Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Springs
If you are hoping to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Springs, possessing the interests and geographic targeting you seek.
Of course, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The question becomes, will it be worth the money?
After you appear in front of people In Springs, then what? It really depends on what you want to accomplish. Are we pushing people to your site? Are we looking to get people In Springs to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?
Prior to starting your advertising campaign, we are able to help you to determine precisely what you really need to accomplish.
Remember to speak with our website design agency In Springs to help your business to achieve real results. Excellent designs created by our website design agency can help and secure results!


Reaching Your Prospects In Springs on Facebook
There are lots of ways to appear in front of an "Audience" on Facebook:
- Focusing on individuals who have been to your web site previously (retargeting);
- Potential customers who are enthusiasts of your page;
- People who may have very similar interests (which include other pages on Facebook);
- People who meet demographic criteria;
- People that are currently your customers;
- and the list goes on...
With Facebook, we are able to target individuals - by gender, age, salary, career, job title, location, pursuits and much more. These people end up part of an "audience" which can include any number of individuals. Facebook doesn't provide us with that list, but it will display our advertisements to individuals on that list that we have created.
We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.
Pluses and Minuses of Advertising on Social Media
Pro: Facebook's Edge Over Google: No Search Needed
The primary advantage Facebook offers In Springs is its capability to appear in front of prospects that are not proactively looking for what you offer. This does not necessarily mean they will not be interested. It just means they aren't actively performing a search when they see your advertisement. However, they probably were hoping to find something like what you offer very recently.
The search engines are restricted to the people actually searching. A person may be interested in a lawyer, but if they aren't performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.
Pro: Facebook is Wonderful for Getting into Local Markets
- Are you a lawyer? Physician? Home renovation business? A restaurant or merchant?
- For any company who does business locally In Springs Facebook is a superb technique to reach your target audience.
- We have the ability to target your prospects in several ways.
- Only need to reach women 35-65 in a couple of zip codes? Not a problem!
- Want to have a special offer on Tuesdays? We can do that.
The great thing about Facebook is the capacity to target. You can operate a small campaign that behaves in very big ways, by merely concentrating on the right prospects, in the right region, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that is likely to come in less expensive as well.
However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a disadvantage in Facebook. Rather, an individual is in a different frame of mind.
Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they're browsing because they have a real need. They have a tendency to convert from surfer to qualified prospect at a higher rate, simply because they have a current need that they need to satisfy (finding legal help).
In contrast, an advertisement on Facebook may capture someone's attention. They may or may not be actively looking for an attorney, but still have the need.
For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn below.
If you would like to talk about the services of our Nassau PPC ad agency, our local ad professionals in Nassau, SEO ad agency or remarketing agencies on Long Island
please contact our offices.
So is Facebook Worth It?
Whether Facebook is really a "good deal" for your advertising and marketing budget truly depends on the numbers.
Suppose Google mouse clicks are $12 and Facebook clicks are $1. Which is better? It depends.
- If 5% of Google visitors convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!
The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and how the marketplace responds to you. The "right answer" would be to test, adjust, and test all over again.
Just remember to have your design strong before running ads like these. For info about our web design professionals, our graphic design or our marketing consulting services in Suffolk contact us today.


Facebook Strategies Need To Be Maintained and Improved
Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.
Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign operations is the crucial component in making the most of your advertising and marketing dollars with all internet marketing, but especially with Facebook.
Our lead gen service and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063
Call Us to Talk About Your Advertising In Springs and Facebook
Everybody's requirements are different, there aren't any absolute solutions.
Call our offices at (888) 420-0063, fill out the form below or follow this link to schedule a meeting . We're very happy to discuss your business and requires, and see if there is a way we are able to assist you to efficiently increase your business.