Facebook & Social Media Advertising In Springs

If you are trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Springs, having the interests and geo targeting you seek.

Needless to say, everything comes at a price. You need to pay Facebook for the traffic you receive. The question becomes, will it be worth the cost?

Once you appear in front of people In Springs, then what? It really depends on what you want to achieve. Are we driving people to your website? Are we trying to get people In Springs to become fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Before launching your advertising campaign, we can help you to pinpoint what it is that you need to accomplish.

Remember to talk to our website design company In Springs to aid you to succeed. Effective designs developed by our website design agency will help and drive results!

Reaching Your Prospects In Springs on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have been to your web site in the past (retargeting);
• People who are fans of your page;
• Potential customers that have similar pursuits (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, salary, career, job title, area, interests and more. These people end up part of an "audience" which can include many people. Facebook does not give us that list, but it will show our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In Springs is its ability to reach prospects who are not actively looking for what you offer. This does not mean they will not have an interest. It just means they aren't actively performing a search when they see your ad. However, they most likely were seeking something such as what you provide very recently.

The search engines like Google are limited to individuals actually searching. A person may be interested in a lawyer, but if they aren't doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Market Places

• Are you an attorney? Health care provider? Home renovation business? A restaurant or store?
• For any company who conducts business regionally In Springs Facebook is a great technique to appear in front of your audience.
• We are able to focus on your prospects in several ways.
• Only wish to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Wednesday? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a very small marketing campaign that behaves in huge ways, by simply concentrating on the right prospects, in the right geography, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (paying for advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a problem with Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they're browsing because they have a genuine need. They tend to convert from web surfer to prospect at a greater rate, because they have a need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook might catch someone's focus. They might or might not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn below.

If you would like to talk about the services of our PPC advertising company, our local advertising agency, SEO ad agency in Nassau or retargeting agency in Suffolk County
please contact our offices.

Whether Facebook is a "good deal" for your marketing dollars truly depends on the numbers.

Suppose Bing clicks are $11 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and how the marketplace responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our LI website design consultants, our graphic design services in Nassau County or our marketing consulting services in New York call us today.

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an advertisement we test images, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign operations is the essential component in making the most of your advertising and marketing dollars with all online advertising, but particularly with Facebook.

Our lead generation company in Nassau and services of our display ads ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063