Facebook & Social Media Advertising In Spring Valley

If you are trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will provide you with access to people In Spring Valley, possessing the interests and geography you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the traffic you receive. The concern becomes, will it be worth the cost?

After you reach people In Spring Valley, then what? It truly depends on what you want to accomplish. Are we driving people to your web site? Are we trying to get people In Spring Valley to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your marketing campaign, we can help you to figure out what it is that you need to achieve.

Remember to meet with our website design experts In Spring Valley to assist your business to maximize results. Powerful designs developed by our website design agency can help and secure results!

Reaching Your Prospects In Spring Valley on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Targeting individuals who have been to your website previously (retargeting);
• Potential customers who are enthusiasts of your page;
• Potential customers who have very similar pursuits (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, salary, profession, job title, location, passions and even more. These people become part of an "audience" which may consist of any number of individuals. Facebook doesn't provide us with that list, however it will display our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main benefit Facebook offers In Spring Valley is its ability to reach prospects who are not proactively searching for what you offer. This doesn't mean they will not be interested. It just means they are not actively performing a search when they view your advertisement. However, they probably were looking for something such as what you offer very recently.

The search engines are restricted to the people actually searching. A prospect may be interested in legal counsel, but if they aren't doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Getting to Local Market Places

• Are you an attorney? Medical professional? Home services company? A restaurant or store?
• For any company who conducts business locally In Spring Valley Facebook is an excellent way to appear in front of your target audience.
• We have the ability to focus on your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Thursdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a small advertising campaign that behaves in huge ways, by simply targeting the right prospects, in the right region, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a problem with Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they're browsing since they have a genuine need. They tend to convert from web surfer to prospect at a greater rate, simply because they have a current need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook may catch a person's focus. They may or may not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our Suffolk County PPC advertising agency, our local ad professionals, search engine optimization advertising agency or retargeting agency
please contact our offices.

Whether Facebook is a "good deal" for your marketing spend truly depends on the numbers.

Suppose search engine mouse clicks are $11 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our website design gurus, our graphic design or our online marketing consulting services in Suffolk call us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding advertising campaign management is the essential component in making the most of your advertising and marketing spend with all internet advertising, but particularly with Facebook.

Our lead gen service and services of our display ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063