Facebook & Social Media Advertising In Tarrytown

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Tarrytown, having the interests and geography you seek.

Of course, everything comes at a price. You must pay Facebook for the visitors you get. The concern becomes, can it be worth the money?

After you appear in front of people In Tarrytown, then what? It really depends on what you want to achieve. Are we pushing people to your site? Are we hoping to get people In Tarrytown to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Before launching your advertising campaign, we are able to help you to figure out precisely what you need to accomplish.

Remember to meet with our website design agency In Tarrytown to aid your business to achieve real results. Strong designs developed by our website design experts will help and drive results!

Reaching Your Prospects In Tarrytown on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Concentrating on those who have visited your web site previously (retargeting);
• Individuals that are enthusiasts of your page;
• Potential customers who have very similar interests (including other pages on Facebook);
• Potential customers who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, salary, career, job title, location, passions and even more. These individuals become part of an "audience" which can include any number of people. Facebook does not provide us with that list, but it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The primary benefit Facebook offers In Tarrytown is its capability to appear in front of prospects that are not proactively trying to find what you offer. This does not mean they won't have an interest. It simply means they aren't actively performing a search when they view your ad. However, they most likely were hoping to find something similar to what you offer very recently.

The search engines like Google are restricted to people in fact searching. A person may be considering legal counsel, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting to Regional Areas

• Are you an attorney? Medical professional? Home renovation business? A restaurant or store?
• For any organization who does business locally In Tarrytown Facebook is an excellent method to appear in front of your target audience.
• We can target your prospects in many ways.
• Only need to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Wednesday? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a very small advertising campaign that functions in huge ways, by just focusing on the correct prospects, in the right area, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad view (spending money on advertisements to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a challenge with Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing because they have a actual need. They have a tendency to convert from surfer to qualified prospect at a higher rate, simply because they have a need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture someone's interest. They might or might not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our pay per click ad company, our local ad agency on Long Island, SEO professionals or remarketing companies in Nassau County
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising budget genuinely will depend on the numbers.

Suppose search engine clicks are $12 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and how the marketplace responds to you. The "right answer" would be to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our web design agency, our graphic design companies or our marketing consulting services in Nassau call us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our superb advertising campaign operations is the essential component in making the most of your marketing and advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation on Long Island and services of our paid ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063