Facebook & Social Media Advertising In Uniondale

If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising will give you access to people In Uniondale, possessing the interests and geo targeting you want.

Of course, everything comes at a price. You need to pay Facebook for the visitors you receive. The concern becomes, can it be worth it?

After you connect with people In Uniondale, then what? It genuinely depends on what you would like to accomplish. Are we pushing visitors to your site? Are we looking to get people In Uniondale to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your advertising campaign, we are able to help you to figure out what it is that you really need to achieve.

Remember to talk to our website design agency In Uniondale to help you to maximize results. Excellent designs by our website design experts will help and secure results!

Reaching Your Prospects In Uniondale on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Targeting people who have been to your site before (retargeting);
• Individuals who are fans of your page;
• Individuals that have very similar pursuits (including other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, income, profession, job title, location, passions and more. These people end up part of an "audience" which can include many individuals. Facebook doesn't give us that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main benefit Facebook offers In Uniondale is its capacity to reach prospects that are not proactively searching for what you offer. This doesn't mean they won't be interested. It simply means they are not actively performing a search when they view your advertisement. However, they probably were hoping to find something such as what you offer very recently.

The search engines are limited to the people in fact searching. A prospect may be considering legal counsel, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Regional Niches

• Are you an attorney? Doctor? Home renovation business? A restaurant or store?
• For any organization who conducts business locally In Uniondale Facebook is an excellent way to appear in front of your audience.
• We have the ability to concentrate on your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Mondays? We can do that.

The appeal of Facebook is the ability to target. You can operate a small marketing campaign that behaves in very big ways, simply by focusing on the right prospects, in the right area, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (paying for ads to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a problem with Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're searching because they have a actual need. They tend to convert from surfer to lead at a greater rate, since they have a current need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture someone's interest. They may or may not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our New York PPC ad company, our local advertising agency, SEO ad agency or remarketing agencies
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing budget truly depends on the numbers.

Suppose search engine mouse clicks are $10 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our NY website design experts, our graphic design experts or our advertising consulting services in Suffolk County contact us today.

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an advertisement we test pictures, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our outstanding advertising campaign operations is the essential component in making the most of your advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation service in Suffolk and services of our display advertising consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063