Facebook & Social Media Advertising In Springs

If you are hoping to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing will provide you with the means to access people In Springs, with the interests and geo targeting you want.

Obviously, everything comes at a price. You must pay Facebook for the targeted traffic you get. The concern becomes, will it be worth the money?

Once you appear in front of people In Springs, then what? It truly depends on what you want to achieve. Are we pushing people to your website? Are we trying to get people In Springs to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Before launching your advertising campaign, we can help you to figure out what it is that you need to accomplish.

Remember to meet with our website design company In Springs to aid your business to succeed. Professional designs implemented by our website design agency can help and achieve results!

Reaching Your Prospects In Springs on Facebook

There are many methods to reach an "Audience" on Facebook:

• Focusing on those who have been to your web site in the past (retargeting);
• Individuals that are followers of your page;
• Potential customers who may have related interests (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, income, profession, job title, area, passions and much more. These individuals end up part of an "audience" which may include many people. Facebook doesn't give us that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The main benefit Facebook offers In Springs is its capability to reach prospects that are not actively trying to find what you offer. This does not mean they won't be interested. It just means they aren't proactively conducting a search when they see your ad. However, they most likely were seeking something similar to what you offer very recently.

The search engines like Google are restricted to individuals in fact searching. A person may be in the market for a lawyer, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Regional Areas

• Are you a lawyer? Physician? Home repair company? A restaurant or merchant?
• For any business who does business locally In Springs Facebook is a great technique to appear in front of your audience.
• We can target your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Thursdays? We can do that.

The great thing about Facebook is the capacity to target. You can run a small advertising campaign that behaves in very big ways, by simply targeting the correct prospects, in the right geo, with the right message.

In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (spending money on advertisements to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a disadvantage in Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they're searching because they have a actual need. They have a tendency to convert from surfer to qualified prospect at a greater rate, because they have a need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook may capture a person's focus. They may or may not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our PPC ad company, our local advertising agency, SEO ad agency or retargeting agency
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing budget genuinely will depend on the numbers.

Suppose Google clicks are $12 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and how the marketplace responds to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our New York website design consultants, our graphic design experts or our advertising consulting services in Suffolk County contact us today.

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our exceptional advertising campaign management is the essential component in making the most of your marketing and advertising dollars with all internet advertising, but especially with Facebook.

Our lead generation service in Suffolk County and services of our display ads consultants on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063