Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In University Gardens
If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you access to people In University Gardens, with the interests and geo targeting you want.
Obviously, everything comes at a cost. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, is it worth the cost?
After you connect with people In University Gardens, then what? It really depends on what you would like to accomplish. Are we pushing people to your website? Are we hoping to get people In University Gardens to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?
Before starting your marketing campaign, we are able to help you to determine what it is that you really need to accomplish.
Remember to let our website design company In University Gardens to serve your business to succeed. Quality designs from our website design company drive success and secure results!
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Reaching Your Prospects In University Gardens on Facebook
There are many methods to reach an "Audience" on Facebook:
- Targeting individuals who have visited your site before (retargeting);
- People who are followers of your page;
- Individuals that have similar interests (such as other pages on Facebook);
- Potential customers who meet demographic factors;
- Prospects who are currently your customers;
- and the list goes on...
With Facebook, we're able to target people - by gender, age, salary, career, job title, area, interests and even more. These individuals end up part of an "audience" which can include any number of individuals. Facebook doesn't provide us with that list, but it will display our ads to people on that list that we have created.
We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.
Pluses and Minuses of Advertising on Social Media and Facebook
Pro: Facebook's Edge Over Google and Bing: No Search Needed
The main advantage Facebook offers In University Gardens is its capability to get to prospects who are not proactively trying to find what you offer. This doesn't mean they will not be interested. It just means they are not proactively conducting a search when they see your ad. However, they probably were hoping to find something similar to what you offer very recently.
The search engines like Google are restricted to people in fact searching. A person may be interested in legal counsel, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.
Pro: Facebook is Perfect for Reaching Out to Local Areas
- Are you a lawyer? Health care provider? Home renovation business? A restaurant or retailer?
- For any business who does business locally In University Gardens Facebook is a great way to reach your audience.
- We can concentrate on your prospects in many ways.
- Only wish to reach women 35-65 in 3 zip codes? No worries!
- Want to have a special offer on Tuesdays? We can do that.
The great thing about Facebook is the ability to target. You can run a small campaign that functions in huge ways, by just targeting the right prospects, in the right market, with the right message.
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Facebook Pricing is Lower, but So are Conversion Rates...
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In general, Facebook advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per ad impression (spending money on ads to be shown, rather than paying for clicks), that is likely to cost less too.
However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a challenge with Facebook. Rather, the user is in a different frame of mind.
Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're browsing because they have a genuine need. They tend to convert from web surfer to lead at a higher rate, because they have a current need that they have to fulfill (finding legal help).
In contrast, an ad on Facebook may catch a person's attention. They may or may not be actively hunting for an attorney, but still have the need.
For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.
If you would like to talk about the services of our New York PPC ad consultants, our local ad agency on Long Island, SEO advertising agency in Suffolk County or remarketing companies in Nassau
please contact our offices.
So is Social Media Advertising a Good Deal?
Whether Facebook is really a "good deal" for your marketing and advertising spend truly depends on the numbers.
Suppose Bing clicks are $12 and Facebook clicks are $1. Which of these is best? It depends.
- If 5% of Google visitors convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!
The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and the way the marketplace reacts to you. The "right answer" is to test, adjust, and test again.
Just remember to have your visuals strong before running ads like these. For info about our web design agency, our graphic design experts in Suffolk County or our advertising consulting services call us today.
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Facebook Promotions Must Be Maintained and Improved
Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an ad we test graphics, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.
Some changes can yield 2x-10x results, but until we test, you won't know. Our outstanding marketing campaign management is the essential component in making the most of your advertising and marketing dollars with all online advertising, but especially with Facebook.
Our lead generation company on LI and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063
Call Us to Talk About Your Marketing In University Gardens and Facebook
Everyone's requirements are different, there are no all purpose answers.
Call our offices at (888) 420-0063, fill out the form below or follow this link to schedule a call . We're happy to go over your business and requires, and see if there is a way we are able to help you efficiently grow your business.