Facebook & Social Media Advertising In Uniondale

If you are trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will give you the means to access people In Uniondale, possessing the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You must pay Facebook for the targeted visitors you get. The question becomes, can it be worth the cost?

Once you connect with people In Uniondale, then what? It genuinely depends on what you would like to accomplish. Are we sending visitors to your site? Are we looking to get people In Uniondale to become fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Before launching your campaign, we can help you to figure out what it is that you really need to accomplish.

Remember to reach out to our website design experts In Uniondale to work with you to succeed. Great designs developed by our website design company can help and secure results!

Reaching Your Prospects In Uniondale on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your web site previously (retargeting);
• Potential customers who are fans of your page;
• Prospects who have related interests (which include other pages on Facebook);
• People who meet demographic considerations;
• People that are already your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, salary, career, job title, location, passions and even more. These individuals end up part of an "audience" which can include many people. Facebook doesn't provide us with that list, but it will show our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main benefit Facebook offers In Uniondale is its capacity to reach prospects who are not proactively searching for what you offer. This does not mean they will not be interested. It simply means they are not actively conducting a search when they see your advertisement. However, they most likely were looking for something such as what you offer quite recently.

The search engines like Google are restricted to the people actually searching. A prospect may be considering legal counsel, but if they are not performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Local Market Places

• Are you a lawyer? Physician? Home services company? A restaurant or merchant?
• For any business who does business regionally In Uniondale Facebook is a superb method to appear in front of your target audience.
• We have the ability to focus on your prospects in several ways.
• Only wish to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special on Thursdays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a small campaign that functions in huge ways, by simply concentrating on the correct prospects, in the right area, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (spending money on ads to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a disadvantage in Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing since they have a real need. They tend to convert from surfer to lead at a higher rate, because they have a need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture a person's attention. They may or may not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our LI PPC ad company, our local advertising consultants in Nassau, SEO company or remarketing agencies on LI
please contact our offices.

Whether Facebook is a "great deal" for your marketing budget genuinely depends upon the numbers.

Suppose Bing mouse clicks are $14 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and how the market responds to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Nassau County web design company, our graphic design companies in Nassau or our marketing consulting services in NY call us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our exceptional marketing campaign management is the critical component in making the most of your advertising dollars with all online advertising, but particularly with Facebook.

Our lead gen in NY and services of our display advertising ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063