Facebook & Social Media Advertising

If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people , with the interests and geographic targeting you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the traffic you get. The concern becomes, is it worth it?

After you reach people , then what? It really depends on what you would like to achieve. Are we driving people to your web site? Are we trying to get people to be fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Before starting your campaign, we are able to help you to determine what it is that you need to achieve.

Remember to let our website design company to serve you to maximize results. Great designs by our website design company can help and secure results!

Reaching Your Prospects on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have visited your web site in the past (retargeting);
• Individuals who are followers of your page;
• Potential customers that have similar interests (which include other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, income, career, job title, location, interests and more. These people end up part of an "audience" which may include any number of people. Facebook doesn't give us that list, but it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Required

The primary benefit Facebook offers is its ability to appear in front of prospects that are not actively trying to find what you offer. This does not necessarily mean they won't be interested. It simply means they are not actively performing a search when they view your advertisement. However, they probably were hoping to find something like what you provide quite recently.

The search engines like Google are restricted to the people in fact searching. A person may be considering legal counsel, but if they are not doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Getting to Regional Market Places

• Are you an attorney? Medical professional? Home services business? A restaurant or retailer?
• For any organization who conducts business regionally Facebook is an excellent technique to reach your target audience.
• We are able to target your prospects in numerous ways.
• Only need to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Tuesdays? We can do that.

The great thing about Facebook is the ability to target. You can run a small advertising campaign that functions in very big ways, simply by focusing on the right prospects, in the right region, with the right message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad view (spending money on advertisements to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a challenge with Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they are browsing since they have a true need. They have a tendency to convert from surfer to lead at a greater rate, because they have a current need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch someone's interest. They may or may not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our Suffolk pay per click advertising consultants, our local advertising agency in NY, SEO experts or remarketing companies
please contact our offices.

Whether Facebook is a "good deal" for your advertising budget really depends on the numbers.

Suppose Bing clicks are $14 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and how the marketplace responds to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our web design agency, our graphic design in Suffolk County or our marketing consulting services on Long Island call us today.

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign management is the critical component in making the most of your advertising and marketing dollars with all online advertising, but especially with Facebook.

Our lead gen on L.I. and services of our display ads consultants in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063