Facebook & Social Media Advertising In Upper Brookville

If you're trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing will give you the means to access people In Upper Brookville, with the interests and geographic targeting you want.

Of course, everything comes at a cost. You must pay Facebook for the targeted visitors you get. The question becomes, will it be worth the cost?

Once you reach people In Upper Brookville, then what? It really depends on what you would like to achieve. Are we sending people to your website? Are we looking to get people In Upper Brookville to be fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your marketing campaign, we can help you to determine what it is that you really need to achieve.

Remember to talk to our website design company In Upper Brookville to work with you to succeed. Great designs created by our website design agency can help and drive results!

Reaching Your Prospects In Upper Brookville on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Concentrating on those who have visited your web site before (retargeting);
• People who are enthusiasts of your page;
• Individuals who have related interests (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, salary, profession, job title, location, hobbies and even more. These individuals become part of an "audience" which may consist of many people. Facebook does not provide us with that list, however it will display our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The main benefit Facebook offers In Upper Brookville is its ability to appear in front of prospects that are not actively trying to find what you offer. This does not mean they will not be interested. It just means they are not actively conducting a search when they see your advertisement. However, they most likely were looking for something similar to what you provide quite recently.

The search engines are limited to individuals in fact searching. A person may be interested in legal counsel, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Local Market Places

• Are you an attorney? Health care provider? Home repair business? A restaurant or retailer?
• For any organization who conducts business locally In Upper Brookville Facebook is an excellent technique to appear in front of your target audience.
• We can target your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Thursdays? We can do that.

The appeal of Facebook is the capacity to target. You can run a small marketing campaign that functions in very big ways, by merely concentrating on the right prospects, in the right region, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad impression (spending money on ads to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they're browsing since they have a genuine need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, since they have a current need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook might catch a person's attention. They might or might not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our PPC advertising company, our local advertising agency on Long Island, SEO advertising agency or remarketing companies on Long Island
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing budget genuinely depends upon the numbers.

Suppose Bing mouse clicks are $14 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our web design agency, our graphic design or our marketing consulting services in Nassau contact us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an ad we test images, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our superb advertising campaign operations is the essential component in making the most of your advertising and marketing spend with all internet marketing, but particularly with Facebook.

Our lead gen service and services of our display ads consultants in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063