Facebook & Social Media Advertising In Thomaston

If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing will give you access to people In Thomaston, with the interests and geography you seek.

Of course, everything comes at a cost. You need to pay Facebook for the traffic you get. The question becomes, is it worth the money?

Once you reach people In Thomaston, then what? It genuinely depends on what you would like to accomplish. Are we pushing visitors to your site? Are we looking to get people In Thomaston to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Before starting your advertising campaign, we can help you to determine precisely what you really need to achieve.

Remember to engage our website design agency In Thomaston to serve your business to maximize results. Professional designs by our website design experts help your business and achieve results!

Reaching Your Prospects In Thomaston on Facebook

There are many ways to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your web site in the past (retargeting);
• Prospects that are fans of your page;
• People who have related passions (such as other pages on Facebook);
• Potential customers who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, salary, occupation, job title, location, passions and more. These individuals become part of an "audience" which can consist of any number of people. Facebook does not provide us with that list, but it will present our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary advantage Facebook offers In Thomaston is its capability to reach prospects who are not proactively trying to find what you offer. This doesn't mean they won't be interested. It simply means they aren't proactively performing a search when they view your ad. However, they probably were hoping to find something similar to what you offer quite recently.

The search engines are limited to people actually searching. A prospect may be interested in an attorney, but if they aren't doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Local Markets

• Are you an attorney? Medical professional? Home renovation business? A restaurant or retailer?
• For any business who does business locally In Thomaston Facebook is an excellent method to reach your audience.
• We have the ability to focus on your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Mondays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a small marketing campaign that behaves in huge ways, by simply focusing on the correct prospects, in the right location, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad impression (paying for ads to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a problem with Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they're searching because they have a real need. They tend to convert from surfer to lead at a higher rate, since they have a need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture a person's interest. They might or might not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our Nassau pay per click advertising agency, our local ad agency, SEO ad agency or remarketing companies
please contact our offices.

Whether Facebook is a "good deal" for your advertising budget really depends on the numbers.

Suppose search engine clicks are $10 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our website design professionals, our graphic design or our marketing consulting services contact us today.

Facebook Strategies Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an ad we test images, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign operations is the essential component in making the most of your advertising and marketing dollars with all internet marketing, but particularly with Facebook.

Our lead gen service and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063