Facebook & Social Media Advertising In Stony Brook

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing will give you the means to access people In Stony Brook, having the interests and geo targeting you want.

Obviously, everything comes at a price. You must pay Facebook for the visitors you get. The question becomes, can it be worth the cost?

After you reach people In Stony Brook, then what? It truly depends on what you want to achieve. Are we pushing visitors to your site? Are we looking to get people In Stony Brook to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your marketing campaign, we can help you to determine precisely what you need to accomplish.

Remember to speak with our website design company In Stony Brook to aid your business to maximize results. Professional designs implemented by our website design experts help you and drive results!

Reaching Your Prospects In Stony Brook on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your website previously (retargeting);
• Prospects that are followers of your page;
• Individuals who have similar interests (such as other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, salary, occupation, job title, location, interests and much more. These individuals become part of an "audience" which may include many individuals. Facebook does not provide us with that list, but it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The primary advantage Facebook offers In Stony Brook is its capability to get to prospects who are not proactively searching for what you offer. This doesn't mean they won't be interested. It just means they aren't actively performing a search when they see your advertisement. However, they most likely were looking for something like what you provide very recently.

The search engines like Google are limited to people actually searching. A prospect may be interested in an attorney, but if they aren't doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Niches

• Are you an attorney? Health care provider? Home services company? A restaurant or merchant?
• For any business who does business locally In Stony Brook Facebook is a superb way to reach your audience.
• We have the ability to concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Mondays? We can do that.

The great thing about Facebook is the ability to target. You can run a very small campaign that behaves in huge ways, by merely targeting the correct prospects, in the right region, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per impression (paying for ads to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a challenge with Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they are browsing since they have a actual need. They tend to convert from web surfer to lead at a greater rate, since they have a need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture someone's attention. They might or might not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our New York pay per click advertising consultants, our local advertising agency in NY, SEO experts in NY or remarketing agency in Suffolk County
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing spend truly depends upon the numbers.

Suppose search engine mouse clicks are $11 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your strategy, your offer, and exactly how the market responds to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our NY web site design professionals, our graphic design on Long Island or our marketing consulting services call us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional campaign management is the crucial component in making the most of your marketing and advertising spend with all internet marketing, but particularly with Facebook.

Our lead generation company and services of our display advertising ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063