Facebook & Social Media Advertising In Uniondale

If you're trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will give you the means to access people In Uniondale, with the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The concern becomes, is it worth the cost?

After you connect with people In Uniondale, then what? It really depends on what you would like to accomplish. Are we sending people to your web site? Are we trying to get people In Uniondale to become fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your campaign, we can help you to pinpoint precisely what you really need to accomplish.

Remember to reach out to our website design company In Uniondale to help you to achieve results. Exceptional designs developed by our website design company can help and achieve results!

Reaching Your Prospects In Uniondale on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your site in the past (retargeting);
• Prospects that are fans of your page;
• Individuals who may have very similar passions (including other pages on Facebook);
• Potential customers who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, profession, job title, area, passions and much more. These individuals end up part of an "audience" which may include any number of individuals. Facebook doesn't give us that list, but it will show our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The main benefit Facebook offers In Uniondale is its capability to reach prospects who are not actively trying to find what you offer. This does not mean they will not have an interest. It simply means they aren't actively performing a search when they see your ad. However, they most likely were looking for something similar to what you provide quite recently.

The search engines are restricted to the people in fact searching. A prospect may be considering legal counsel, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Getting to Local Markets

• Are you a lawyer? Medical professional? Home services business? A restaurant or retailer?
• For any company who conducts business regionally In Uniondale Facebook is a great method to reach your audience.
• We can target your prospects in many ways.
• Only want to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Thursdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a small advertising campaign that behaves in very big ways, by simply targeting the right prospects, in the right region, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per impression (paying for ads to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a problem with Facebook. Rather, the user is in some other frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching because they have a actual need. They tend to convert from surfer to prospect at a greater rate, simply because they have a need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may catch someone's focus. They may or may not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our Suffolk County PPC advertising consultants, our local ad agency, SEO ad agency or remarketing campaign on LI
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising spend genuinely depends upon the numbers.

Suppose Bing mouse clicks are $14 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your strategy, your offer, and the way the market reacts to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our web design experts, our graphic design services in Suffolk or our advertising consulting services in Suffolk County contact us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great advertising campaign management is the critical component in making the most of your advertising and marketing dollars with all online advertising, but particularly with Facebook.

Our lead gen company and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063