Facebook & Social Media Advertising In Terryville

If you are trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media marketing will provide you with access to people In Terryville, with the interests and geography you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the visitors you get. The question becomes, is it worth it?

After you appear in front of people In Terryville, then what? It truly depends on what you would like to accomplish. Are we pushing visitors to your website? Are we trying to get people In Terryville to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Before starting your marketing campaign, we are able to help you to pinpoint precisely what you really need to achieve.

Remember to call our website design agency In Terryville to work with you to succeed. Exceptional designs from our website design experts help you and achieve results!

Reaching Your Prospects In Terryville on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your site before (retargeting);
• Individuals who are followers of your page;
• People who have similar pursuits (including other pages on Facebook);
• Individuals who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, income, profession, job title, area, interests and even more. These people become part of an "audience" which may consist of any number of people. Facebook does not give us that list, but it will display our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main advantage Facebook offers In Terryville is its ability to reach prospects that are not proactively trying to find what you offer. This does not necessarily mean they will not have an interest. It just means they aren't actively conducting a search when they see your advertisement. However, they most likely were hoping to find something similar to what you provide quite recently.

The search engines like Google are limited to individuals in fact searching. A person may be considering legal counsel, but if they aren't doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Getting to Local Market Places

• Are you a lawyer? Physician? Home services business? A restaurant or store?
• For any organization who does business regionally In Terryville Facebook is an excellent way to reach your audience.
• We can concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Tuesdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a small marketing campaign that behaves in huge ways, by merely focusing on the correct prospects, in the right geo, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (paying for ads to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a disadvantage in Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they are browsing since they have a real need. They tend to convert from surfer to lead at a greater rate, because they have a current need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch someone's interest. They might or might not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our Suffolk County pay per click ad company, our local ad agency in Suffolk, SEO advertising agency in New York or retargeting campaign in New York
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing budget really will depend on the numbers.

Suppose Google clicks are $14 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and how the marketplace responds to you. The "right answer" is to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our website design agency, our graphic design companies in NY or our advertising consulting services call us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an advertisement we test pictures, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our exceptional marketing campaign management is the crucial component in making the most of your marketing spend with all online advertising, but especially with Facebook.

Our lead generation company and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063