Facebook & Social Media Advertising In University Gardens

If you are hoping to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will give you the means to access people In University Gardens, possessing the interests and geography you want.

Obviously, everything comes at a price. You need to pay Facebook for the visitors you receive. The concern becomes, can it be worth it?

Once you connect with people In University Gardens, then what? It genuinely depends on what you would like to accomplish. Are we driving visitors to your website? Are we looking to get people In University Gardens to become fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Before launching your advertising campaign, we can help you to determine what it is that you really need to accomplish.

Remember to call our website design company In University Gardens to aid your business to succeed. Powerful designs implemented by our website design company help you and secure results!

Reaching Your Prospects In University Gardens on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Concentrating on those who have visited your site before (retargeting);
• Prospects who are followers of your page;
• People who may have similar interests (which include other pages on Facebook);
• People who meet demographic criteria;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, income, profession, job title, location, hobbies and even more. These people become part of an "audience" which may include many people. Facebook does not give us that list, but it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main benefit Facebook offers In University Gardens is its capacity to reach prospects who are not proactively trying to find what you offer. This does not mean they will not be interested. It just means they are not actively performing a search when they see your ad. However, they probably were seeking something such as what you offer quite recently.

The search engines like Google are restricted to people in fact searching. A prospect may be in the market for legal counsel, but if they aren't doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Getting into Local Markets

• Are you an attorney? Doctor? Home repair business? A restaurant or store?
• For any organization who does business regionally In University Gardens Facebook is a great way to appear in front of your audience.
• We can target your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Mondays? We can do that.

The appeal of Facebook is the ability to target. You can run a very small advertising campaign that behaves in very big ways, simply by focusing on the correct prospects, in the right region, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (spending money on ads to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a problem with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they are searching because they have a real need. They tend to convert from surfer to prospect at a greater rate, simply because they have a need that they must fulfill (finding legal help).

In comparison, an ad on Facebook might catch a person's focus. They may or may not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our pay per click ad agency, our local ad experts in Suffolk County, SEO ad agency in Suffolk County or remarketing agencies in Suffolk
please contact our offices.

Whether Facebook is a "great deal" for your advertising dollars genuinely depends on the numbers.

Suppose search engine mouse clicks are $11 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and exactly how the market responds to you. The "right answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our web design professionals, our graphic design experts in New York or our marketing consulting services in New York call us today.

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign operations is the critical component in making the most of your marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation service and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063