Facebook & Social Media Advertising In Sparkill

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising will give you the means to access people In Sparkill, with the interests and geographic targeting you seek.

Of course, everything comes at a price. You need to pay Facebook for the targeted visitors you get. The concern becomes, can it be worth it?

Once you connect with people In Sparkill, then what? It genuinely depends on what you would like to achieve. Are we sending visitors to your site? Are we hoping to get people In Sparkill to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Prior to launching your campaign, we can help you to identify precisely what you really need to achieve.

Remember to talk to our website design company In Sparkill to aid you to succeed. Effective designs designed by our website design company will help and drive results!

Reaching Your Prospects In Sparkill on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Targeting people who have been to your website previously (retargeting);
• Individuals who are fans of your page;
• Potential customers that have related interests (including other pages on Facebook);
• Individuals who meet demographic factors;
• People that are already your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, occupation, job title, location, pursuits and more. These individuals end up part of an "audience" which may consist of any number of individuals. Facebook doesn't provide us with that list, but it will present our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main advantage Facebook offers In Sparkill is its ability to reach prospects that are not proactively looking for what you offer. This does not necessarily mean they will not have an interest. It just means they aren't proactively performing a search when they see your advertisement. However, they most likely were looking for something like what you offer very recently.

The search engines like Google are restricted to the people in fact searching. A person may be interested in a lawyer, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Regional Market Places

• Are you a lawyer? Doctor? Home services business? A restaurant or retailer?
• For any organization who does business regionally In Sparkill Facebook is an excellent method to appear in front of your target audience.
• We can target your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Thursdays? We can do that.

The great thing about Facebook is the ability to target. You can operate a small marketing campaign that functions in very big ways, by simply targeting the right prospects, in the right geography, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a challenge with Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they're browsing because they have a real need. They have a tendency to convert from surfer to qualified prospect at a greater rate, since they have a need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch a person's interest. They may or may not be actively searching for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to talk about the services of our Suffolk PPC advertising agency, our local ad agency, SEO ad agency or retargeting campaign in Nassau County
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing spend really depends upon the numbers.

Suppose Google clicks are $11 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your campaign, your offer, and how the market responds to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Nassau web design agency, our graphic design on LI or our advertising consulting services in NY call us today.

Facebook Strategies Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an ad we test graphics, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our exceptional advertising campaign operations is the crucial component in making the most of your advertising and marketing dollars with all internet advertising, but especially with Facebook.

Our lead gen in Suffolk County and services of our display ads ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063