Facebook & Social Media Advertising In Valley Cottage

If you are hoping to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Valley Cottage, having the interests and geo targeting you want.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted visitors you get. The question becomes, can it be worth the cost?

When you reach people In Valley Cottage, then what? It truly depends on what you would like to accomplish. Are we sending people to your site? Are we trying to get people In Valley Cottage to become fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Before starting your campaign, we are able to help you to pinpoint precisely what you really need to accomplish.

Remember to engage our website design experts In Valley Cottage to assist you to maximize results. Strong designs by our website design experts drive success and achieve results!

Reaching Your Prospects In Valley Cottage on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Focusing on those who have visited your web site in the past (retargeting);
• Individuals that are fans of your page;
• People that have very similar pursuits (which include other pages on Facebook);
• People who meet demographic criteria;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, salary, career, job title, location, pursuits and much more. These people end up part of an "audience" which may consist of many people. Facebook doesn't provide us with that list, but it will display our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The primary advantage Facebook offers In Valley Cottage is its ability to get to prospects that are not actively trying to find what you offer. This doesn't mean they won't have an interest. It just means they are not proactively performing a search when they see your advertisement. However, they most likely were hoping to find something similar to what you provide very recently.

The search engines like Google are limited to individuals actually searching. A prospect may be considering a lawyer, but if they are not doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Local Markets

• Are you an attorney? Physician? Home repair business? A restaurant or retailer?
• For any business who does business regionally In Valley Cottage Facebook is a great method to reach your target audience.
• We can target your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Tuesdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a small advertising campaign that functions in very big ways, by simply focusing on the correct prospects, in the right region, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (paying for advertisements to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a problem with Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching since they have a genuine need. They tend to convert from surfer to qualified prospect at a greater rate, because they have a need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch a person's attention. They might or might not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our PPC ad company, our local advertising agency, SEO ad agency in Nassau County or remarketing companies on Long Island
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising dollars genuinely will depend on the numbers.

Suppose Bing mouse clicks are $10 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and how the market responds to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our web design gurus, our graphic design or our advertising consulting services in Suffolk County contact us today.

Facebook Promotions Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an advertisement we test graphics, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our great campaign operations is the critical component in making the most of your marketing spend with all online marketing, but particularly with Facebook.

Our lead generation and services of our display ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063