Facebook & Social Media Advertising In Suffern

If you're trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will give you the means to access people In Suffern, having the interests and geographic targeting you want.

Of course, everything comes at a price. You need to pay Facebook for the targeted visitors you get. The concern becomes, will it be worth the cost?

When you connect with people In Suffern, then what? It really depends on what you would like to achieve. Are we driving people to your web site? Are we looking to get people In Suffern to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Before starting your advertising campaign, we are able to help you to determine precisely what you need to accomplish.

Remember to allow our website design agency In Suffern to assist you to succeed. Great designs by our website design experts help you and drive results!

Reaching Your Prospects In Suffern on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Concentrating on those who have visited your web site in the past (retargeting);
• People that are enthusiasts of your page;
• Potential customers that have related passions (such as other pages on Facebook);
• People who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, salary, profession, job title, area, interests and more. These people end up part of an "audience" which can consist of many people. Facebook does not provide us with that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Needed

The main advantage Facebook offers In Suffern is its capacity to appear in front of prospects that are not proactively looking for what you offer. This does not necessarily mean they won't have an interest. It simply means they aren't actively performing a search when they view your ad. However, they most likely were hoping to find something similar to what you provide very recently.

The search engines like Google are restricted to the people in fact searching. A prospect may be in the market for an attorney, but if they aren't performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Getting into Regional Niches

• Are you an attorney? Medical professional? Home services business? A restaurant or store?
• For any company who does business regionally In Suffern Facebook is a great technique to appear in front of your audience.
• We can target your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Tuesdays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a small campaign that behaves in very big ways, simply by focusing on the correct prospects, in the right region, with the right message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad view (spending money on ads to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a downside to Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching because they have a actual need. They have a tendency to convert from surfer to qualified prospect at a higher rate, since they have a current need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture a person's attention. They might or might not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to discuss the services of our LI PPC ad agency, our local advertising company in Nassau, SEO experts or retargeting campaign in Suffolk
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising spend really depends on the numbers.

Suppose search engine clicks are $11 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our NY web design agency, our graphic design or our marketing consulting services in Suffolk County contact us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an ad we test images, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our exceptional marketing campaign operations is the crucial component in making the most of your advertising and marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation service in Suffolk County and services of our display advertising ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063