Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Syosset If you are hoping to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will provide you with the means to access people In Syosset, having the interests and geo targeting you want. Needless to say, everything comes at a cost. You need to pay Facebook for the traffic you receive. The concern becomes, will it be worth the cost? Once you connect with people In Syosset, then what? It truly depends on what you would like to achieve. Are we sending people to your web site? Are we looking to get people In Syosset to be fans of your page to build "authority" status and brand recognition? Are we going for registrations? Prior to launching your campaign, we are able to help you to pinpoint what it is that you really need to achieve. Remember to speak with our website design agency In Syosset to assist you to succeed. Excellent designs designed by our website design company drive success and secure results! Reaching Your Prospects In Syosset on Facebook There are many approaches to appear in front of an "Audience" on Facebook: Focusing on people who have visited your site before (retargeting); Potential customers who are followers of your page; Potential customers who have similar passions (including other pages on Facebook); People who meet demographic factors; People who are currently your customers; and the list goes on... With Facebook, we're able to aim for people - by gender, age, income, occupation, job title, area, hobbies and more. These people end up part of an "audience" which can consist of any number of individuals. Facebook doesn't provide us with that list, however it will present our advertisements to individuals on that list that we have created. We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects. Pros of Advertising on Facebook Pro: Facebook's Advantage Over Search Engines: No Search Required The primary benefit Facebook offers In Syosset is its ability to appear in front of prospects who are not proactively looking for what you offer. This does not mean they will not have an interest. It simply means they are not actively performing a search when they view your ad. However, they most likely were looking for something such as what you offer very recently. The search engines like Google are restricted to individuals actually searching. A prospect may be interested in a lawyer, but if they are not doing a search for one, those marketing in pay-per-click do not appear in front of that prospect. Pro: Facebook is Great for Getting to Regional Niches Are you a lawyer? Medical professional? Home renovation business? A restaurant or merchant? For any business who does business regionally In Syosset Facebook is a superb technique to reach your target audience. We have the ability to target your prospects in many ways. Only want to reach women 35-65 in three zip codes? No problem! Want to have a special on Thursdays? We are able to do that. The great thing about Facebook is the ability to target. You can run a very small marketing campaign that behaves in huge ways, by simply targeting the correct prospects, in the right region, with the appropriate message. Facebook Costs are Lower, but So are Conversion Rates... In general, Facebook advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive as well. However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a downside to Facebook. Rather, an individual is in some other mind-set. Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are searching because they have a actual need. They have a tendency to convert from web surfer to prospect at a higher rate, simply because they have a need that they have to fulfill (finding legal help). In comparison, an ad on Facebook might capture someone's focus. They might or might not be proactively searching for a lawyer, but still have the need. For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below. If you would like to talk about the services of our LI PPC ad agency, our local ad agency, SEO professionals in Nassau or retargeting agencies on LI please contact our offices. So is Social Media Advertising a Great Deal? Whether Facebook is really a "good deal" for your advertising and marketing spend really depends on the numbers. Suppose search engine mouse clicks are $11 and Facebook clicks are $1. Which one is better? It depends. If 5% of Google actions convert, that's $200+ for a new customer. If 1% of Facebook actions convert, that's $100 for a new customer - great! But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts! The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" is to test, modify, and test yet again. Just remember to have your design strong before running ads like these. For info about our website design company, our graphic design companies in Nassau County or our marketing consulting services contact us today. Facebook Strategies Have To Be Managed and Optimized Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an advertisement we test pictures, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences. Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign operations is the essential component in making the most of your advertising and marketing dollars with all internet marketing, but particularly with Facebook. Our lead gen company in Nassau and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Talk About Your Marketing and Advertising In Syosset and Facebook Everybody's requirements are very different, there aren't any blanket answers. Call our offices at (888) 420-0063, complete the form below or follow this link to schedule a consultation . We're happy to discuss your business and needs, and see if there is a way we can help you successfully grow your business. 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