Facebook & Social Media Advertising In Sparkill

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing will give you the means to access people In Sparkill, possessing the interests and geographic targeting you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the traffic you get. The concern becomes, will it be worth the money?

When you reach people In Sparkill, then what? It genuinely depends on what you would like to accomplish. Are we pushing visitors to your site? Are we looking to get people In Sparkill to be fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Before starting your advertising campaign, we can help you to figure out what it is that you need to accomplish.

Remember to let our website design experts In Sparkill to help you to maximize results. Excellent designs designed by our website design experts drive success and drive results!

Reaching Your Prospects In Sparkill on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Targeting those who have been to your website before (retargeting);
• People that are fans of your page;
• Prospects that have related pursuits (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, occupation, job title, location, pursuits and much more. These people end up part of an "audience" which may consist of any number of people. Facebook doesn't give us that list, however it will show our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary advantage Facebook offers In Sparkill is its capacity to reach prospects who are not actively trying to find what you offer. This does not mean they won't have an interest. It simply means they aren't actively conducting a search when they view your ad. However, they probably were looking for something similar to what you offer very recently.

The search engines are restricted to people in fact searching. A prospect may be in the market for a lawyer, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Reaching Regional Areas

• Are you an attorney? Doctor? Home renovation business? A restaurant or retailer?
• For any organization who does business locally In Sparkill Facebook is a superb technique to appear in front of your target audience.
• We have the ability to target your prospects in several ways.
• Only wish to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Thursdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a small marketing campaign that functions in huge ways, by simply concentrating on the right prospects, in the right area, with the right message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a problem with Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing because they have a real need. They tend to convert from surfer to lead at a higher rate, simply because they have a current need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture someone's attention. They might or might not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our NY PPC ad agency, our local advertising agency, SEO professionals on Long Island or retargeting campaign in Suffolk
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing spend really depends upon the numbers.

Suppose Bing clicks are $12 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our New York website design professionals, our graphic design experts or our online advertising consulting services contact us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an advertisement we test pictures, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our great campaign operations is the critical component in making the most of your marketing and advertising dollars with all internet marketing, but especially with Facebook.

Our lead generation service in NY and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063