Facebook & Social Media Advertising In Thomaston

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Thomaston, with the interests and geo targeting you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted traffic you receive. The question becomes, will it be worth the cost?

When you connect with people In Thomaston, then what? It really depends on what you want to accomplish. Are we sending visitors to your site? Are we trying to get people In Thomaston to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Before starting your advertising campaign, we can help you to figure out what it is that you need to accomplish.

Remember to talk to our website design company In Thomaston to help you to achieve real results. Effective designs developed by our website design agency help you and secure results!

Reaching Your Prospects In Thomaston on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Focusing on people who have been to your site in the past (retargeting);
• Potential customers who are fans of your page;
• People who may have similar passions (which include other pages on Facebook);
• People who meet demographic factors;
• People that are already your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, income, career, job title, area, interests and even more. These individuals become part of an "audience" which may consist of any number of people. Facebook does not give us that list, but it will show our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main benefit Facebook offers In Thomaston is its capacity to appear in front of prospects that are not proactively searching for what you offer. This doesn't mean they won't be interested. It just means they are not actively conducting a search when they view your advertisement. However, they most likely were looking for something like what you provide very recently.

The search engines are limited to individuals in fact searching. A prospect may be considering a lawyer, but if they aren't doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Areas

• Are you an attorney? Doctor? Home renovation company? A restaurant or retailer?
• For any organization who does business locally In Thomaston Facebook is a superb way to appear in front of your target audience.
• We can target your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Wednesday? We can do that.

The beauty of Facebook is the ability to target. You can run a very small advertising campaign that functions in huge ways, by merely concentrating on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per impression (spending money on ads to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a problem with Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they are browsing since they have a actual need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, since they have a need that they must satisfy (finding legal help).

In contrast, an ad on Facebook may catch someone's interest. They might or might not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our New York pay per click ad company, our local advertising agency, SEO consultants or remarketing agencies in Suffolk County
please contact our offices.

Whether Facebook is really a "good deal" for your marketing dollars genuinely depends upon the numbers.

Suppose search engine clicks are $14 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and the way the market reacts to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our LI web site design agency, our graphic design in NY or our advertising consulting services in Suffolk County call us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign management is the essential component in making the most of your advertising spend with all online advertising, but especially with Facebook.

Our lead generation service and services of our paid ads advertising agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063