Facebook & Social Media Advertising In Valhalla

If you are hoping to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Valhalla, possessing the interests and geographic targeting you seek.

Obviously, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The question becomes, is it worth the cost?

Once you appear in front of people In Valhalla, then what? It truly depends on what you would like to accomplish. Are we driving visitors to your web site? Are we trying to get people In Valhalla to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Before starting your advertising campaign, we are able to help you to pinpoint what it is that you need to accomplish.

Remember to reach out to our website design experts In Valhalla to assist your business to maximize results. Great designs by our website design company can help and achieve results!

Reaching Your Prospects In Valhalla on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Focusing on those who have visited your website previously (retargeting);
• Individuals that are enthusiasts of your page;
• Potential customers who may have related pursuits (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, salary, profession, job title, area, hobbies and even more. These people end up part of an "audience" which may consist of many individuals. Facebook doesn't provide us with that list, however it will present our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary benefit Facebook offers In Valhalla is its capability to appear in front of prospects that are not actively looking for what you offer. This does not necessarily mean they will not be interested. It simply means they aren't proactively conducting a search when they see your ad. However, they probably were looking for something like what you provide quite recently.

The search engines are restricted to people in fact searching. A prospect may be in the market for a lawyer, but if they aren't doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting to Regional Markets

• Are you a lawyer? Health care provider? Home services business? A restaurant or retailer?
• For any business who conducts business locally In Valhalla Facebook is a great way to reach your audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Wednesday? We can do that.

The beauty of Facebook is the capacity to target. You can run a very small marketing campaign that behaves in very big ways, simply by targeting the right prospects, in the right location, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad view (spending money on advertisements to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are searching since they have a real need. They have a tendency to convert from surfer to prospect at a higher rate, since they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may catch someone's interest. They might or might not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our Nassau pay per click advertising agency, our local advertising professionals, search engine optimization experts on LI or retargeting agencies in Suffolk County
please contact our offices.

Whether Facebook is really a "great deal" for your marketing spend really depends on the numbers.

Suppose Bing clicks are $11 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and exactly how the marketplace responds to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our NY website design consultants, our graphic design in Nassau County or our marketing consulting services call us today.

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our superb advertising campaign management is the crucial component in making the most of your advertising dollars with all online advertising, but particularly with Facebook.

Our lead generation service and services of our paid ads advertising agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063