Facebook & Social Media Advertising In Springs

If you are trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Springs, having the interests and geography you want.

Of course, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The concern becomes, is it worth it?

When you connect with people In Springs, then what? It truly depends on what you want to achieve. Are we driving visitors to your web site? Are we hoping to get people In Springs to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your advertising campaign, we can help you to pinpoint precisely what you really need to achieve.

Remember to talk to our website design agency In Springs to help you to achieve real results. Strong designs from our website design experts will help and secure results!

Reaching Your Prospects In Springs on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have been to your website before (retargeting);
• Prospects who are followers of your page;
• Individuals who have very similar passions (including other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, salary, career, job title, area, pursuits and more. These people end up part of an "audience" which may consist of many people. Facebook does not provide us with that list, but it will present our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main advantage Facebook offers In Springs is its ability to reach prospects that are not actively looking for what you offer. This does not necessarily mean they will not have an interest. It just means they are not proactively performing a search when they view your advertisement. However, they most likely were looking for something similar to what you offer very recently.

The search engines are restricted to the people actually searching. A prospect may be interested in a lawyer, but if they aren't doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Local Markets

• Are you a lawyer? Medical professional? Home repair business? A restaurant or merchant?
• For any company who does business regionally In Springs Facebook is a great technique to appear in front of your audience.
• We can focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Thursdays? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a very small campaign that behaves in huge ways, by just concentrating on the correct prospects, in the right area, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (spending money on advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a disadvantage in Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they're browsing because they have a true need. They have a tendency to convert from web surfer to prospect at a greater rate, simply because they have a current need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook may capture someone's interest. They might or might not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our LI PPC advertising company, our local advertising agency on Long Island, SEO advertising agency or retargeting companies in Nassau
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising spend truly depends on the numbers.

Suppose Google clicks are $12 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and how the marketplace reacts to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our website design consultants, our graphic design services or our online marketing consulting services contact us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an ad we test graphics, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb campaign management is the essential component in making the most of your advertising and marketing spend with all online marketing, but especially with Facebook.

Our lead generation company and services of our display advertising ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063