Facebook & Social Media Advertising In Upper NYack

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising and marketing will give you access to people In Upper NYack, with the interests and geographic targeting you want.

Of course, everything comes at a price. You need to pay Facebook for the targeted traffic you get. The concern becomes, is it worth the cost?

When you appear in front of people In Upper NYack, then what? It truly depends on what you want to accomplish. Are we sending people to your site? Are we looking to get people In Upper NYack to become fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your advertising campaign, we can help you to determine what it is that you need to accomplish.

Remember to talk to our website design company In Upper NYack to work with your business to maximize results. Professional designs developed by our website design company drive success and achieve results!

Reaching Your Prospects In Upper NYack on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Targeting individuals who have visited your website in the past (retargeting);
• Prospects who are enthusiasts of your page;
• Potential customers who have very similar pursuits (which include other pages on Facebook);
• People who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, occupation, job title, location, pursuits and even more. These individuals become part of an "audience" which may include many individuals. Facebook doesn't give us that list, but it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary advantage Facebook offers In Upper NYack is its capacity to get to prospects who are not proactively searching for what you offer. This does not mean they will not have an interest. It just means they are not actively performing a search when they view your advertisement. However, they probably were looking for something such as what you offer very recently.

The search engines like Google are restricted to individuals actually searching. A prospect may be considering a lawyer, but if they are not performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Regional Market Places

• Are you a lawyer? Medical professional? Home renovation business? A restaurant or retailer?
• For any business who does business locally In Upper NYack Facebook is a great way to reach your audience.
• We can concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Thursdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a small marketing campaign that functions in very big ways, by just targeting the right prospects, in the right geography, with the right message.

In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (paying for ads to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a challenge with Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're browsing because they have a true need. They tend to convert from web surfer to lead at a higher rate, since they have a current need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch a person's attention. They may or may not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our PPC ad consultants, our local advertising agency, SEO ad agency in Nassau or retargeting companies in Nassau
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing spend truly will depend on the numbers.

Suppose Google mouse clicks are $11 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Long Island website design agency, our graphic design experts in NY or our marketing consulting services in NY call us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an ad we test graphics, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our exceptional advertising campaign operations is the crucial component in making the most of your advertising dollars with all internet advertising, but particularly with Facebook.

Our lead gen in Suffolk and services of our display ads advertising agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063