Facebook & Social Media Advertising In Stony Brook

If you are hoping to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising will give you the means to access people In Stony Brook, having the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The question becomes, will it be worth the money?

Once you connect with people In Stony Brook, then what? It really depends on what you want to accomplish. Are we pushing people to your site? Are we hoping to get people In Stony Brook to be fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Prior to starting your advertising campaign, we can help you to figure out what it is that you need to accomplish.

Remember to speak with our website design agency In Stony Brook to assist your business to achieve real results. Quality designs developed by our website design agency help you and drive results!

Reaching Your Prospects In Stony Brook on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Targeting people who have been to your site in the past (retargeting);
• Prospects that are enthusiasts of your page;
• Potential customers who have very similar interests (such as other pages on Facebook);
• People who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, career, job title, location, passions and much more. These people become part of an "audience" which can include any number of individuals. Facebook doesn't provide us with that list, but it will present our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main advantage Facebook offers In Stony Brook is its capacity to get to prospects that are not actively looking for what you offer. This does not mean they won't have an interest. It just means they are not proactively performing a search when they see your advertisement. However, they most likely were hoping to find something such as what you provide quite recently.

The search engines are restricted to people actually searching. A person may be interested in an attorney, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Getting into Local Markets

• Are you a lawyer? Physician? Home repair business? A restaurant or retailer?
• For any business who conducts business locally In Stony Brook Facebook is a great method to appear in front of your audience.
• We are able to concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Tuesdays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a very small advertising campaign that functions in very big ways, by merely focusing on the right prospects, in the right area, with the right message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per impression (paying for advertisements to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a downside to Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing because they have a real need. They tend to convert from surfer to qualified prospect at a higher rate, because they have a current need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook may catch someone's interest. They may or may not be actively looking for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to talk about the services of our Long Island pay per click advertising agency, our local ad experts, search engine optimization ad agency or remarketing agencies
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing spend genuinely depends upon the numbers.

Suppose search engine clicks are $12 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and how the market responds to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our website design agency, our graphic design experts or our marketing consulting services call us today.

Facebook Promotions Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an advertisement we test graphics, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign management is the essential component in making the most of your marketing dollars with all internet advertising, but especially with Facebook.

Our lead gen company and services of our display advertising ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063