Facebook & Social Media Advertising In Uniondale

If you are hoping to find new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising will give you access to people In Uniondale, possessing the interests and geography you want.

Needless to say, everything comes at a price. You must pay Facebook for the targeted visitors you get. The concern becomes, can it be worth it?

Once you appear in front of people In Uniondale, then what? It genuinely depends on what you want to achieve. Are we driving visitors to your site? Are we trying to get people In Uniondale to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Before starting your marketing campaign, we are able to help you to identify what it is that you need to accomplish.

Remember to talk to our website design experts In Uniondale to assist your business to achieve results. Effective designs by our website design company help you and achieve results!

Reaching Your Prospects In Uniondale on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have visited your website in the past (retargeting);
• People that are followers of your page;
• People that have very similar interests (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, income, profession, job title, area, passions and much more. These people become part of an "audience" which can consist of many individuals. Facebook doesn't give us that list, but it will show our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main benefit Facebook offers In Uniondale is its ability to appear in front of prospects that are not proactively trying to find what you offer. This does not mean they will not have an interest. It just means they aren't actively conducting a search when they see your advertisement. However, they most likely were seeking something such as what you provide very recently.

The search engines like Google are restricted to the people in fact searching. A prospect may be considering legal counsel, but if they aren't doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Local Niches

• Are you a lawyer? Medical professional? Home repair business? A restaurant or merchant?
• For any business who conducts business locally In Uniondale Facebook is an excellent way to reach your target audience.
• We have the ability to target your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Tuesdays? We are able to do that.

The appeal of Facebook is the ability to target. You can run a small campaign that behaves in very big ways, simply by concentrating on the right prospects, in the right market, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are browsing since they have a real need. They tend to convert from surfer to prospect at a greater rate, because they have a current need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture someone's focus. They may or may not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our LI pay per click ad agency, our local advertising agency in Suffolk County, SEO advertising agency in Nassau or remarketing agencies
please contact our offices.

Whether Facebook is a "good deal" for your advertising dollars genuinely depends on the numbers.

Suppose Bing mouse clicks are $12 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and the way the market responds to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our web site design agency, our graphic design services on Long Island or our marketing consulting services contact us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an advertisement we test graphics, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign management is the critical component in making the most of your advertising and marketing dollars with all online marketing, but especially with Facebook.

Our lead generation service and services of our paid ads experts in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063