Facebook & Social Media Advertising In Spring Valley

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing will give you the means to access people In Spring Valley, with the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted traffic you receive. The concern becomes, will it be worth the money?

When you appear in front of people In Spring Valley, then what? It genuinely depends on what you want to accomplish. Are we pushing people to your web site? Are we looking to get people In Spring Valley to be fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Prior to starting your marketing campaign, we can help you to figure out precisely what you need to achieve.

Remember to reach out to our website design experts In Spring Valley to aid you to succeed. Great designs developed by our website design company help you and drive results!

Reaching Your Prospects In Spring Valley on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your web site in the past (retargeting);
• Potential customers who are enthusiasts of your page;
• Individuals who may have related interests (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, income, career, job title, area, hobbies and even more. These individuals become part of an "audience" which can consist of many individuals. Facebook doesn't provide us with that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main benefit Facebook offers In Spring Valley is its ability to appear in front of prospects that are not proactively looking for what you offer. This does not mean they won't have an interest. It just means they are not proactively conducting a search when they view your ad. However, they probably were seeking something similar to what you offer very recently.

The search engines like Google are limited to people in fact searching. A person may be in the market for legal counsel, but if they are not doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Getting into Regional Areas

• Are you an attorney? Health care provider? Home repair company? A restaurant or store?
• For any company who conducts business regionally In Spring Valley Facebook is a great way to reach your target audience.
• We are able to target your prospects in several ways.
• Only wish to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Tuesdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a small campaign that behaves in huge ways, by simply focusing on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per impression (spending money on ads to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a disadvantage in Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are browsing because they have a actual need. They tend to convert from web surfer to lead at a higher rate, since they have a current need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch a person's attention. They might or might not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our Long Island PPC ad agency, our local advertising agency in Nassau, SEO advertising agency or retargeting agency
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising dollars genuinely depends on the numbers.

Suppose Bing clicks are $11 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and the way the market reacts to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our web design company, our graphic design services or our marketing consulting services in Suffolk contact us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign operations is the crucial component in making the most of your advertising and marketing spend with all internet advertising, but particularly with Facebook.

Our lead generation on Long Island and services of our display advertising advertising agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063