Facebook & Social Media Advertising In Upper NYack

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising will give you access to people In Upper NYack, having the interests and geography you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the traffic you get. The question becomes, will it be worth the cost?

Once you reach people In Upper NYack, then what? It truly depends on what you want to achieve. Are we sending people to your web site? Are we trying to get people In Upper NYack to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Before starting your advertising campaign, we are able to help you to identify what it is that you really need to accomplish.

Remember to engage our website design agency In Upper NYack to work with you to maximize results. Exceptional designs created by our website design company will help and drive results!

Reaching Your Prospects In Upper NYack on Facebook

There are many methods to reach an "Audience" on Facebook:

• Concentrating on people who have visited your web site in the past (retargeting);
• Individuals that are enthusiasts of your page;
• Prospects who may have very similar interests (including other pages on Facebook);
• Prospects who meet demographic criteria;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, salary, occupation, job title, location, interests and more. These individuals end up part of an "audience" which can consist of any number of individuals. Facebook doesn't give us that list, however it will present our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The primary advantage Facebook offers In Upper NYack is its ability to get to prospects that are not actively searching for what you offer. This doesn't mean they won't be interested. It just means they are not proactively conducting a search when they see your ad. However, they probably were looking for something like what you offer quite recently.

The search engines like Google are limited to people actually searching. A prospect may be considering an attorney, but if they aren't performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Local Areas

• Are you an attorney? Physician? Home services business? A restaurant or retailer?
• For any company who does business locally In Upper NYack Facebook is a great way to appear in front of your target audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We can do that.

The attractiveness of Facebook is the ability to target. You can run a very small advertising campaign that behaves in very big ways, by just concentrating on the correct prospects, in the right market, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (paying for ads to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a problem with Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they're browsing since they have a true need. They tend to convert from surfer to prospect at a higher rate, because they have a current need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture a person's attention. They might or might not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our Suffolk PPC ad company, our local ad agency in Nassau County, SEO ad agency or remarketing agencies
please contact our offices.

Whether Facebook is really a "great deal" for your marketing dollars really depends on the numbers.

Suppose Bing mouse clicks are $10 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and the way the market reacts to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk website design agency, our graphic design or our advertising consulting services contact us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an advertisement we test images, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign operations is the essential component in making the most of your advertising and marketing spend with all online advertising, but particularly with Facebook.

Our lead gen company and services of our display advertising advertising agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063