Facebook & Social Media Advertising In Valhalla

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will give you the means to access people In Valhalla, having the interests and geography you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth the money?

Once you reach people In Valhalla, then what? It genuinely depends on what you would like to achieve. Are we pushing people to your website? Are we trying to get people In Valhalla to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Prior to starting your marketing campaign, we are able to help you to figure out what it is that you need to accomplish.

Remember to meet with our website design agency In Valhalla to aid you to achieve real results. Excellent designs implemented by our website design experts help you and achieve results!

Reaching Your Prospects In Valhalla on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Targeting those who have visited your website in the past (retargeting);
• People who are fans of your page;
• Individuals that have very similar pursuits (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, income, profession, job title, area, interests and even more. These individuals become part of an "audience" which may consist of many individuals. Facebook does not give us that list, but it will display our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary benefit Facebook offers In Valhalla is its capacity to get to prospects who are not actively trying to find what you offer. This doesn't mean they will not have an interest. It simply means they are not proactively performing a search when they see your ad. However, they probably were seeking something like what you offer very recently.

The search engines like Google are restricted to individuals actually searching. A person may be considering an attorney, but if they aren't doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting to Regional Areas

• Are you an attorney? Medical professional? Home services business? A restaurant or merchant?
• For any company who conducts business regionally In Valhalla Facebook is a superb method to reach your target audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special offer on Thursdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small campaign that functions in huge ways, by merely concentrating on the correct prospects, in the right geography, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a downside to Facebook. Rather, the user is in some other mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they're searching since they have a genuine need. They have a tendency to convert from surfer to prospect at a higher rate, simply because they have a need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture a person's focus. They might or might not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our pay per click ad company, our local ad experts in Nassau County, SEO professionals or retargeting agencies
please contact our offices.

Whether Facebook is really a "good deal" for your advertising spend genuinely depends upon the numbers.

Suppose Bing mouse clicks are $10 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and how the market reacts to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk County web design agency, our graphic design in Suffolk County or our marketing consulting services in Suffolk County call us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign operations is the essential component in making the most of your advertising and marketing spend with all online advertising, but especially with Facebook.

Our lead generation company and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063