Facebook & Social Media Advertising In Stony Brook University

If you're trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will give you access to people In Stony Brook University, with the interests and geographic targeting you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the traffic you receive. The question becomes, will it be worth the cost?

Once you reach people In Stony Brook University, then what? It truly depends on what you want to accomplish. Are we driving visitors to your web site? Are we trying to get people In Stony Brook University to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Prior to starting your advertising campaign, we are able to help you to figure out precisely what you really need to accomplish.

Remember to talk to our website design company In Stony Brook University to aid your business to achieve results. Professional designs by our website design agency can help and drive results!

Reaching Your Prospects In Stony Brook University on Facebook

There are many methods to reach an "Audience" on Facebook:

• Focusing on those who have visited your website in the past (retargeting);
• Individuals who are fans of your page;
• Individuals who have very similar pursuits (which include other pages on Facebook);
• Potential customers who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, salary, profession, job title, location, pursuits and much more. These people become part of an "audience" which may include many people. Facebook doesn't provide us with that list, but it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Required

The primary benefit Facebook offers In Stony Brook University is its capacity to appear in front of prospects who are not actively searching for what you offer. This does not necessarily mean they won't have an interest. It simply means they are not proactively performing a search when they view your advertisement. However, they most likely were looking for something similar to what you provide very recently.

The search engines like Google are restricted to the people actually searching. A prospect may be in the market for a lawyer, but if they are not performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Regional Markets

• Are you an attorney? Physician? Home renovation business? A restaurant or store?
• For any organization who does business locally In Stony Brook University Facebook is a great way to reach your audience.
• We can target your prospects in numerous ways.
• Only wish to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Wednesday? We can do that.

The attractiveness of Facebook is the ability to target. You can run a small advertising campaign that behaves in huge ways, by just targeting the correct prospects, in the right geo, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a downside to Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're searching because they have a genuine need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, since they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch a person's interest. They may or may not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our PPC ad agency, our local ad agency in Nassau County, SEO ad agency in Suffolk County or retargeting companies in Nassau
please contact our offices.

Whether Facebook is really a "great deal" for your marketing spend really depends on the numbers.

Suppose Google mouse clicks are $14 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our web design experts, our graphic design companies in Suffolk County or our marketing consulting services on LI contact us today.

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our great advertising campaign management is the crucial component in making the most of your advertising spend with all online advertising, but especially with Facebook.

Our lead gen in Suffolk County and services of our display advertising ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063