Facebook & Social Media Advertising In Tappan

If you are trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Tappan, possessing the interests and geographic targeting you seek.

Of course, everything comes at a cost. You must pay Facebook for the visitors you get. The question becomes, is it worth the money?

After you appear in front of people In Tappan, then what? It truly depends on what you would like to achieve. Are we pushing people to your website? Are we hoping to get people In Tappan to be fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Prior to launching your marketing campaign, we can help you to identify precisely what you really need to achieve.

Remember to engage our website design agency In Tappan to assist your business to succeed. Exceptional designs by our website design experts will help and secure results!

Reaching Your Prospects In Tappan on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Targeting individuals who have visited your website in the past (retargeting);
• Prospects that are enthusiasts of your page;
• Potential customers who have similar interests (which include other pages on Facebook);
• People who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, income, profession, job title, area, pursuits and much more. These people end up part of an "audience" which may consist of many people. Facebook doesn't provide us with that list, but it will show our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The main benefit Facebook offers In Tappan is its capability to reach prospects that are not actively trying to find what you offer. This doesn't mean they will not be interested. It just means they are not proactively conducting a search when they see your advertisement. However, they most likely were hoping to find something like what you offer very recently.

The search engines like Google are limited to individuals actually searching. A prospect may be interested in an attorney, but if they are not doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Regional Areas

• Are you an attorney? Health care provider? Home services company? A restaurant or merchant?
• For any company who conducts business locally In Tappan Facebook is an excellent method to reach your target audience.
• We are able to target your prospects in numerous ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Mondays? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a very small campaign that functions in huge ways, simply by focusing on the right prospects, in the right geography, with the right message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per impression (paying for advertisements to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a downside to Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing since they have a true need. They tend to convert from web surfer to prospect at a higher rate, since they have a current need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture someone's focus. They may or may not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our Nassau County PPC advertising agency, our local advertising company, search engine optimization ad agency in Suffolk or retargeting agencies in Nassau County
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising budget really depends on the numbers.

Suppose Google mouse clicks are $14 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your strategy, your offer, and how the marketplace reacts to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk County website design professionals, our graphic design in Suffolk or our advertising consulting services in Nassau County call us today.

Facebook Promotions Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an ad we test graphics, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our superb campaign management is the essential component in making the most of your advertising and marketing dollars with all online advertising, but especially with Facebook.

Our lead generation company and services of our display ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063