Facebook & Social Media Advertising In Southold

If you are trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Southold, having the interests and geography you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The question becomes, will it be worth it?

After you reach people In Southold, then what? It truly depends on what you would like to accomplish. Are we pushing people to your site? Are we hoping to get people In Southold to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Before launching your campaign, we can help you to pinpoint precisely what you need to accomplish.

Remember to engage our website design agency In Southold to serve your business to maximize results. Effective designs created by our website design company help your business and achieve results!

Reaching Your Prospects In Southold on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Concentrating on those who have visited your web site before (retargeting);
• Potential customers who are enthusiasts of your page;
• Individuals who have similar interests (including other pages on Facebook);
• People who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, occupation, job title, area, interests and much more. These people become part of an "audience" which may consist of any number of people. Facebook doesn't provide us with that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main advantage Facebook offers In Southold is its capability to reach prospects who are not proactively searching for what you offer. This does not mean they won't be interested. It just means they are not proactively conducting a search when they view your ad. However, they probably were looking for something similar to what you provide quite recently.

The search engines like Google are restricted to the people actually searching. A person may be interested in an attorney, but if they are not doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Regional Market Places

• Are you an attorney? Medical professional? Home services business? A restaurant or retailer?
• For any organization who conducts business regionally In Southold Facebook is an excellent way to appear in front of your target audience.
• We can concentrate on your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Mondays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small advertising campaign that behaves in very big ways, by merely concentrating on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad view (spending money on advertisements to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a challenge with Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they're searching because they have a genuine need. They tend to convert from web surfer to qualified prospect at a greater rate, since they have a current need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook might capture someone's attention. They may or may not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our Suffolk PPC ad agency, our local ad company, SEO ad agency in New York or remarketing agency
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing budget genuinely depends upon the numbers.

Suppose Google mouse clicks are $10 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and how the marketplace responds to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our New York web design agency, our graphic design experts or our marketing consulting services in New York call us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an advertisement we test graphics, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign operations is the crucial component in making the most of your marketing and advertising spend with all internet advertising, but particularly with Facebook.

Our lead generation in Nassau County and services of our display advertising experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063