Facebook & Social Media Advertising In Southold

If you're trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will provide you with the means to access people In Southold, possessing the interests and geo targeting you want.

Obviously, everything comes at a price. You do need to pay Facebook for the traffic you get. The concern becomes, can it be worth the cost?

When you connect with people In Southold, then what? It really depends on what you want to accomplish. Are we pushing visitors to your site? Are we trying to get people In Southold to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Before launching your marketing campaign, we can help you to pinpoint what it is that you really need to achieve.

Remember to call our website design experts In Southold to assist your business to maximize results. Effective designs by our website design company drive success and drive results!

Reaching Your Prospects In Southold on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Targeting individuals who have been to your web site previously (retargeting);
• Potential customers who are followers of your page;
• Individuals that have similar interests (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, salary, career, job title, location, interests and even more. These people end up part of an "audience" which can include any number of people. Facebook doesn't provide us with that list, but it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In Southold is its ability to appear in front of prospects that are not actively searching for what you offer. This doesn't mean they won't be interested. It simply means they are not actively conducting a search when they see your ad. However, they most likely were hoping to find something like what you offer quite recently.

The search engines are limited to people actually searching. A prospect may be in the market for an attorney, but if they are not doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Areas

• Are you an attorney? Health care provider? Home services company? A restaurant or merchant?
• For any business who does business locally In Southold Facebook is a great technique to appear in front of your audience.
• We are able to target your prospects in several ways.
• Only wish to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Tuesdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small advertising campaign that functions in very big ways, by just targeting the right prospects, in the right geo, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a disadvantage in Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing because they have a real need. They tend to convert from web surfer to prospect at a greater rate, because they have a current need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook may capture someone's interest. They may or may not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our pay per click advertising company, our local advertising agency on Long Island, SEO ad agency or retargeting agencies on Long Island
please contact our offices.

Whether Facebook is really a "great deal" for your advertising spend genuinely depends on the numbers.

Suppose search engine clicks are $11 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and the way the marketplace responds to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau web site design professionals, our graphic design in Suffolk County or our online marketing consulting services call us today.

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an advertisement we test images, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our exceptional advertising campaign operations is the critical component in making the most of your marketing spend with all online advertising, but particularly with Facebook.

Our lead generation service and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063