Facebook & Social Media Advertising In Thiells

If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Thiells, having the interests and geography you seek.

Of course, everything comes at a price. You need to pay Facebook for the visitors you receive. The question becomes, can it be worth the cost?

Once you appear in front of people In Thiells, then what? It really depends on what you would like to achieve. Are we driving people to your website? Are we hoping to get people In Thiells to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Before starting your marketing campaign, we are able to help you to determine precisely what you need to achieve.

Remember to call our website design company In Thiells to work with you to maximize results. Great designs developed by our website design company will help and drive results!

Reaching Your Prospects In Thiells on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your website before (retargeting);
• People who are enthusiasts of your page;
• Prospects who have related pursuits (including other pages on Facebook);
• Prospects who meet demographic considerations;
• People that are already your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, salary, career, job title, area, interests and more. These people become part of an "audience" which may include many individuals. Facebook doesn't provide us with that list, however it will present our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary advantage Facebook offers In Thiells is its ability to reach prospects who are not proactively searching for what you offer. This does not mean they won't be interested. It simply means they aren't proactively performing a search when they view your ad. However, they probably were seeking something such as what you offer quite recently.

The search engines are limited to the people actually searching. A prospect may be in the market for a lawyer, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Regional Niches

• Are you an attorney? Medical professional? Home renovation business? A restaurant or merchant?
• For any company who does business locally In Thiells Facebook is a superb technique to appear in front of your target audience.
• We can focus on your prospects in numerous ways.
• Only need to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special on Tuesdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a small advertising campaign that functions in huge ways, by just focusing on the right prospects, in the right region, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad view (paying for advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a challenge with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they're browsing because they have a genuine need. They tend to convert from surfer to qualified prospect at a greater rate, because they have a current need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook might capture a person's focus. They may or may not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our pay per click advertising agency, our local advertising company on Long Island, SEO advertising agency on Long Island or retargeting campaign in New York
please contact our offices.

Whether Facebook is really a "good deal" for your advertising dollars really will depend on the numbers.

Suppose search engine mouse clicks are $12 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your strategy, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our web site design agency, our graphic design in New York or our marketing consulting services in Suffolk County call us today.

Facebook Promotions Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an ad we test images, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign management is the crucial component in making the most of your marketing and advertising spend with all online marketing, but especially with Facebook.

Our lead generation in Suffolk County and services of our display advertising ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063