Facebook & Social Media Advertising In Tarrytown

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising and marketing will give you access to people In Tarrytown, with the interests and geographic targeting you seek.

Of course, everything comes at a price. You do need to pay Facebook for the targeted traffic you receive. The question becomes, will it be worth the cost?

After you reach people In Tarrytown, then what? It really depends on what you want to achieve. Are we pushing visitors to your site? Are we looking to get people In Tarrytown to be fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your marketing campaign, we are able to help you to pinpoint what it is that you really need to accomplish.

Remember to allow our website design agency In Tarrytown to help your business to achieve real results. Powerful designs from our website design experts can help and achieve results!

Reaching Your Prospects In Tarrytown on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your web site in the past (retargeting);
• People that are fans of your page;
• Prospects who may have very similar pursuits (including other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, income, career, job title, location, interests and much more. These individuals become part of an "audience" which may include many people. Facebook doesn't give us that list, however it will show our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary benefit Facebook offers In Tarrytown is its capability to get to prospects who are not proactively looking for what you offer. This doesn't mean they will not be interested. It simply means they aren't actively conducting a search when they see your advertisement. However, they most likely were looking for something like what you provide very recently.

The search engines like Google are restricted to individuals in fact searching. A prospect may be considering legal counsel, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Local Niches

• Are you a lawyer? Doctor? Home services business? A restaurant or store?
• For any business who conducts business regionally In Tarrytown Facebook is a superb technique to reach your audience.
• We can concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Mondays? We can do that.

The attractiveness of Facebook is the ability to target. You can run a small advertising campaign that functions in huge ways, simply by targeting the right prospects, in the right geo, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per impression (spending money on advertisements to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a downside to Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they're searching since they have a genuine need. They tend to convert from surfer to qualified prospect at a greater rate, simply because they have a current need that they must satisfy (finding legal help).

In contrast, an ad on Facebook might catch someone's focus. They may or may not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our pay per click ad company, our local ad agency, SEO ad agency or retargeting campaign in New York
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising spend genuinely depends on the numbers.

Suppose search engine mouse clicks are $14 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and how the market reacts to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our web site design consultants, our graphic design or our advertising consulting services on Long Island call us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an ad we test pictures, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb advertising campaign operations is the essential component in making the most of your advertising and marketing spend with all online marketing, but especially with Facebook.

Our lead gen company and services of our display advertising ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063