Facebook & Social Media Advertising In Southold

If you are trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will give you access to people In Southold, possessing the interests and geography you want.

Of course, everything comes at a cost. You need to pay Facebook for the targeted traffic you receive. The concern becomes, will it be worth it?

Once you appear in front of people In Southold, then what? It genuinely depends on what you want to accomplish. Are we pushing visitors to your site? Are we looking to get people In Southold to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Before starting your campaign, we are able to help you to pinpoint precisely what you really need to achieve.

Remember to engage our website design experts In Southold to aid your business to achieve real results. Professional designs designed by our website design experts will help and achieve results!

Reaching Your Prospects In Southold on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Focusing on those who have visited your site before (retargeting);
• Potential customers that are enthusiasts of your page;
• Potential customers who may have related interests (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, income, career, job title, area, passions and much more. These individuals become part of an "audience" which may include any number of people. Facebook does not give us that list, but it will present our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main advantage Facebook offers In Southold is its ability to reach prospects that are not proactively trying to find what you offer. This does not mean they will not have an interest. It just means they are not actively conducting a search when they see your ad. However, they most likely were seeking something like what you provide very recently.

The search engines are limited to individuals actually searching. A person may be considering an attorney, but if they are not doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Regional Market Places

• Are you an attorney? Medical professional? Home repair business? A restaurant or merchant?
• For any business who does business locally In Southold Facebook is a great technique to reach your target audience.
• We are able to focus on your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a small advertising campaign that functions in huge ways, by simply concentrating on the right prospects, in the right area, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per impression (paying for ads to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a challenge with Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they are browsing because they have a true need. They tend to convert from web surfer to lead at a greater rate, because they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might catch someone's focus. They might or might not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our NY pay per click ad agency, our local advertising agency in Nassau, SEO consultants on Long Island or retargeting agency
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing budget really depends on the numbers.

Suppose Bing clicks are $14 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and the way the marketplace responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk web design experts, our graphic design services or our online marketing consulting services in New York contact us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an ad we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our great advertising campaign management is the crucial component in making the most of your advertising and marketing dollars with all online marketing, but especially with Facebook.

Our lead gen and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063