Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Suffolk County If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Suffolk County, having the interests and geography you seek. Obviously, everything comes at a price. You must pay Facebook for the visitors you receive. The question becomes, can it be worth it? When you reach people In Suffolk County, then what? It really depends on what you would like to accomplish. Are we pushing visitors to your web site? Are we hoping to get people In Suffolk County to be fans of your page to create "authority" status and brand reputation? Are we looking for registrations? Before launching your marketing campaign, we can help you to figure out what it is that you really need to accomplish. Remember to engage our website design company In Suffolk County to assist you to maximize results. Great designs from our website design experts help you and drive results! Reaching Your Prospects In Suffolk County on Facebook There are numerous methods to appear in front of an "Audience" on Facebook: Targeting those who have visited your web site previously (retargeting); Potential customers who are enthusiasts of your page; People that have similar interests (including other pages on Facebook); People who meet demographic considerations; Individuals that are already your customers; and the list goes on... With Facebook, we will target people - by gender, age, income, profession, job title, area, passions and even more. These individuals become part of an "audience" which can include many people. Facebook does not give us that list, however it will show our ads to people on that list that we have created. We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects. Pros of Advertising on Social Media Pro: Facebook's Edge Over Google and Bing: No Search Needed The primary advantage Facebook offers In Suffolk County is its capability to reach prospects who are not actively trying to find what you offer. This does not necessarily mean they won't have an interest. It just means they are not actively performing a search when they see your advertisement. However, they most likely were hoping to find something such as what you provide very recently. The search engines like Google are limited to individuals in fact searching. A prospect may be considering legal counsel, but if they aren't performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect. Pro: Facebook is Great for Getting to Regional Niches Are you a lawyer? Doctor? Home services company? A restaurant or store? For any business who conducts business locally In Suffolk County Facebook is a superb technique to reach your target audience. We have the ability to focus on your prospects in many ways. Only want to reach women 35-65 in a couple of zip codes? No worries! Want to have a special offer on Thursdays? We are able to do that. The attractiveness of Facebook is the ability to target. You can operate a very small marketing campaign that functions in very big ways, by simply targeting the correct prospects, in the right geography, with the appropriate message. Facebook Costs are Lower, but So are Conversion Rates... In general, Facebook advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to come in less expensive too. However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a challenge with Facebook. Rather, the user is in some other frame of mind. Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they're browsing since they have a real need. They tend to convert from web surfer to qualified prospect at a greater rate, because they have a current need that they need to fulfill (finding legal help). In contrast, an advertisement on Facebook may capture someone's attention. They may or may not be proactively looking for an attorney, but still have the need. For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below. If you would like to talk about the services of our Long Island PPC ad agency, our local advertising consultants, SEO advertising agency or retargeting companies in Suffolk County please contact our offices. So is Social Media Advertising on Facebook a Good Deal? Whether Facebook is really a "great deal" for your advertising dollars really depends on the numbers. Suppose Bing mouse clicks are $10 and Facebook actions are $1. Which is superior? It depends. If 5% of Google actions convert, that's $200+ for a new customer. If 1% of Facebook actions convert, that's $100 for a new customer - great! But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts! The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and the way the market reacts to you. The "correct answer" would be to test, modify, and test all over again. Just remember to have your visuals strong before launching ads like these. For info about our LI web design company, our graphic design in NY or our marketing consulting services in New York contact us today. Facebook Campaigns Must Be Managed and Improved Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an ad we test images, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences. Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign management is the critical component in making the most of your marketing dollars with all online marketing, but especially with Facebook. Our lead gen in Nassau County and services of our paid ads company in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Go Over Your Marketing and Advertising In Suffolk County and Facebook Everyone's needs are very different, there are no blanket solutions. Call our offices at (888) 420-0063, fill out the form below or follow this link to schedule a consultation . We're very happy to talk about your business and needs, and see if there is a way we are able to help you successfully improve your business. 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