Facebook & Social Media Advertising In Terryville

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing will provide you with access to people In Terryville, having the interests and geo targeting you want.

Obviously, everything comes at a cost. You need to pay Facebook for the visitors you receive. The question becomes, can it be worth the money?

When you appear in front of people In Terryville, then what? It truly depends on what you would like to achieve. Are we driving visitors to your web site? Are we looking to get people In Terryville to become fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Prior to starting your advertising campaign, we can help you to pinpoint precisely what you need to accomplish.

Remember to engage our website design experts In Terryville to help your business to maximize results. Great designs designed by our website design company drive success and secure results!

Reaching Your Prospects In Terryville on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Focusing on people who have been to your site in the past (retargeting);
• Prospects that are fans of your page;
• People who may have related interests (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, salary, career, job title, area, pursuits and much more. These individuals become part of an "audience" which may include any number of people. Facebook doesn't provide us with that list, but it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The main benefit Facebook offers In Terryville is its capability to reach prospects that are not proactively looking for what you offer. This does not necessarily mean they won't have an interest. It simply means they aren't actively conducting a search when they see your advertisement. However, they most likely were seeking something similar to what you provide quite recently.

The search engines are restricted to individuals actually searching. A prospect may be considering an attorney, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Getting into Regional Market Places

• Are you a lawyer? Health care provider? Home renovation company? A restaurant or retailer?
• For any organization who does business regionally In Terryville Facebook is a great way to reach your audience.
• We are able to target your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Wednesday? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a very small advertising campaign that functions in very big ways, by simply focusing on the correct prospects, in the right region, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per impression (spending money on advertisements to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a challenge with Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they're searching since they have a real need. They tend to convert from surfer to lead at a higher rate, because they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might catch someone's attention. They may or may not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our Long Island pay per click advertising agency, our local advertising agency on LI, SEO ad agency in Nassau or retargeting agency in Nassau
please contact our offices.

Whether Facebook is a "great deal" for your advertising spend really will depend on the numbers.

Suppose Google mouse clicks are $14 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your campaign, your offer, and how the market responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau web site design agency, our graphic design services or our advertising consulting services call us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our outstanding advertising campaign management is the critical component in making the most of your advertising and marketing dollars with all online marketing, but particularly with Facebook.

Our lead generation in NY and services of our paid ads professionals in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063