Facebook & Social Media Advertising In Southold

If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing and advertising will give you access to people In Southold, possessing the interests and geography you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted visitors you get. The question becomes, will it be worth it?

After you connect with people In Southold, then what? It truly depends on what you want to achieve. Are we driving visitors to your web site? Are we looking to get people In Southold to be fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your advertising campaign, we are able to help you to determine precisely what you really need to achieve.

Remember to call our website design company In Southold to aid your business to achieve results. Excellent designs developed by our website design experts help your business and secure results!

Reaching Your Prospects In Southold on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have visited your website in the past (retargeting);
• People that are followers of your page;
• Individuals that have related interests (including other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, salary, occupation, job title, area, hobbies and much more. These individuals become part of an "audience" which can consist of many people. Facebook doesn't give us that list, but it will present our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary advantage Facebook offers In Southold is its capacity to get to prospects that are not proactively searching for what you offer. This does not necessarily mean they will not be interested. It just means they are not proactively performing a search when they see your advertisement. However, they most likely were looking for something like what you provide very recently.

The search engines like Google are restricted to individuals in fact searching. A person may be interested in a lawyer, but if they are not performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Getting into Regional Market Places

• Are you an attorney? Physician? Home repair business? A restaurant or retailer?
• For any organization who does business regionally In Southold Facebook is an excellent method to appear in front of your audience.
• We have the ability to target your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Mondays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a small marketing campaign that behaves in very big ways, by simply focusing on the right prospects, in the right market, with the right message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a downside to Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they're searching because they have a genuine need. They tend to convert from surfer to lead at a higher rate, since they have a need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch a person's attention. They may or may not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our PPC ad consultants, our local ad professionals, SEO experts in Nassau County or remarketing companies in Suffolk County
please contact our offices.

Whether Facebook is really a "great deal" for your marketing dollars really depends upon the numbers.

Suppose Google mouse clicks are $14 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and how the market reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our website design professionals, our graphic design experts in New York or our advertising consulting services in Suffolk call us today.

Facebook Promotions Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an advertisement we test pictures, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign operations is the crucial component in making the most of your advertising spend with all online marketing, but particularly with Facebook.

Our lead generation service and services of our paid media professionals in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063