Facebook & Social Media Advertising In Spring Valley

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Spring Valley, possessing the interests and geographic targeting you want.

Of course, everything comes at a cost. You need to pay Facebook for the targeted traffic you get. The concern becomes, can it be worth the money?

After you reach people In Spring Valley, then what? It truly depends on what you would like to accomplish. Are we pushing people to your site? Are we trying to get people In Spring Valley to become fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Before starting your advertising campaign, we can help you to pinpoint precisely what you really need to achieve.

Remember to allow our website design agency In Spring Valley to work with you to maximize results. Strong designs designed by our website design agency will help and drive results!

Reaching Your Prospects In Spring Valley on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your site previously (retargeting);
• Individuals who are fans of your page;
• Individuals who may have similar interests (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, profession, job title, location, hobbies and even more. These individuals become part of an "audience" which may include many people. Facebook doesn't provide us with that list, however it will show our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The main benefit Facebook offers In Spring Valley is its capacity to appear in front of prospects that are not proactively looking for what you offer. This doesn't mean they will not be interested. It simply means they are not proactively performing a search when they see your advertisement. However, they probably were hoping to find something like what you offer quite recently.

The search engines like Google are restricted to individuals in fact searching. A prospect may be interested in legal counsel, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Regional Markets

• Are you an attorney? Doctor? Home services business? A restaurant or merchant?
• For any organization who conducts business regionally In Spring Valley Facebook is a superb way to reach your target audience.
• We are able to focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Mondays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a very small campaign that functions in huge ways, simply by targeting the correct prospects, in the right market, with the right message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad impression (spending money on ads to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a disadvantage in Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching because they have a actual need. They have a tendency to convert from surfer to prospect at a greater rate, simply because they have a current need that they must satisfy (finding legal help).

In contrast, an ad on Facebook might catch a person's attention. They might or might not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our pay per click advertising consultants, our local advertising company on LI, search engine optimization consultants on Long Island or retargeting companies
please contact our offices.

Whether Facebook is a "good deal" for your marketing spend genuinely will depend on the numbers.

Suppose Google clicks are $10 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and the way the market responds to you. The "right answer" is to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our New York web design agency, our graphic design services on L.I. or our advertising consulting services in NY contact us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an ad we test pictures, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our great campaign management is the crucial component in making the most of your advertising spend with all online advertising, but particularly with Facebook.

Our lead generation service in New York and services of our display advertising consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063