Facebook & Social Media Advertising In Tappan

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will provide you with access to people In Tappan, possessing the interests and geo targeting you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted visitors you receive. The question becomes, will it be worth the cost?

Once you appear in front of people In Tappan, then what? It genuinely depends on what you would like to achieve. Are we sending visitors to your site? Are we hoping to get people In Tappan to be fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your campaign, we are able to help you to determine precisely what you need to achieve.

Remember to let our website design company In Tappan to serve you to succeed. Effective designs designed by our website design experts help you and achieve results!

Reaching Your Prospects In Tappan on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your website in the past (retargeting);
• Individuals that are followers of your page;
• Potential customers who have related pursuits (including other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, occupation, job title, location, passions and even more. These people become part of an "audience" which can consist of many individuals. Facebook does not give us that list, but it will display our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The primary benefit Facebook offers In Tappan is its capacity to get to prospects that are not actively searching for what you offer. This does not mean they will not have an interest. It just means they are not proactively performing a search when they view your advertisement. However, they probably were looking for something like what you provide very recently.

The search engines are limited to people in fact searching. A prospect may be considering an attorney, but if they are not doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Regional Areas

• Are you a lawyer? Physician? Home renovation company? A restaurant or merchant?
• For any business who does business regionally In Tappan Facebook is a great method to reach your target audience.
• We can concentrate on your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Tuesdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a small marketing campaign that functions in very big ways, simply by concentrating on the right prospects, in the right area, with the right message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per ad impression (spending money on advertisements to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a disadvantage in Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're browsing because they have a true need. They tend to convert from surfer to lead at a greater rate, since they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch a person's focus. They might or might not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our pay per click advertising consultants, our local advertising company in Suffolk County, SEO professionals in Nassau or retargeting campaign
please contact our offices.

Whether Facebook is really a "great deal" for your advertising spend genuinely depends on the numbers.

Suppose search engine mouse clicks are $11 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau County web design consultants, our graphic design experts or our advertising consulting services in Suffolk contact us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an advertisement we test pictures, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign operations is the critical component in making the most of your advertising spend with all internet advertising, but particularly with Facebook.

Our lead generation service in Nassau County and services of our display ads company in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063