Facebook & Social Media Advertising In Syosset

If you are hoping to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Syosset, possessing the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the visitors you get. The question becomes, can it be worth the money?

When you reach people In Syosset, then what? It genuinely depends on what you would like to accomplish. Are we pushing people to your website? Are we trying to get people In Syosset to become fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your campaign, we can help you to pinpoint what it is that you really need to achieve.

Remember to speak with our website design experts In Syosset to work with you to succeed. Effective designs created by our website design agency will help and achieve results!

Reaching Your Prospects In Syosset on Facebook

There are many methods to reach an "Audience" on Facebook:

• Targeting people who have visited your website in the past (retargeting);
• Individuals that are fans of your page;
• Prospects that have similar pursuits (including other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, income, occupation, job title, location, pursuits and more. These individuals end up part of an "audience" which can consist of many individuals. Facebook doesn't provide us with that list, however it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main benefit Facebook offers In Syosset is its capacity to reach prospects that are not proactively searching for what you offer. This does not mean they will not have an interest. It simply means they aren't actively conducting a search when they view your ad. However, they most likely were hoping to find something similar to what you provide very recently.

The search engines are limited to the people in fact searching. A prospect may be considering legal counsel, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Reaching Local Areas

• Are you a lawyer? Doctor? Home repair company? A restaurant or retailer?
• For any business who does business locally In Syosset Facebook is an excellent method to reach your target audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Wednesday? We can do that.

The beauty of Facebook is the capacity to target. You can run a very small campaign that behaves in very big ways, by simply concentrating on the correct prospects, in the right region, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad view (spending money on ads to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are browsing since they have a true need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, since they have a need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook may capture someone's focus. They might or might not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our LI PPC advertising company, our local ad company in NY, search engine optimization advertising agency in Suffolk or remarketing campaign in Suffolk
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising budget truly depends on the numbers.

Suppose Google clicks are $14 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and the way the marketplace responds to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our New York web design professionals, our graphic design experts or our advertising consulting services in Suffolk County contact us today.

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an ad we test pictures, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our exceptional campaign management is the crucial component in making the most of your advertising spend with all internet marketing, but particularly with Facebook.

Our lead generation company in Suffolk County and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063