Facebook & Social Media Advertising In Stewart Manor

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing will give you the means to access people In Stewart Manor, with the interests and geo targeting you want.

Obviously, everything comes at a cost. You must pay Facebook for the visitors you get. The concern becomes, is it worth it?

When you appear in front of people In Stewart Manor, then what? It truly depends on what you want to achieve. Are we driving visitors to your web site? Are we looking to get people In Stewart Manor to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Before starting your marketing campaign, we can help you to identify what it is that you really need to achieve.

Remember to let our website design agency In Stewart Manor to help you to achieve real results. Powerful designs implemented by our website design company help your business and achieve results!

Reaching Your Prospects In Stewart Manor on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your web site before (retargeting);
• Individuals who are fans of your page;
• Prospects who may have similar passions (including other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, income, career, job title, location, passions and even more. These people end up part of an "audience" which can include any number of people. Facebook does not give us that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The main advantage Facebook offers In Stewart Manor is its ability to reach prospects that are not proactively trying to find what you offer. This does not mean they won't have an interest. It simply means they aren't actively performing a search when they see your advertisement. However, they most likely were hoping to find something like what you provide quite recently.

The search engines like Google are limited to individuals actually searching. A prospect may be considering a lawyer, but if they are not performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Local Niches

• Are you a lawyer? Health care provider? Home renovation business? A restaurant or store?
• For any company who does business regionally In Stewart Manor Facebook is an excellent method to appear in front of your target audience.
• We can concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Wednesday? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a small campaign that behaves in very big ways, by simply concentrating on the correct prospects, in the right market, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad impression (spending money on ads to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a downside to Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they are browsing because they have a real need. They have a tendency to convert from surfer to prospect at a greater rate, since they have a current need that they must satisfy (finding legal help).

In contrast, an ad on Facebook might catch a person's focus. They might or might not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our LI pay per click ad company, our local ad agency in Suffolk, SEO advertising agency or remarketing campaign on LI
please contact our offices.

Whether Facebook is really a "good deal" for your advertising spend genuinely will depend on the numbers.

Suppose search engine clicks are $10 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and how the marketplace responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau County website design company, our graphic design services or our advertising consulting services in New York call us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an ad we test graphics, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our outstanding marketing campaign management is the crucial component in making the most of your advertising and marketing dollars with all internet marketing, but especially with Facebook.

Our lead gen service and services of our display advertising ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063