Facebook & Social Media Advertising In Stewart Manor

If you are trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will give you access to people In Stewart Manor, possessing the interests and geo targeting you want.

Of course, everything comes at a cost. You do need to pay Facebook for the visitors you get. The question becomes, can it be worth the cost?

Once you connect with people In Stewart Manor, then what? It truly depends on what you want to achieve. Are we sending people to your web site? Are we looking to get people In Stewart Manor to be fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Before launching your campaign, we are able to help you to figure out what it is that you need to achieve.

Remember to reach out to our website design agency In Stewart Manor to aid you to succeed. Effective designs developed by our website design company will help and drive results!

Reaching Your Prospects In Stewart Manor on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your web site before (retargeting);
• People who are fans of your page;
• Prospects who have very similar pursuits (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, income, profession, job title, area, interests and much more. These individuals end up part of an "audience" which can include many individuals. Facebook doesn't provide us with that list, however it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Required

The main advantage Facebook offers In Stewart Manor is its capacity to reach prospects who are not actively trying to find what you offer. This does not necessarily mean they won't have an interest. It just means they are not actively conducting a search when they view your advertisement. However, they probably were hoping to find something such as what you provide quite recently.

The search engines like Google are restricted to individuals actually searching. A prospect may be interested in an attorney, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Regional Niches

• Are you a lawyer? Physician? Home repair company? A restaurant or retailer?
• For any company who conducts business regionally In Stewart Manor Facebook is a great way to reach your target audience.
• We have the ability to focus on your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Thursdays? We can do that.

The appeal of Facebook is the ability to target. You can operate a small campaign that functions in very big ways, by just concentrating on the right prospects, in the right geography, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a disadvantage in Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're searching because they have a genuine need. They have a tendency to convert from surfer to prospect at a greater rate, simply because they have a need that they must fulfill (finding legal help).

In contrast, an ad on Facebook might capture a person's focus. They may or may not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our Long Island PPC advertising agency, our local advertising agency, search engine optimization ad agency in Nassau County or remarketing agencies
please contact our offices.

Whether Facebook is a "good deal" for your advertising dollars truly depends on the numbers.

Suppose search engine mouse clicks are $10 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and exactly how the marketplace responds to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our website design agency, our graphic design experts in Nassau County or our online marketing consulting services in Suffolk call us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign operations is the crucial component in making the most of your marketing spend with all internet advertising, but particularly with Facebook.

Our lead generation on Long Island and services of our display advertising ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063