Facebook & Social Media Advertising In Thornwood

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing will give you access to people In Thornwood, having the interests and geography you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth the money?

After you appear in front of people In Thornwood, then what? It genuinely depends on what you would like to accomplish. Are we driving visitors to your website? Are we looking to get people In Thornwood to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before launching your marketing campaign, we can help you to determine what it is that you really need to accomplish.

Remember to engage our website design company In Thornwood to work with your business to achieve real results. Excellent designs from our website design company will help and secure results!

Reaching Your Prospects In Thornwood on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Targeting people who have visited your web site before (retargeting);
• Potential customers who are fans of your page;
• People that have similar passions (such as other pages on Facebook);
• People who meet demographic criteria;
• People that are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, salary, career, job title, area, interests and more. These people become part of an "audience" which can consist of any number of individuals. Facebook doesn't give us that list, however it will present our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Required

The main advantage Facebook offers In Thornwood is its capability to get to prospects that are not proactively trying to find what you offer. This doesn't mean they won't have an interest. It simply means they are not proactively conducting a search when they view your advertisement. However, they probably were looking for something similar to what you offer very recently.

The search engines are limited to the people in fact searching. A person may be considering a lawyer, but if they aren't doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Local Niches

• Are you an attorney? Physician? Home renovation business? A restaurant or merchant?
• For any organization who does business regionally In Thornwood Facebook is a superb method to appear in front of your audience.
• We have the ability to focus on your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Wednesday? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a very small campaign that behaves in very big ways, by simply focusing on the correct prospects, in the right market, with the right message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a downside to Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching since they have a actual need. They have a tendency to convert from surfer to prospect at a greater rate, because they have a need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook might catch someone's focus. They may or may not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our Long Island pay per click ad consultants, our local advertising agency, SEO ad agency or remarketing agency in Suffolk
please contact our offices.

Whether Facebook is a "great deal" for your marketing dollars really depends on the numbers.

Suppose Google mouse clicks are $14 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and the way the market reacts to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our web design experts, our graphic design companies or our marketing consulting services call us today.

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an ad we test graphics, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our great advertising campaign operations is the crucial component in making the most of your marketing dollars with all internet advertising, but particularly with Facebook.

Our lead gen service and services of our paid media professionals in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063