Facebook & Social Media Advertising In Stony Brook University

If you're trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will give you access to people In Stony Brook University, with the interests and geographic targeting you want.

Obviously, everything comes at a price. You must pay Facebook for the targeted traffic you get. The concern becomes, is it worth the money?

When you appear in front of people In Stony Brook University, then what? It really depends on what you want to achieve. Are we pushing people to your web site? Are we looking to get people In Stony Brook University to become fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your advertising campaign, we are able to help you to pinpoint precisely what you need to achieve.

Remember to call our website design company In Stony Brook University to help your business to achieve results. Exceptional designs from our website design agency will help and secure results!

Reaching Your Prospects In Stony Brook University on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Concentrating on people who have been to your website in the past (retargeting);
• Prospects that are followers of your page;
• Individuals that have similar pursuits (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, income, occupation, job title, location, pursuits and more. These people become part of an "audience" which may include any number of individuals. Facebook does not give us that list, however it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Necessary

The primary benefit Facebook offers In Stony Brook University is its capacity to get to prospects that are not proactively trying to find what you offer. This does not necessarily mean they won't be interested. It simply means they aren't actively performing a search when they view your advertisement. However, they probably were looking for something such as what you offer very recently.

The search engines like Google are restricted to the people in fact searching. A person may be in the market for a lawyer, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Local Niches

• Are you a lawyer? Medical professional? Home renovation business? A restaurant or retailer?
• For any business who conducts business regionally In Stony Brook University Facebook is a superb way to reach your target audience.
• We can concentrate on your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Wednesday? We can do that.

The great thing about Facebook is the capacity to target. You can operate a small advertising campaign that behaves in very big ways, by merely targeting the right prospects, in the right geography, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad view (paying for ads to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a disadvantage in Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing because they have a true need. They have a tendency to convert from surfer to lead at a higher rate, simply because they have a need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch someone's interest. They might or might not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our PPC ad consultants, our local ad experts in NY, SEO ad agency in New York or remarketing agency
please contact our offices.

Whether Facebook is a "good deal" for your marketing dollars truly depends upon the numbers.

Suppose Google mouse clicks are $10 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and how the market reacts to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our website design agency, our graphic design companies or our marketing consulting services contact us today.

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign operations is the essential component in making the most of your marketing and advertising dollars with all internet advertising, but especially with Facebook.

Our lead gen company and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063