Facebook & Social Media Advertising In Southold

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Southold, possessing the interests and geography you want.

Obviously, everything comes at a price. You need to pay Facebook for the traffic you receive. The concern becomes, is it worth the money?

When you reach people In Southold, then what? It genuinely depends on what you would like to accomplish. Are we pushing people to your website? Are we hoping to get people In Southold to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Before launching your advertising campaign, we are able to help you to pinpoint precisely what you need to achieve.

Remember to speak with our website design company In Southold to assist you to maximize results. Powerful designs created by our website design company help you and achieve results!

Reaching Your Prospects In Southold on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your website previously (retargeting);
• People who are enthusiasts of your page;
• People that have similar passions (which include other pages on Facebook);
• People who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, income, profession, job title, area, passions and much more. These individuals become part of an "audience" which may consist of many individuals. Facebook doesn't give us that list, however it will present our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main advantage Facebook offers In Southold is its capacity to appear in front of prospects that are not proactively trying to find what you offer. This doesn't mean they won't have an interest. It just means they are not actively performing a search when they see your advertisement. However, they most likely were looking for something like what you provide quite recently.

The search engines are restricted to people actually searching. A prospect may be considering an attorney, but if they aren't performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Market Places

• Are you a lawyer? Medical professional? Home renovation company? A restaurant or retailer?
• For any company who conducts business locally In Southold Facebook is an excellent method to appear in front of your audience.
• We are able to target your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Mondays? We can do that.

The beauty of Facebook is the capacity to target. You can run a very small marketing campaign that behaves in very big ways, by simply focusing on the right prospects, in the right area, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (paying for ads to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a problem with Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching because they have a true need. They tend to convert from surfer to prospect at a greater rate, simply because they have a need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook might capture a person's focus. They might or might not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our Long Island pay per click ad company, our local ad agency in NY, SEO ad agency or retargeting agency in Suffolk County
please contact our offices.

Whether Facebook is really a "great deal" for your advertising dollars genuinely will depend on the numbers.

Suppose search engine clicks are $10 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and exactly how the market responds to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our website design agency, our graphic design services or our marketing consulting services contact us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an ad we test images, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our exceptional campaign management is the critical component in making the most of your advertising dollars with all online marketing, but especially with Facebook.

Our lead generation service and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063