Facebook & Social Media Advertising In Upper Brookville

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will give you access to people In Upper Brookville, with the interests and geo targeting you seek.

Of course, everything comes at a cost. You must pay Facebook for the targeted visitors you get. The concern becomes, can it be worth the money?

When you appear in front of people In Upper Brookville, then what? It truly depends on what you want to accomplish. Are we pushing people to your web site? Are we hoping to get people In Upper Brookville to be fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your campaign, we are able to help you to identify what it is that you need to achieve.

Remember to meet with our website design company In Upper Brookville to serve you to achieve results. Effective designs created by our website design agency help your business and drive results!

Reaching Your Prospects In Upper Brookville on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your website before (retargeting);
• Individuals that are fans of your page;
• Potential customers who have very similar interests (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, salary, career, job title, area, pursuits and even more. These people end up part of an "audience" which can consist of any number of people. Facebook doesn't provide us with that list, but it will show our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary benefit Facebook offers In Upper Brookville is its capability to appear in front of prospects who are not actively searching for what you offer. This doesn't mean they won't be interested. It just means they are not proactively performing a search when they see your advertisement. However, they probably were hoping to find something similar to what you provide quite recently.

The search engines are limited to the people actually searching. A person may be in the market for a lawyer, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Regional Market Places

• Are you a lawyer? Health care provider? Home renovation business? A restaurant or merchant?
• For any organization who does business locally In Upper Brookville Facebook is a great method to appear in front of your target audience.
• We are able to concentrate on your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Tuesdays? We can do that.

The appeal of Facebook is the ability to target. You can run a small advertising campaign that behaves in very big ways, simply by concentrating on the correct prospects, in the right market, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (paying for ads to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a downside to Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they are searching since they have a real need. They tend to convert from web surfer to lead at a greater rate, because they have a current need that they must fulfill (finding legal help).

In comparison, an ad on Facebook might catch someone's attention. They might or might not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our New York pay per click ad company, our local advertising company, SEO ad agency on Long Island or remarketing companies on LI
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing budget really depends upon the numbers.

Suppose Google mouse clicks are $11 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and how the marketplace responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our NY web design experts, our graphic design in Suffolk or our marketing consulting services contact us today.

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an ad we test pictures, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign operations is the crucial component in making the most of your advertising spend with all online advertising, but especially with Facebook.

Our lead gen in Suffolk and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063