Facebook & Social Media Advertising In Spring Valley

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing will give you the means to access people In Spring Valley, with the interests and geographic targeting you want.

Obviously, everything comes at a price. You need to pay Facebook for the targeted traffic you get. The question becomes, is it worth the money?

After you appear in front of people In Spring Valley, then what? It really depends on what you would like to achieve. Are we sending visitors to your website? Are we trying to get people In Spring Valley to be fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Before launching your advertising campaign, we can help you to pinpoint precisely what you really need to accomplish.

Remember to reach out to our website design experts In Spring Valley to work with you to maximize results. Strong designs implemented by our website design experts will help and drive results!

Reaching Your Prospects In Spring Valley on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your website in the past (retargeting);
• Individuals who are enthusiasts of your page;
• People who have very similar passions (including other pages on Facebook);
• Potential customers who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, income, profession, job title, location, passions and more. These people become part of an "audience" which can consist of any number of individuals. Facebook doesn't provide us with that list, however it will show our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The primary benefit Facebook offers In Spring Valley is its capacity to appear in front of prospects who are not proactively looking for what you offer. This does not necessarily mean they won't be interested. It simply means they are not actively conducting a search when they see your advertisement. However, they probably were hoping to find something similar to what you provide very recently.

The search engines like Google are limited to the people in fact searching. A prospect may be considering a lawyer, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Getting to Local Markets

• Are you an attorney? Physician? Home renovation company? A restaurant or store?
• For any business who does business regionally In Spring Valley Facebook is an excellent technique to reach your target audience.
• We are able to target your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special on Wednesday? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a very small marketing campaign that behaves in very big ways, by merely targeting the correct prospects, in the right market, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per impression (paying for ads to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a downside to Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing because they have a true need. They tend to convert from web surfer to qualified prospect at a higher rate, because they have a need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch someone's attention. They might or might not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our pay per click advertising consultants, our local advertising company in Suffolk, search engine optimization professionals in Suffolk County or retargeting agency
please contact our offices.

Whether Facebook is really a "good deal" for your marketing budget really depends on the numbers.

Suppose Bing mouse clicks are $12 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your campaign, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our New York website design professionals, our graphic design or our advertising consulting services in NY call us today.

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign management is the essential component in making the most of your advertising and marketing spend with all internet marketing, but particularly with Facebook.

Our lead gen service in New York and services of our display ads advertising agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063