Facebook & Social Media Advertising In Suffern

If you are trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will give you access to people In Suffern, possessing the interests and geography you want.

Of course, everything comes at a cost. You must pay Facebook for the targeted traffic you receive. The concern becomes, can it be worth the money?

Once you appear in front of people In Suffern, then what? It truly depends on what you want to accomplish. Are we driving people to your site? Are we looking to get people In Suffern to be fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Before starting your campaign, we can help you to figure out what it is that you really need to accomplish.

Remember to call our website design company In Suffern to help your business to achieve results. Great designs from our website design company help you and achieve results!

Reaching Your Prospects In Suffern on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Focusing on people who have been to your web site in the past (retargeting);
• Prospects who are followers of your page;
• Prospects who have similar passions (such as other pages on Facebook);
• People who meet demographic criteria;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, income, occupation, job title, location, interests and much more. These individuals become part of an "audience" which may include many individuals. Facebook doesn't provide us with that list, but it will show our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main benefit Facebook offers In Suffern is its ability to get to prospects that are not actively trying to find what you offer. This does not necessarily mean they won't have an interest. It simply means they aren't actively conducting a search when they see your ad. However, they most likely were seeking something such as what you offer very recently.

The search engines like Google are limited to individuals actually searching. A person may be considering an attorney, but if they are not doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Local Markets

• Are you a lawyer? Medical professional? Home services business? A restaurant or retailer?
• For any company who conducts business locally In Suffern Facebook is a superb method to reach your audience.
• We can target your prospects in many ways.
• Only want to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Wednesday? We can do that.

The great thing about Facebook is the ability to target. You can run a small advertising campaign that functions in huge ways, by merely targeting the correct prospects, in the right location, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad view (spending money on ads to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a challenge with Facebook. Rather, the user is in some other frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they are browsing since they have a real need. They have a tendency to convert from surfer to prospect at a greater rate, because they have a current need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook might capture a person's attention. They may or may not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our Long Island pay per click advertising company, our local advertising company, SEO advertising agency or remarketing agencies in Suffolk County
please contact our offices.

Whether Facebook is really a "great deal" for your advertising spend genuinely will depend on the numbers.

Suppose Bing clicks are $10 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and how the marketplace responds to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Suffolk website design gurus, our graphic design companies in Nassau County or our marketing consulting services call us today.

Facebook Promotions Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign operations is the essential component in making the most of your marketing spend with all internet advertising, but particularly with Facebook.

Our lead gen and services of our paid media advertising agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063