Facebook & Social Media Advertising In Tuckahoe

If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising will give you the means to access people In Tuckahoe, possessing the interests and geo targeting you want.

Obviously, everything comes at a price. You must pay Facebook for the traffic you receive. The question becomes, will it be worth the cost?

When you appear in front of people In Tuckahoe, then what? It truly depends on what you want to achieve. Are we sending visitors to your web site? Are we trying to get people In Tuckahoe to become fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Prior to starting your advertising campaign, we can help you to determine what it is that you really need to accomplish.

Remember to speak with our website design experts In Tuckahoe to serve you to achieve real results. Great designs developed by our website design company help you and secure results!

Reaching Your Prospects In Tuckahoe on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Focusing on people who have visited your site before (retargeting);
• Prospects that are followers of your page;
• Prospects that have very similar passions (including other pages on Facebook);
• Potential customers who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, salary, career, job title, area, pursuits and much more. These individuals become part of an "audience" which may include any number of people. Facebook does not provide us with that list, however it will present our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary advantage Facebook offers In Tuckahoe is its capacity to reach prospects that are not proactively trying to find what you offer. This does not mean they won't be interested. It simply means they aren't proactively conducting a search when they see your ad. However, they most likely were hoping to find something like what you provide quite recently.

The search engines like Google are restricted to the people actually searching. A prospect may be in the market for legal counsel, but if they aren't performing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Regional Niches

• Are you an attorney? Health care provider? Home services business? A restaurant or store?
• For any organization who conducts business regionally In Tuckahoe Facebook is an excellent technique to appear in front of your target audience.
• We are able to target your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Thursdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a small advertising campaign that behaves in very big ways, simply by focusing on the right prospects, in the right geography, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (spending money on ads to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching because they have a actual need. They tend to convert from surfer to qualified prospect at a greater rate, since they have a current need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch someone's focus. They might or might not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our Suffolk PPC advertising consultants, our local advertising agency, SEO advertising agency in Suffolk County or remarketing agency
please contact our offices.

Whether Facebook is really a "great deal" for your advertising budget genuinely depends upon the numbers.

Suppose Google mouse clicks are $11 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our website design company, our graphic design companies on Long Island or our marketing consulting services in Nassau contact us today.

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an advertisement we test graphics, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign management is the critical component in making the most of your marketing and advertising dollars with all internet advertising, but especially with Facebook.

Our lead gen on Long Island and services of our paid media consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063