Facebook & Social Media Advertising In Suffolk County

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing will give you access to people In Suffolk County, having the interests and geography you want.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted traffic you get. The concern becomes, is it worth the money?

Once you reach people In Suffolk County, then what? It truly depends on what you would like to accomplish. Are we pushing people to your site? Are we trying to get people In Suffolk County to become fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Before launching your advertising campaign, we can help you to figure out what it is that you need to accomplish.

Remember to meet with our website design agency In Suffolk County to help you to succeed. Quality designs from our website design company drive success and achieve results!

Reaching Your Prospects In Suffolk County on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Concentrating on those who have been to your web site before (retargeting);
• People that are enthusiasts of your page;
• Individuals who may have related interests (including other pages on Facebook);
• Individuals who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, income, occupation, job title, area, pursuits and more. These people end up part of an "audience" which may include many people. Facebook doesn't give us that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The main advantage Facebook offers In Suffolk County is its capacity to appear in front of prospects who are not actively looking for what you offer. This does not necessarily mean they won't be interested. It just means they aren't proactively performing a search when they see your advertisement. However, they probably were hoping to find something such as what you offer very recently.

The search engines are restricted to individuals in fact searching. A prospect may be interested in legal counsel, but if they aren't performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Getting to Regional Market Places

• Are you a lawyer? Health care provider? Home renovation business? A restaurant or retailer?
• For any company who conducts business locally In Suffolk County Facebook is a superb way to reach your target audience.
• We are able to focus on your prospects in many ways.
• Only want to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Thursdays? We can do that.

The appeal of Facebook is the capacity to target. You can operate a small marketing campaign that functions in huge ways, by merely focusing on the correct prospects, in the right region, with the right message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad view (paying for advertisements to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a problem with Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're searching because they have a actual need. They have a tendency to convert from web surfer to lead at a greater rate, since they have a need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch a person's interest. They may or may not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our PPC advertising company, our local ad agency in Nassau County, SEO advertising agency or retargeting agency
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising budget really will depend on the numbers.

Suppose Bing clicks are $12 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and how the market reacts to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau County website design company, our graphic design experts or our marketing consulting services in New York call us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our exceptional campaign management is the essential component in making the most of your advertising spend with all internet advertising, but particularly with Facebook.

Our lead gen company and services of our display advertising advertising agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063