Facebook & Social Media Advertising In Tappan

If you are trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Tappan, possessing the interests and geography you seek.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted visitors you get. The question becomes, can it be worth it?

After you appear in front of people In Tappan, then what? It truly depends on what you would like to achieve. Are we sending visitors to your website? Are we looking to get people In Tappan to become fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Before starting your marketing campaign, we can help you to figure out what it is that you need to achieve.

Remember to talk to our website design agency In Tappan to aid you to achieve results. Effective designs designed by our website design company drive success and drive results!

Reaching Your Prospects In Tappan on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your site in the past (retargeting);
• People who are enthusiasts of your page;
• Prospects who have very similar passions (including other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, salary, career, job title, location, pursuits and much more. These individuals end up part of an "audience" which can consist of any number of people. Facebook doesn't provide us with that list, however it will present our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary benefit Facebook offers In Tappan is its ability to reach prospects who are not proactively trying to find what you offer. This does not mean they will not have an interest. It simply means they aren't actively performing a search when they view your ad. However, they most likely were looking for something similar to what you provide very recently.

The search engines like Google are limited to the people actually searching. A person may be interested in an attorney, but if they aren't performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Regional Markets

• Are you a lawyer? Health care provider? Home services business? A restaurant or retailer?
• For any organization who does business locally In Tappan Facebook is an excellent way to appear in front of your target audience.
• We can focus on your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special offer on Mondays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a small advertising campaign that functions in very big ways, simply by targeting the right prospects, in the right location, with the right message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (paying for ads to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a downside to Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they're browsing because they have a actual need. They tend to convert from web surfer to prospect at a greater rate, since they have a need that they must satisfy (finding legal help).

In contrast, an ad on Facebook might capture someone's interest. They may or may not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn below.

If you would like to talk about the services of our PPC advertising agency, our local ad agency in Nassau County, SEO ad agency or remarketing agencies
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing budget genuinely depends on the numbers.

Suppose Bing mouse clicks are $14 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your strategy, your offer, and how the marketplace responds to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk web design professionals, our graphic design in Nassau County or our advertising consulting services in New York call us today.

Facebook Campaigns Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an ad we test pictures, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great marketing campaign management is the essential component in making the most of your marketing and advertising spend with all internet advertising, but particularly with Facebook.

Our lead gen company and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063