Facebook & Social Media Advertising In Stewart Manor

If you're trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will give you access to people In Stewart Manor, having the interests and geographic targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the visitors you receive. The question becomes, is it worth the cost?

After you reach people In Stewart Manor, then what? It really depends on what you would like to accomplish. Are we driving visitors to your web site? Are we hoping to get people In Stewart Manor to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Prior to launching your marketing campaign, we can help you to identify what it is that you need to accomplish.

Remember to call our website design experts In Stewart Manor to work with you to succeed. Quality designs created by our website design agency help your business and achieve results!

Reaching Your Prospects In Stewart Manor on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have been to your website previously (retargeting);
• Potential customers that are followers of your page;
• Prospects that have very similar interests (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, salary, occupation, job title, area, hobbies and even more. These people end up part of an "audience" which can consist of any number of individuals. Facebook doesn't give us that list, but it will display our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary benefit Facebook offers In Stewart Manor is its capability to reach prospects that are not proactively looking for what you offer. This does not necessarily mean they will not be interested. It just means they aren't actively performing a search when they see your advertisement. However, they most likely were looking for something similar to what you offer very recently.

The search engines like Google are restricted to individuals in fact searching. A person may be in the market for an attorney, but if they are not performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Regional Markets

• Are you an attorney? Medical professional? Home renovation business? A restaurant or merchant?
• For any company who conducts business regionally In Stewart Manor Facebook is a superb method to appear in front of your audience.
• We can target your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Wednesday? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a very small campaign that behaves in huge ways, by simply concentrating on the correct prospects, in the right geography, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (spending money on ads to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a disadvantage in Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're browsing since they have a real need. They have a tendency to convert from web surfer to lead at a higher rate, because they have a need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook may capture a person's attention. They may or may not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our PPC advertising agency, our local ad company, SEO ad agency in Nassau or remarketing agencies
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing budget genuinely depends upon the numbers.

Suppose search engine mouse clicks are $10 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your strategy, your offer, and exactly how the market responds to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our New York web design agency, our graphic design or our marketing consulting services call us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our exceptional advertising campaign operations is the essential component in making the most of your marketing and advertising spend with all online marketing, but especially with Facebook.

Our lead generation company on Long Island and services of our paid ads experts in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063