Facebook & Social Media Advertising In Sparkill

If you're trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing and advertising will give you access to people In Sparkill, having the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the visitors you get. The question becomes, is it worth the money?

When you reach people In Sparkill, then what? It genuinely depends on what you want to achieve. Are we sending people to your site? Are we trying to get people In Sparkill to be fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Prior to launching your marketing campaign, we are able to help you to identify what it is that you need to achieve.

Remember to talk to our website design agency In Sparkill to serve your business to achieve results. Quality designs from our website design agency drive success and drive results!

Reaching Your Prospects In Sparkill on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Targeting people who have been to your website before (retargeting);
• People that are enthusiasts of your page;
• Potential customers who may have very similar pursuits (including other pages on Facebook);
• Prospects who meet demographic factors;
• People that are currently your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, salary, career, job title, area, pursuits and more. These individuals become part of an "audience" which may include any number of individuals. Facebook doesn't give us that list, but it will display our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main advantage Facebook offers In Sparkill is its ability to reach prospects who are not proactively trying to find what you offer. This does not mean they won't have an interest. It just means they aren't actively conducting a search when they view your advertisement. However, they probably were looking for something like what you provide quite recently.

The search engines like Google are limited to the people in fact searching. A prospect may be in the market for an attorney, but if they are not doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Local Areas

• Are you a lawyer? Doctor? Home services business? A restaurant or store?
• For any company who does business locally In Sparkill Facebook is an excellent way to reach your target audience.
• We can concentrate on your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Wednesday? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small campaign that functions in huge ways, by just targeting the right prospects, in the right geo, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (spending money on advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a downside to Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching because they have a genuine need. They tend to convert from web surfer to prospect at a greater rate, simply because they have a need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook might capture someone's interest. They might or might not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our PPC ad company, our local advertising agency in Suffolk County, search engine optimization advertising agency or remarketing campaign in NY
please contact our offices.

Whether Facebook is a "great deal" for your advertising budget truly will depend on the numbers.

Suppose search engine clicks are $12 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and the way the market responds to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our New York website design company, our graphic design or our online marketing consulting services on Long Island contact us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an advertisement we test pictures, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our outstanding campaign management is the critical component in making the most of your marketing and advertising spend with all internet marketing, but particularly with Facebook.

Our lead generation service and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063