Facebook & Social Media Advertising In Tuckahoe

If you are hoping to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Tuckahoe, with the interests and geo targeting you want.

Of course, everything comes at a cost. You must pay Facebook for the traffic you receive. The concern becomes, will it be worth it?

When you reach people In Tuckahoe, then what? It genuinely depends on what you would like to achieve. Are we sending visitors to your web site? Are we hoping to get people In Tuckahoe to be fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Before launching your campaign, we are able to help you to figure out what it is that you really need to accomplish.

Remember to allow our website design agency In Tuckahoe to serve you to achieve results. Powerful designs designed by our website design experts will help and achieve results!

Reaching Your Prospects In Tuckahoe on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have been to your site before (retargeting);
• Prospects who are enthusiasts of your page;
• Prospects that have very similar interests (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, income, profession, job title, location, interests and even more. These individuals end up part of an "audience" which can consist of many people. Facebook does not provide us with that list, however it will show our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main advantage Facebook offers In Tuckahoe is its capacity to reach prospects who are not proactively trying to find what you offer. This does not mean they won't be interested. It simply means they are not actively performing a search when they see your ad. However, they probably were seeking something similar to what you provide very recently.

The search engines are restricted to people actually searching. A prospect may be in the market for an attorney, but if they are not doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Reaching Local Niches

• Are you an attorney? Medical professional? Home renovation business? A restaurant or merchant?
• For any business who conducts business locally In Tuckahoe Facebook is an excellent technique to reach your target audience.
• We are able to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Mondays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a small advertising campaign that behaves in very big ways, by just targeting the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per impression (spending money on ads to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a challenge with Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they are browsing since they have a real need. They tend to convert from web surfer to qualified prospect at a greater rate, since they have a current need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture a person's attention. They might or might not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our pay per click advertising consultants, our local ad agency on LI, SEO ad agency in Suffolk or remarketing companies in Suffolk County
please contact our offices.

Whether Facebook is really a "good deal" for your advertising dollars genuinely will depend on the numbers.

Suppose search engine clicks are $10 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and exactly how the market reacts to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our LI website design gurus, our graphic design experts in Nassau County or our advertising consulting services in NY call us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign management is the crucial component in making the most of your marketing spend with all internet marketing, but especially with Facebook.

Our lead generation and services of our display ads company in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063