Facebook & Social Media Advertising In Stony Point

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In Stony Point, with the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The concern becomes, can it be worth the money?

Once you reach people In Stony Point, then what? It truly depends on what you want to achieve. Are we sending people to your site? Are we trying to get people In Stony Point to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Prior to starting your marketing campaign, we can help you to pinpoint what it is that you need to achieve.

Remember to engage our website design agency In Stony Point to serve your business to succeed. Exceptional designs from our website design company can help and drive results!

Reaching Your Prospects In Stony Point on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Targeting individuals who have visited your web site previously (retargeting);
• Individuals who are enthusiasts of your page;
• Individuals who have similar interests (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, profession, job title, location, pursuits and even more. These people become part of an "audience" which can include any number of individuals. Facebook does not give us that list, but it will show our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary advantage Facebook offers In Stony Point is its capacity to reach prospects who are not proactively looking for what you offer. This does not necessarily mean they won't have an interest. It simply means they aren't actively conducting a search when they view your ad. However, they probably were seeking something such as what you provide quite recently.

The search engines are restricted to the people in fact searching. A person may be interested in an attorney, but if they aren't doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Getting into Regional Market Places

• Are you a lawyer? Physician? Home repair company? A restaurant or merchant?
• For any business who conducts business locally In Stony Point Facebook is an excellent technique to appear in front of your target audience.
• We are able to target your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Wednesday? We can do that.

The great thing about Facebook is the ability to target. You can operate a very small campaign that behaves in huge ways, by simply concentrating on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per impression (spending money on ads to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a downside to Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they are browsing because they have a true need. They have a tendency to convert from surfer to prospect at a higher rate, simply because they have a current need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch someone's interest. They might or might not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our Suffolk pay per click advertising agency, our local advertising experts in New York, SEO ad agency or retargeting agency
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising dollars genuinely depends upon the numbers.

Suppose search engine mouse clicks are $14 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and exactly how the marketplace responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our web site design agency, our graphic design in Nassau County or our marketing consulting services call us today.

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an advertisement we test images, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our outstanding marketing campaign operations is the essential component in making the most of your advertising spend with all online marketing, but particularly with Facebook.

Our lead generation and services of our paid ads consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063