Facebook & Social Media Advertising In Tuckahoe

If you are trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will provide you with access to people In Tuckahoe, having the interests and geographic targeting you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The concern becomes, will it be worth the money?

When you connect with people In Tuckahoe, then what? It really depends on what you want to accomplish. Are we sending visitors to your web site? Are we trying to get people In Tuckahoe to become fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Prior to launching your advertising campaign, we are able to help you to pinpoint what it is that you really need to achieve.

Remember to allow our website design company In Tuckahoe to help you to succeed. Powerful designs from our website design company help your business and drive results!

Reaching Your Prospects In Tuckahoe on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your web site previously (retargeting);
• Potential customers who are followers of your page;
• Individuals who may have similar pursuits (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, salary, profession, job title, location, passions and more. These people become part of an "audience" which can consist of any number of people. Facebook doesn't give us that list, but it will show our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main advantage Facebook offers In Tuckahoe is its capacity to reach prospects who are not proactively searching for what you offer. This doesn't mean they won't have an interest. It just means they are not proactively performing a search when they view your advertisement. However, they most likely were hoping to find something similar to what you provide very recently.

The search engines like Google are limited to the people in fact searching. A prospect may be considering legal counsel, but if they are not doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Getting to Regional Market Places

• Are you a lawyer? Physician? Home repair company? A restaurant or retailer?
• For any company who does business regionally In Tuckahoe Facebook is a great technique to appear in front of your audience.
• We are able to concentrate on your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Thursdays? We are able to do that.

The appeal of Facebook is the ability to target. You can run a small campaign that behaves in very big ways, simply by focusing on the right prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per impression (spending money on advertisements to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a challenge with Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are searching since they have a real need. They tend to convert from surfer to lead at a higher rate, since they have a need that they must satisfy (finding legal help).

In comparison, an ad on Facebook may catch a person's attention. They might or might not be actively searching for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our LI PPC ad agency, our local ad agency in Suffolk, SEO company or retargeting agencies in New York
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising budget really will depend on the numbers.

Suppose Google mouse clicks are $11 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and exactly how the marketplace responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Nassau web site design company, our graphic design companies or our marketing consulting services contact us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our superb marketing campaign operations is the crucial component in making the most of your marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation in Suffolk and services of our paid ads ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063