Facebook & Social Media Advertising In Valhalla

If you are trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Valhalla, with the interests and geographic targeting you seek.

Of course, everything comes at a cost. You need to pay Facebook for the traffic you receive. The question becomes, can it be worth the cost?

Once you connect with people In Valhalla, then what? It genuinely depends on what you would like to accomplish. Are we sending people to your web site? Are we hoping to get people In Valhalla to be fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your campaign, we are able to help you to identify what it is that you really need to achieve.

Remember to speak with our website design company In Valhalla to work with your business to achieve real results. Strong designs implemented by our website design experts will help and secure results!

Reaching Your Prospects In Valhalla on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Concentrating on those who have visited your website in the past (retargeting);
• Individuals that are fans of your page;
• People that have similar interests (which include other pages on Facebook);
• People who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, income, career, job title, location, pursuits and much more. These people become part of an "audience" which may consist of many people. Facebook does not provide us with that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary benefit Facebook offers In Valhalla is its capability to reach prospects that are not actively looking for what you offer. This doesn't mean they will not have an interest. It just means they aren't proactively conducting a search when they see your advertisement. However, they probably were looking for something similar to what you offer very recently.

The search engines are limited to people actually searching. A person may be considering an attorney, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Market Places

• Are you a lawyer? Doctor? Home repair company? A restaurant or store?
• For any company who does business locally In Valhalla Facebook is a great technique to appear in front of your audience.
• We have the ability to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Mondays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a very small campaign that functions in very big ways, by merely focusing on the right prospects, in the right location, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a challenge with Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they're browsing because they have a actual need. They tend to convert from web surfer to lead at a greater rate, since they have a current need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook might catch someone's attention. They might or might not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about below.

If you would like to discuss the services of our PPC advertising agency, our local ad agency, search engine optimization ad agency in Suffolk or remarketing campaign on L.I.
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising budget genuinely depends upon the numbers.

Suppose Google mouse clicks are $10 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and exactly how the market responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our website design consultants, our graphic design services in Nassau or our online marketing consulting services in New York contact us today.

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an advertisement we test pictures, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great campaign management is the essential component in making the most of your marketing and advertising spend with all online advertising, but particularly with Facebook.

Our lead generation on L.I. and services of our display ads professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063