Facebook & Social Media Advertising In University Gardens

If you are trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing and advertising will give you access to people In University Gardens, possessing the interests and geography you seek.

Obviously, everything comes at a cost. You must pay Facebook for the targeted traffic you receive. The question becomes, is it worth the cost?

After you reach people In University Gardens, then what? It really depends on what you would like to accomplish. Are we driving people to your site? Are we looking to get people In University Gardens to become fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your campaign, we are able to help you to pinpoint what it is that you really need to achieve.

Remember to engage our website design experts In University Gardens to aid your business to achieve results. Effective designs from our website design company can help and achieve results!

Reaching Your Prospects In University Gardens on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Concentrating on those who have been to your web site previously (retargeting);
• Individuals who are enthusiasts of your page;
• People who may have very similar interests (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• People that are already your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, salary, career, job title, area, interests and more. These individuals become part of an "audience" which can include many people. Facebook doesn't provide us with that list, however it will show our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main benefit Facebook offers In University Gardens is its capability to reach prospects that are not proactively looking for what you offer. This does not mean they won't be interested. It just means they aren't proactively conducting a search when they view your ad. However, they most likely were looking for something similar to what you offer very recently.

The search engines are limited to people in fact searching. A prospect may be in the market for a lawyer, but if they aren't doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Local Niches

• Are you an attorney? Medical professional? Home services business? A restaurant or store?
• For any business who does business regionally In University Gardens Facebook is an excellent technique to appear in front of your target audience.
• We have the ability to target your prospects in many ways.
• Only want to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a very small advertising campaign that functions in huge ways, by merely focusing on the correct prospects, in the right market, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (paying for ads to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're searching since they have a actual need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, simply because they have a current need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook might catch a person's attention. They might or might not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our LI pay per click ad agency, our local advertising agency, SEO experts or retargeting agencies
please contact our offices.

Whether Facebook is a "great deal" for your marketing spend truly will depend on the numbers.

Suppose Google mouse clicks are $10 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your strategy, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our website design consultants, our graphic design or our advertising consulting services in Suffolk County contact us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our outstanding marketing campaign management is the essential component in making the most of your advertising spend with all internet marketing, but especially with Facebook.

Our lead generation service and services of our display ads ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063