Facebook & Social Media Advertising In Thomaston

If you are hoping to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing will provide you with access to people In Thomaston, with the interests and geography you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the targeted visitors you get. The question becomes, will it be worth the cost?

After you connect with people In Thomaston, then what? It truly depends on what you would like to accomplish. Are we pushing people to your website? Are we looking to get people In Thomaston to be fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Before starting your campaign, we can help you to figure out what it is that you need to accomplish.

Remember to talk to our website design company In Thomaston to aid your business to achieve results. Excellent designs by our website design agency will help and secure results!

Reaching Your Prospects In Thomaston on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Focusing on those who have been to your website in the past (retargeting);
• Prospects who are fans of your page;
• People who may have very similar interests (including other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, income, career, job title, location, hobbies and much more. These individuals become part of an "audience" which may include any number of people. Facebook does not give us that list, however it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary benefit Facebook offers In Thomaston is its capacity to get to prospects who are not proactively searching for what you offer. This does not necessarily mean they won't have an interest. It just means they are not proactively conducting a search when they view your ad. However, they probably were hoping to find something similar to what you offer very recently.

The search engines are restricted to individuals actually searching. A prospect may be considering an attorney, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Getting to Regional Niches

• Are you an attorney? Health care provider? Home repair company? A restaurant or merchant?
• For any company who does business locally In Thomaston Facebook is a great technique to reach your target audience.
• We are able to target your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special on Tuesdays? We can do that.

The beauty of Facebook is the capacity to target. You can run a very small marketing campaign that functions in huge ways, simply by focusing on the correct prospects, in the right geo, with the right message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad impression (paying for ads to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a downside to Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they are searching since they have a real need. They have a tendency to convert from web surfer to prospect at a higher rate, since they have a current need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook may capture a person's interest. They may or may not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our PPC advertising consultants, our local ad professionals, SEO advertising agency in New York or remarketing companies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising budget really will depend on the numbers.

Suppose Google mouse clicks are $11 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and exactly how the marketplace responds to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our website design experts, our graphic design experts or our advertising consulting services in NY contact us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our outstanding campaign operations is the essential component in making the most of your advertising dollars with all internet marketing, but especially with Facebook.

Our lead generation and services of our display ads ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063