Facebook & Social Media Advertising In Suffolk County

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising will give you access to people In Suffolk County, possessing the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You must pay Facebook for the visitors you receive. The question becomes, will it be worth the money?

After you appear in front of people In Suffolk County, then what? It truly depends on what you want to achieve. Are we driving visitors to your web site? Are we trying to get people In Suffolk County to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your campaign, we are able to help you to identify precisely what you really need to accomplish.

Remember to reach out to our website design company In Suffolk County to help your business to achieve results. Quality designs designed by our website design agency help you and drive results!

Reaching Your Prospects In Suffolk County on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your site previously (retargeting);
• Individuals that are fans of your page;
• Potential customers who may have very similar interests (such as other pages on Facebook);
• People who meet demographic criteria;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, profession, job title, area, pursuits and more. These people end up part of an "audience" which can consist of many individuals. Facebook does not give us that list, however it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main benefit Facebook offers In Suffolk County is its capacity to appear in front of prospects who are not proactively looking for what you offer. This does not necessarily mean they will not have an interest. It just means they are not proactively performing a search when they see your ad. However, they most likely were looking for something such as what you offer very recently.

The search engines are limited to the people in fact searching. A prospect may be in the market for legal counsel, but if they aren't doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Local Market Places

• Are you a lawyer? Doctor? Home repair business? A restaurant or retailer?
• For any business who conducts business regionally In Suffolk County Facebook is a superb method to appear in front of your audience.
• We can focus on your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Wednesday? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a small campaign that behaves in very big ways, by merely concentrating on the right prospects, in the right area, with the right message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a problem with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they're browsing because they have a real need. They tend to convert from surfer to prospect at a greater rate, since they have a need that they must satisfy (finding legal help).

In comparison, an ad on Facebook might catch someone's attention. They may or may not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our Long Island PPC ad consultants, our local advertising agency in NY, SEO ad agency or retargeting companies in Nassau County
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising dollars genuinely depends upon the numbers.

Suppose Bing mouse clicks are $12 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and the way the market reacts to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our New York website design professionals, our graphic design services or our advertising consulting services in New York contact us today.

Facebook Campaigns Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign operations is the critical component in making the most of your marketing spend with all internet marketing, but particularly with Facebook.

Our lead gen and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063