Facebook & Social Media Advertising In Springs

If you're trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Springs, with the interests and geography you want.

Of course, everything comes at a price. You need to pay Facebook for the targeted traffic you receive. The concern becomes, is it worth the cost?

After you appear in front of people In Springs, then what? It really depends on what you would like to accomplish. Are we sending people to your web site? Are we hoping to get people In Springs to be fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your marketing campaign, we are able to help you to pinpoint what it is that you really need to accomplish.

Remember to call our website design agency In Springs to serve you to maximize results. Professional designs created by our website design agency drive success and drive results!

Reaching Your Prospects In Springs on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Concentrating on people who have been to your website previously (retargeting);
• Potential customers that are followers of your page;
• Potential customers that have related passions (including other pages on Facebook);
• Prospects who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, salary, occupation, job title, location, passions and even more. These people end up part of an "audience" which can include many individuals. Facebook doesn't give us that list, but it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The primary benefit Facebook offers In Springs is its capacity to get to prospects who are not proactively looking for what you offer. This does not mean they won't be interested. It just means they aren't proactively conducting a search when they view your advertisement. However, they most likely were looking for something similar to what you provide very recently.

The search engines are restricted to the people in fact searching. A prospect may be in the market for legal counsel, but if they are not doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Getting to Regional Market Places

• Are you an attorney? Physician? Home services business? A restaurant or merchant?
• For any organization who does business locally In Springs Facebook is a great technique to appear in front of your target audience.
• We have the ability to concentrate on your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Tuesdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a very small campaign that behaves in very big ways, simply by targeting the right prospects, in the right geo, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a challenge with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they're browsing since they have a true need. They have a tendency to convert from surfer to prospect at a higher rate, because they have a current need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture someone's focus. They may or may not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our pay per click ad consultants, our local advertising consultants in Suffolk County, SEO ad agency or remarketing agencies in New York
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing budget really depends upon the numbers.

Suppose search engine clicks are $12 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and the way the market reacts to you. The "right answer" is to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our website design consultants, our graphic design services or our advertising consulting services in Nassau contact us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an ad we test images, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign operations is the critical component in making the most of your marketing spend with all online advertising, but especially with Facebook.

Our lead gen service in Nassau and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063