Facebook & Social Media Advertising In Suffolk County

If you are trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In Suffolk County, possessing the interests and geo targeting you seek.

Of course, everything comes at a price. You need to pay Facebook for the traffic you receive. The concern becomes, can it be worth the cost?

After you reach people In Suffolk County, then what? It really depends on what you want to accomplish. Are we pushing visitors to your website? Are we trying to get people In Suffolk County to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your advertising campaign, we can help you to identify precisely what you really need to accomplish.

Remember to call our website design agency In Suffolk County to work with you to maximize results. Excellent designs developed by our website design experts can help and secure results!

Reaching Your Prospects In Suffolk County on Facebook

There are many methods to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your web site previously (retargeting);
• People who are enthusiasts of your page;
• Individuals who have related passions (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, salary, career, job title, location, passions and even more. These individuals end up part of an "audience" which may include many people. Facebook does not provide us with that list, but it will show our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary advantage Facebook offers In Suffolk County is its capacity to appear in front of prospects that are not proactively searching for what you offer. This does not necessarily mean they won't be interested. It just means they aren't proactively conducting a search when they see your ad. However, they most likely were hoping to find something similar to what you offer quite recently.

The search engines like Google are restricted to the people actually searching. A prospect may be considering a lawyer, but if they are not doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Local Areas

• Are you a lawyer? Health care provider? Home services business? A restaurant or merchant?
• For any company who conducts business locally In Suffolk County Facebook is a superb way to reach your target audience.
• We are able to concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special on Thursdays? We are able to do that.

The appeal of Facebook is the ability to target. You can run a small campaign that behaves in huge ways, by just focusing on the correct prospects, in the right geography, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a downside to Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they are browsing since they have a true need. They have a tendency to convert from web surfer to lead at a higher rate, simply because they have a current need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch a person's attention. They might or might not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our Long Island pay per click ad agency, our local ad company, SEO advertising agency in Nassau or retargeting agencies on Long Island
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing dollars genuinely depends upon the numbers.

Suppose Google mouse clicks are $11 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your campaign, your offer, and the way the market responds to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Long Island website design gurus, our graphic design companies or our marketing consulting services in Suffolk contact us today.

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an advertisement we test graphics, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great advertising campaign management is the critical component in making the most of your advertising and marketing dollars with all online advertising, but particularly with Facebook.

Our lead gen service in Nassau and services of our paid ads ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063