Facebook & Social Media Advertising In Syosset

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Syosset, with the interests and geographic targeting you want.

Obviously, everything comes at a price. You do need to pay Facebook for the visitors you receive. The concern becomes, will it be worth it?

When you connect with people In Syosset, then what? It truly depends on what you would like to accomplish. Are we driving people to your website? Are we looking to get people In Syosset to be fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your campaign, we can help you to pinpoint what it is that you really need to achieve.

Remember to meet with our website design experts In Syosset to work with your business to achieve results. Exceptional designs by our website design company can help and secure results!

Reaching Your Prospects In Syosset on Facebook

There are many methods to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your website previously (retargeting);
• Prospects who are enthusiasts of your page;
• Prospects who have similar passions (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, career, job title, location, pursuits and more. These individuals end up part of an "audience" which may include many people. Facebook doesn't provide us with that list, but it will display our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Required

The main benefit Facebook offers In Syosset is its capacity to appear in front of prospects that are not proactively searching for what you offer. This doesn't mean they will not have an interest. It just means they are not actively performing a search when they view your advertisement. However, they probably were seeking something similar to what you provide very recently.

The search engines like Google are restricted to people in fact searching. A person may be in the market for a lawyer, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Niches

• Are you an attorney? Doctor? Home services company? A restaurant or merchant?
• For any business who conducts business regionally In Syosset Facebook is an excellent technique to reach your audience.
• We are able to target your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Mondays? We can do that.

The appeal of Facebook is the capacity to target. You can run a very small advertising campaign that functions in huge ways, by just concentrating on the correct prospects, in the right geo, with the right message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per impression (spending money on ads to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing since they have a real need. They have a tendency to convert from surfer to lead at a greater rate, since they have a current need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch someone's interest. They might or might not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our pay per click advertising agency, our local ad experts in NY, SEO experts or remarketing agency in Suffolk
please contact our offices.

Whether Facebook is a "good deal" for your advertising budget really depends upon the numbers.

Suppose Bing mouse clicks are $10 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and exactly how the market reacts to you. The "right answer" is to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our Suffolk County web design professionals, our graphic design services or our marketing consulting services contact us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our exceptional advertising campaign management is the crucial component in making the most of your advertising and marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation company and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063