Facebook & Social Media Advertising In Tarrytown

If you are trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In Tarrytown, with the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the visitors you get. The question becomes, can it be worth the money?

When you connect with people In Tarrytown, then what? It really depends on what you would like to achieve. Are we driving visitors to your website? Are we hoping to get people In Tarrytown to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your marketing campaign, we can help you to identify what it is that you need to achieve.

Remember to meet with our website design company In Tarrytown to serve your business to succeed. Professional designs developed by our website design experts drive success and drive results!

Reaching Your Prospects In Tarrytown on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your website before (retargeting);
• People who are fans of your page;
• People who have very similar passions (such as other pages on Facebook);
• People who meet demographic considerations;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, occupation, job title, area, pursuits and more. These individuals become part of an "audience" which can consist of many individuals. Facebook does not provide us with that list, but it will display our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary advantage Facebook offers In Tarrytown is its capability to reach prospects who are not actively trying to find what you offer. This does not mean they will not have an interest. It simply means they aren't proactively conducting a search when they see your advertisement. However, they probably were hoping to find something like what you provide very recently.

The search engines like Google are limited to people actually searching. A person may be interested in an attorney, but if they are not performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Reaching Local Areas

• Are you an attorney? Physician? Home repair business? A restaurant or store?
• For any organization who does business regionally In Tarrytown Facebook is a superb method to reach your target audience.
• We are able to target your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Wednesday? We can do that.

The beauty of Facebook is the capacity to target. You can operate a very small advertising campaign that behaves in very big ways, by just focusing on the correct prospects, in the right market, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad view (paying for ads to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a disadvantage in Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching since they have a real need. They have a tendency to convert from surfer to prospect at a higher rate, because they have a need that they must fulfill (finding legal help).

In contrast, an ad on Facebook might catch someone's attention. They may or may not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our NY PPC advertising agency, our local ad agency in NY, SEO ad agency in Suffolk County or remarketing agency in Nassau County
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising budget truly will depend on the numbers.

Suppose search engine clicks are $12 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and how the marketplace reacts to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our website design agency, our graphic design companies in Suffolk or our marketing consulting services in Suffolk County contact us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an advertisement we test graphics, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign management is the essential component in making the most of your advertising and marketing spend with all online advertising, but especially with Facebook.

Our lead gen company and services of our display advertising ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063