Facebook & Social Media Advertising In Stony Brook

If you are trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will provide you with the means to access people In Stony Brook, having the interests and geo targeting you seek.

Of course, everything comes at a cost. You must pay Facebook for the traffic you receive. The question becomes, will it be worth it?

When you appear in front of people In Stony Brook, then what? It truly depends on what you would like to achieve. Are we driving visitors to your web site? Are we looking to get people In Stony Brook to be fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Before launching your marketing campaign, we are able to help you to determine what it is that you need to accomplish.

Remember to meet with our website design experts In Stony Brook to assist you to achieve real results. Great designs from our website design experts drive success and secure results!

Reaching Your Prospects In Stony Brook on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your web site before (retargeting);
• Prospects that are enthusiasts of your page;
• People who have very similar pursuits (such as other pages on Facebook);
• Potential customers who meet demographic considerations;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, salary, occupation, job title, area, hobbies and much more. These individuals end up part of an "audience" which may include any number of people. Facebook does not give us that list, however it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The main advantage Facebook offers In Stony Brook is its capacity to appear in front of prospects that are not proactively searching for what you offer. This doesn't mean they won't be interested. It just means they are not proactively performing a search when they view your advertisement. However, they most likely were hoping to find something like what you offer quite recently.

The search engines are limited to people actually searching. A prospect may be in the market for an attorney, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Getting to Local Markets

• Are you an attorney? Health care provider? Home renovation business? A restaurant or retailer?
• For any business who does business locally In Stony Brook Facebook is a superb way to reach your target audience.
• We can concentrate on your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Wednesday? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a very small marketing campaign that behaves in very big ways, simply by targeting the correct prospects, in the right area, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad impression (spending money on advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a disadvantage in Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching because they have a actual need. They have a tendency to convert from surfer to prospect at a higher rate, because they have a need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture someone's interest. They may or may not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our PPC ad consultants, our local advertising company in New York, SEO ad agency in Nassau County or retargeting agency
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing dollars genuinely depends on the numbers.

Suppose Bing clicks are $10 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your strategy, your offer, and how the market reacts to you. The "right answer" is to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our Nassau County website design consultants, our graphic design on L.I. or our marketing consulting services contact us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an ad we test pictures, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb advertising campaign operations is the crucial component in making the most of your marketing and advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation on Long Island and services of our display advertising experts on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063