Facebook & Social Media Advertising In Valhalla

If you're trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will give you access to people In Valhalla, possessing the interests and geography you want.

Of course, everything comes at a price. You do need to pay Facebook for the visitors you get. The question becomes, is it worth the money?

After you reach people In Valhalla, then what? It truly depends on what you want to accomplish. Are we pushing people to your site? Are we trying to get people In Valhalla to be fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your marketing campaign, we can help you to determine precisely what you really need to achieve.

Remember to let our website design company In Valhalla to assist your business to succeed. Exceptional designs designed by our website design agency help your business and achieve results!

Reaching Your Prospects In Valhalla on Facebook

There are many methods to reach an "Audience" on Facebook:

• Targeting individuals who have been to your site before (retargeting);
• People that are enthusiasts of your page;
• Potential customers who have related passions (such as other pages on Facebook);
• Potential customers who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, income, occupation, job title, location, passions and more. These people end up part of an "audience" which may consist of any number of people. Facebook doesn't provide us with that list, however it will show our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The primary benefit Facebook offers In Valhalla is its capability to reach prospects that are not proactively searching for what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't proactively performing a search when they see your ad. However, they most likely were seeking something similar to what you offer very recently.

The search engines are restricted to individuals actually searching. A prospect may be considering a lawyer, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Regional Market Places

• Are you a lawyer? Doctor? Home renovation company? A restaurant or merchant?
• For any organization who does business locally In Valhalla Facebook is an excellent technique to appear in front of your target audience.
• We have the ability to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Tuesdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a very small marketing campaign that behaves in huge ways, by merely focusing on the right prospects, in the right geography, with the right message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a problem with Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching since they have a true need. They tend to convert from surfer to lead at a greater rate, because they have a need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook may catch a person's focus. They may or may not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our Nassau County pay per click advertising agency, our local ad company on Long Island, SEO company in New York or remarketing campaign
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing dollars genuinely depends on the numbers.

Suppose Google mouse clicks are $12 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and the way the marketplace responds to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our web design consultants, our graphic design companies or our marketing consulting services in Suffolk County contact us today.

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an advertisement we test images, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our outstanding campaign operations is the critical component in making the most of your advertising spend with all internet marketing, but particularly with Facebook.

Our lead generation service and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063