Facebook & Social Media Advertising In Upper NYack

If you're trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing will provide you with access to people In Upper NYack, possessing the interests and geo targeting you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the traffic you get. The question becomes, will it be worth the cost?

After you appear in front of people In Upper NYack, then what? It really depends on what you would like to achieve. Are we driving visitors to your site? Are we trying to get people In Upper NYack to be fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Before starting your advertising campaign, we are able to help you to pinpoint precisely what you really need to accomplish.

Remember to engage our website design agency In Upper NYack to work with you to achieve results. Professional designs developed by our website design company will help and secure results!

Reaching Your Prospects In Upper NYack on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have been to your web site previously (retargeting);
• Individuals that are fans of your page;
• Potential customers who have very similar passions (such as other pages on Facebook);
• People who meet demographic factors;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, salary, occupation, job title, location, passions and even more. These individuals become part of an "audience" which may include any number of people. Facebook does not give us that list, however it will display our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The main advantage Facebook offers In Upper NYack is its capacity to reach prospects who are not actively trying to find what you offer. This doesn't mean they won't have an interest. It just means they aren't actively performing a search when they view your ad. However, they probably were hoping to find something similar to what you offer quite recently.

The search engines like Google are limited to individuals in fact searching. A person may be considering a lawyer, but if they aren't doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Regional Areas

• Are you a lawyer? Physician? Home services company? A restaurant or store?
• For any business who does business regionally In Upper NYack Facebook is a great method to appear in front of your audience.
• We have the ability to target your prospects in numerous ways.
• Only need to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a very small advertising campaign that behaves in very big ways, by merely concentrating on the right prospects, in the right area, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a downside to Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are browsing because they have a genuine need. They have a tendency to convert from surfer to lead at a higher rate, simply because they have a current need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook may catch a person's attention. They may or may not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our Nassau pay per click ad company, our local ad agency, search engine optimization professionals in Nassau or remarketing campaign
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising spend genuinely depends upon the numbers.

Suppose Google mouse clicks are $14 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our New York web site design consultants, our graphic design in Suffolk County or our advertising consulting services in Nassau County call us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an ad we test pictures, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign operations is the essential component in making the most of your marketing and advertising dollars with all online advertising, but particularly with Facebook.

Our lead gen service in Suffolk County and services of our display advertising advertising agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063