Facebook & Social Media Advertising In Stony Brook University

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing will give you access to people In Stony Brook University, with the interests and geography you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the traffic you get. The concern becomes, can it be worth the cost?

After you connect with people In Stony Brook University, then what? It truly depends on what you want to accomplish. Are we driving visitors to your web site? Are we hoping to get people In Stony Brook University to become fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Before launching your campaign, we can help you to figure out what it is that you need to accomplish.

Remember to reach out to our website design company In Stony Brook University to assist you to achieve results. Powerful designs created by our website design agency help you and achieve results!

Reaching Your Prospects In Stony Brook University on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your site before (retargeting);
• Prospects that are fans of your page;
• Individuals that have similar interests (including other pages on Facebook);
• People who meet demographic considerations;
• People that are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, occupation, job title, area, passions and much more. These people end up part of an "audience" which may consist of any number of individuals. Facebook does not give us that list, however it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The main advantage Facebook offers In Stony Brook University is its ability to appear in front of prospects that are not proactively searching for what you offer. This does not necessarily mean they won't be interested. It simply means they are not proactively conducting a search when they view your ad. However, they most likely were seeking something similar to what you offer very recently.

The search engines like Google are restricted to people actually searching. A person may be in the market for a lawyer, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Reaching Local Areas

• Are you a lawyer? Medical professional? Home services company? A restaurant or store?
• For any business who does business regionally In Stony Brook University Facebook is a superb technique to appear in front of your target audience.
• We are able to target your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Thursdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a very small marketing campaign that behaves in very big ways, by merely targeting the right prospects, in the right geography, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (paying for ads to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a disadvantage in Facebook. Rather, the user is in some other frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are browsing because they have a actual need. They have a tendency to convert from surfer to qualified prospect at a greater rate, simply because they have a current need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch someone's attention. They might or might not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to talk about the services of our Suffolk pay per click advertising company, our local advertising consultants, SEO ad agency or retargeting agency in Nassau County
please contact our offices.

Whether Facebook is a "great deal" for your advertising budget genuinely depends on the numbers.

Suppose Bing mouse clicks are $10 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and how the marketplace reacts to you. The "right answer" is to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our web site design consultants, our graphic design or our marketing consulting services in NY call us today.

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an ad we test images, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our superb marketing campaign management is the essential component in making the most of your advertising and marketing dollars with all internet marketing, but particularly with Facebook.

Our lead generation in Nassau County and services of our display advertising ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063