Facebook & Social Media Advertising In Staten Island

If you're trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will provide you with access to people In Staten Island, with the interests and geo targeting you want.

Obviously, everything comes at a price. You need to pay Facebook for the targeted visitors you get. The question becomes, can it be worth it?

When you reach people In Staten Island, then what? It truly depends on what you would like to achieve. Are we driving people to your site? Are we trying to get people In Staten Island to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Before launching your advertising campaign, we can help you to pinpoint what it is that you need to achieve.

Remember to reach out to our website design company In Staten Island to work with your business to achieve results. Effective designs created by our website design agency help your business and achieve results!

Reaching Your Prospects In Staten Island on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your site before (retargeting);
• Potential customers that are followers of your page;
• Individuals that have related interests (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, salary, career, job title, location, pursuits and much more. These people become part of an "audience" which may include any number of individuals. Facebook does not give us that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The primary advantage Facebook offers In Staten Island is its ability to reach prospects that are not actively trying to find what you offer. This doesn't mean they will not be interested. It simply means they are not actively performing a search when they view your advertisement. However, they probably were hoping to find something like what you offer quite recently.

The search engines are restricted to individuals in fact searching. A prospect may be in the market for an attorney, but if they aren't doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Regional Market Places

• Are you an attorney? Physician? Home services business? A restaurant or store?
• For any company who conducts business locally In Staten Island Facebook is a great method to appear in front of your target audience.
• We have the ability to focus on your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Thursdays? We can do that.

The appeal of Facebook is the ability to target. You can run a very small campaign that behaves in huge ways, simply by focusing on the right prospects, in the right geography, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad view (spending money on advertisements to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a challenge with Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they're searching because they have a actual need. They have a tendency to convert from web surfer to lead at a greater rate, simply because they have a current need that they must satisfy (finding legal help).

In contrast, an ad on Facebook may catch someone's interest. They may or may not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our New York PPC ad company, our local ad professionals in Suffolk, SEO professionals or retargeting agency
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising budget truly depends upon the numbers.

Suppose Bing mouse clicks are $10 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and exactly how the market responds to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau web design experts, our graphic design or our advertising consulting services on Long Island contact us today.

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an ad we test images, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign operations is the critical component in making the most of your marketing and advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation on Long Island and services of our paid ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063