Facebook & Social Media Advertising In Tappan

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you access to people In Tappan, with the interests and geography you seek.

Obviously, everything comes at a cost. You must pay Facebook for the traffic you receive. The question becomes, will it be worth the money?

After you appear in front of people In Tappan, then what? It genuinely depends on what you want to accomplish. Are we sending visitors to your site? Are we trying to get people In Tappan to become fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Prior to launching your marketing campaign, we are able to help you to identify precisely what you really need to accomplish.

Remember to reach out to our website design agency In Tappan to aid you to maximize results. Effective designs by our website design agency help you and drive results!

Reaching Your Prospects In Tappan on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Targeting individuals who have visited your site previously (retargeting);
• People that are followers of your page;
• Potential customers who may have related passions (such as other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, income, profession, job title, area, hobbies and more. These individuals become part of an "audience" which can include many people. Facebook doesn't give us that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary benefit Facebook offers In Tappan is its ability to appear in front of prospects that are not proactively searching for what you offer. This does not mean they won't be interested. It simply means they aren't proactively conducting a search when they see your advertisement. However, they most likely were seeking something like what you offer quite recently.

The search engines are limited to individuals actually searching. A person may be interested in legal counsel, but if they aren't doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting to Local Markets

• Are you a lawyer? Medical professional? Home services company? A restaurant or store?
• For any business who conducts business regionally In Tappan Facebook is a superb method to appear in front of your target audience.
• We can focus on your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special offer on Tuesdays? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a very small marketing campaign that behaves in very big ways, by simply targeting the correct prospects, in the right geo, with the right message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad impression (paying for ads to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a challenge with Facebook. Rather, the user is in some other frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing because they have a genuine need. They tend to convert from web surfer to lead at a greater rate, simply because they have a need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook might capture a person's interest. They might or might not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our Suffolk PPC ad consultants, our local advertising professionals in Suffolk, search engine optimization ad agency in NY or remarketing campaign
please contact our offices.

Whether Facebook is really a "good deal" for your advertising spend truly depends upon the numbers.

Suppose Google clicks are $14 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your strategy, your offer, and the way the marketplace responds to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our New York website design gurus, our graphic design experts or our online marketing consulting services on Long Island contact us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an ad we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign operations is the essential component in making the most of your marketing and advertising spend with all online advertising, but particularly with Facebook.

Our lead gen service on L.I. and services of our display advertising ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063