Facebook & Social Media Advertising In Thiells

If you're trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will give you the means to access people In Thiells, possessing the interests and geography you seek.

Obviously, everything comes at a price. You need to pay Facebook for the targeted traffic you get. The question becomes, can it be worth it?

Once you appear in front of people In Thiells, then what? It truly depends on what you want to accomplish. Are we pushing visitors to your website? Are we trying to get people In Thiells to be fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Prior to starting your advertising campaign, we can help you to figure out what it is that you need to achieve.

Remember to talk to our website design experts In Thiells to help your business to maximize results. Great designs from our website design agency drive success and achieve results!

Reaching Your Prospects In Thiells on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Focusing on people who have been to your site in the past (retargeting);
• People who are enthusiasts of your page;
• Potential customers who may have related interests (including other pages on Facebook);
• Prospects who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, career, job title, area, hobbies and more. These individuals become part of an "audience" which can consist of many individuals. Facebook does not provide us with that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The main benefit Facebook offers In Thiells is its capability to appear in front of prospects who are not proactively trying to find what you offer. This doesn't mean they will not be interested. It simply means they are not actively performing a search when they view your advertisement. However, they most likely were looking for something similar to what you offer quite recently.

The search engines are limited to individuals in fact searching. A prospect may be interested in an attorney, but if they aren't doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Regional Markets

• Are you an attorney? Doctor? Home renovation company? A restaurant or merchant?
• For any company who conducts business regionally In Thiells Facebook is an excellent method to reach your target audience.
• We can focus on your prospects in several ways.
• Only wish to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special offer on Wednesday? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a small advertising campaign that functions in huge ways, simply by concentrating on the correct prospects, in the right location, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per impression (spending money on ads to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a challenge with Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching because they have a true need. They tend to convert from surfer to qualified prospect at a higher rate, simply because they have a need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may catch a person's interest. They may or may not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our Suffolk County PPC ad agency, our local advertising agency, search engine optimization ad agency in Nassau County or remarketing agencies in Suffolk
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising budget genuinely depends on the numbers.

Suppose Bing clicks are $10 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and exactly how the market reacts to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau web site design professionals, our graphic design or our marketing consulting services call us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an advertisement we test images, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our great advertising campaign operations is the critical component in making the most of your advertising and marketing dollars with all online advertising, but especially with Facebook.

Our lead gen company on Long Island and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063