Facebook & Social Media Advertising In Suffern

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you access to people In Suffern, with the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth the money?

Once you connect with people In Suffern, then what? It truly depends on what you want to achieve. Are we driving visitors to your web site? Are we trying to get people In Suffern to become fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Prior to launching your campaign, we are able to help you to identify precisely what you need to achieve.

Remember to speak with our website design experts In Suffern to serve you to achieve results. Powerful designs from our website design experts drive success and drive results!

Reaching Your Prospects In Suffern on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your web site previously (retargeting);
• Potential customers who are enthusiasts of your page;
• Prospects who have very similar passions (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• People that are currently your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, salary, career, job title, area, interests and even more. These people become part of an "audience" which can consist of any number of people. Facebook does not give us that list, however it will present our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The primary benefit Facebook offers In Suffern is its ability to get to prospects who are not actively searching for what you offer. This does not mean they won't have an interest. It simply means they are not proactively performing a search when they see your ad. However, they most likely were hoping to find something such as what you provide very recently.

The search engines are limited to individuals actually searching. A person may be interested in a lawyer, but if they are not performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Getting to Regional Areas

• Are you a lawyer? Doctor? Home repair company? A restaurant or store?
• For any company who conducts business regionally In Suffern Facebook is a superb way to reach your audience.
• We can concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Thursdays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a very small marketing campaign that functions in very big ways, by simply concentrating on the right prospects, in the right location, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per impression (paying for advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a downside to Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they are searching since they have a actual need. They have a tendency to convert from web surfer to lead at a greater rate, since they have a need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch a person's interest. They might or might not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about below.

If you would like to discuss the services of our Suffolk County PPC ad agency, our local advertising company in Nassau County, SEO ad agency on Long Island or retargeting campaign
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising budget really depends on the numbers.

Suppose Bing clicks are $10 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and how the marketplace responds to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our web design company, our graphic design services or our advertising consulting services in New York contact us today.

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our exceptional campaign operations is the essential component in making the most of your marketing dollars with all online marketing, but particularly with Facebook.

Our lead generation and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063