Facebook & Social Media Advertising In Thornwood

If you are hoping to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing will provide you with the means to access people In Thornwood, having the interests and geo targeting you want.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The concern becomes, can it be worth it?

When you reach people In Thornwood, then what? It truly depends on what you would like to achieve. Are we driving visitors to your website? Are we trying to get people In Thornwood to be fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Before launching your advertising campaign, we are able to help you to determine what it is that you need to accomplish.

Remember to meet with our website design agency In Thornwood to serve your business to maximize results. Powerful designs implemented by our website design experts help your business and achieve results!

Reaching Your Prospects In Thornwood on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Concentrating on people who have been to your web site before (retargeting);
• Potential customers who are enthusiasts of your page;
• Prospects that have related passions (including other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, salary, occupation, job title, area, pursuits and more. These individuals end up part of an "audience" which may include any number of people. Facebook doesn't give us that list, but it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The main benefit Facebook offers In Thornwood is its capacity to reach prospects who are not actively looking for what you offer. This doesn't mean they won't be interested. It simply means they are not proactively conducting a search when they view your advertisement. However, they probably were hoping to find something such as what you provide very recently.

The search engines like Google are limited to the people actually searching. A prospect may be in the market for a lawyer, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Getting into Regional Areas

• Are you a lawyer? Medical professional? Home repair business? A restaurant or store?
• For any business who conducts business locally In Thornwood Facebook is an excellent way to appear in front of your target audience.
• We are able to concentrate on your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Mondays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a very small marketing campaign that functions in huge ways, simply by targeting the right prospects, in the right area, with the right message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per impression (paying for ads to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a downside to Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they are browsing because they have a genuine need. They have a tendency to convert from surfer to lead at a higher rate, since they have a current need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch someone's interest. They may or may not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our LI pay per click advertising agency, our local advertising experts in Nassau County, search engine optimization advertising agency or remarketing campaign on LI
please contact our offices.

Whether Facebook is really a "great deal" for your marketing spend genuinely will depend on the numbers.

Suppose Bing clicks are $11 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our web site design consultants, our graphic design services in New York or our advertising consulting services on LI contact us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our outstanding marketing campaign operations is the essential component in making the most of your marketing spend with all online marketing, but especially with Facebook.

Our lead generation service in NY and services of our display advertising ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063