Facebook & Social Media Advertising In Valhalla

If you're trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In Valhalla, with the interests and geo targeting you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The question becomes, is it worth the cost?

After you reach people In Valhalla, then what? It really depends on what you want to achieve. Are we pushing people to your web site? Are we looking to get people In Valhalla to become fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Before starting your campaign, we can help you to identify precisely what you really need to achieve.

Remember to talk to our website design experts In Valhalla to help you to achieve results. Professional designs designed by our website design agency can help and drive results!

Reaching Your Prospects In Valhalla on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Targeting people who have been to your site before (retargeting);
• Individuals who are fans of your page;
• Prospects who may have similar interests (including other pages on Facebook);
• People who meet demographic criteria;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, income, occupation, job title, location, hobbies and even more. These individuals end up part of an "audience" which may include many individuals. Facebook doesn't give us that list, but it will present our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The main benefit Facebook offers In Valhalla is its ability to get to prospects that are not proactively looking for what you offer. This does not necessarily mean they won't have an interest. It just means they are not actively performing a search when they see your advertisement. However, they most likely were looking for something such as what you offer quite recently.

The search engines are limited to individuals actually searching. A prospect may be considering an attorney, but if they aren't doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Local Areas

• Are you an attorney? Physician? Home services business? A restaurant or retailer?
• For any company who conducts business locally In Valhalla Facebook is a superb method to appear in front of your target audience.
• We can target your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We can do that.

The beauty of Facebook is the ability to target. You can run a very small marketing campaign that functions in huge ways, by simply targeting the right prospects, in the right geography, with the right message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad impression (spending money on advertisements to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a disadvantage in Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they are browsing since they have a true need. They tend to convert from surfer to lead at a greater rate, since they have a need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook may catch a person's interest. They might or might not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our pay per click advertising agency, our local advertising consultants in Nassau, SEO ad agency on LI or retargeting agencies on Long Island
please contact our offices.

Whether Facebook is a "good deal" for your advertising budget truly depends on the numbers.

Suppose Google mouse clicks are $10 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our web site design agency, our graphic design services in New York or our advertising consulting services call us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an advertisement we test images, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign management is the essential component in making the most of your marketing and advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation company on L.I. and services of our paid ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063