Facebook & Social Media Advertising In Tarrytown

If you are hoping to reach new prospects, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Tarrytown, with the interests and geography you seek.

Needless to say, everything comes at a price. You do need to pay Facebook for the traffic you receive. The concern becomes, is it worth the money?

When you connect with people In Tarrytown, then what? It genuinely depends on what you would like to achieve. Are we sending visitors to your web site? Are we hoping to get people In Tarrytown to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Before launching your advertising campaign, we can help you to identify what it is that you need to accomplish.

Remember to let our website design company In Tarrytown to aid you to achieve real results. Exceptional designs created by our website design experts can help and secure results!

Reaching Your Prospects In Tarrytown on Facebook

There are many ways to reach an "Audience" on Facebook:

• Concentrating on people who have visited your website previously (retargeting);
• Potential customers who are enthusiasts of your page;
• Potential customers that have related pursuits (which include other pages on Facebook);
• People who meet demographic considerations;
• People that are currently your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, salary, occupation, job title, location, hobbies and much more. These individuals end up part of an "audience" which may include many people. Facebook doesn't provide us with that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Necessary

The primary benefit Facebook offers In Tarrytown is its capability to appear in front of prospects that are not proactively looking for what you offer. This does not necessarily mean they will not be interested. It simply means they are not actively conducting a search when they view your ad. However, they most likely were looking for something similar to what you offer very recently.

The search engines like Google are restricted to the people actually searching. A person may be interested in legal counsel, but if they aren't doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Regional Areas

• Are you an attorney? Medical professional? Home services business? A restaurant or merchant?
• For any business who does business regionally In Tarrytown Facebook is a superb technique to reach your audience.
• We can concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Thursdays? We can do that.

The beauty of Facebook is the capacity to target. You can run a small advertising campaign that functions in huge ways, by merely concentrating on the right prospects, in the right region, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad view (spending money on advertisements to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a challenge with Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they are browsing because they have a actual need. They have a tendency to convert from surfer to lead at a greater rate, simply because they have a current need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook may catch a person's attention. They might or might not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our New York pay per click advertising company, our local advertising experts, search engine optimization professionals in Suffolk County or retargeting agencies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising budget genuinely depends upon the numbers.

Suppose Google mouse clicks are $14 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and how the marketplace responds to you. The "right answer" is to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our website design gurus, our graphic design companies or our marketing consulting services on LI contact us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our superb marketing campaign management is the critical component in making the most of your marketing spend with all online advertising, but particularly with Facebook.

Our lead gen company and services of our display ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063