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Facebook & Social Media Advertising In Thomaston

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Thomaston

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will give you access to people In Thomaston, with the interests and geo targeting you seek.

Of course, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The concern becomes, will it be worth it?

When you appear in front of people In Thomaston, then what? It truly depends on what you want to achieve. Are we pushing people to your site? Are we trying to get people In Thomaston to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your advertising campaign, we can help you to figure out what it is that you really need to achieve.

Remember to talk to our website design company In Thomaston to help your business to achieve results. Strong designs designed by our website design agency drive success and drive results!

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target your audience In Thomaston with Facebook

Reaching Your Prospects In Thomaston on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

  • Focusing on those who have visited your website before (retargeting);
  • Potential customers that are enthusiasts of your page;
  • Prospects who have related passions (such as other pages on Facebook);
  • Prospects who meet demographic factors;
  • People who are already your customers;
  • and the list goes on...

With Facebook, we're able to target people - by gender, age, income, occupation, job title, location, passions and even more. These individuals become part of an "audience" which may include many people. Facebook does not give us that list, however it will show our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The main benefit Facebook offers In Thomaston is its capability to reach prospects that are not actively searching for what you offer. This does not necessarily mean they will not be interested. It simply means they aren't proactively conducting a search when they see your ad. However, they probably were looking for something similar to what you offer very recently.

The search engines are restricted to individuals in fact searching. A prospect may be interested in an attorney, but if they aren't doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Regional Markets

  • Are you an attorney? Health care provider? Home services business? A restaurant or store?
  • For any company who does business regionally In Thomaston Facebook is a great way to appear in front of your target audience.
  • We can focus on your prospects in many ways.
  • Only want to reach women 35-65 in a couple of zip codes? No problem!
  • Want to have a special on Thursdays? We can do that.

The great thing about Facebook is the capacity to target. You can run a very small advertising campaign that functions in huge ways, simply by targeting the correct prospects, in the right area, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per impression (spending money on advertisements to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a disadvantage in Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing because they have a genuine need. They have a tendency to convert from web surfer to lead at a greater rate, because they have a current need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch someone's attention. They might or might not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our pay per click advertising agency, our local ad company, SEO advertising agency on Long Island or remarketing campaign on Long Island
please contact our offices.

So is Facebook a Good Deal?

Whether Facebook is really a "great deal" for your advertising and marketing dollars truly depends upon the numbers.

Suppose Google clicks are $11 and Facebook clicks are $1. Which is superior? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our LI website design agency, our graphic design or our advertising consulting services contact us today.

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social media marketing with facebook In Thomaston

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an advertisement we test graphics, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our exceptional campaign operations is the crucial component in making the most of your marketing spend with all internet marketing, but especially with Facebook.

Our lead generation service in Suffolk County and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063