Facebook & Social Media Advertising In Valley Cottage

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing will provide you with the means to access people In Valley Cottage, having the interests and geo targeting you want.

Of course, everything comes at a price. You need to pay Facebook for the traffic you get. The concern becomes, will it be worth it?

Once you connect with people In Valley Cottage, then what? It really depends on what you would like to achieve. Are we driving visitors to your website? Are we trying to get people In Valley Cottage to be fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your campaign, we can help you to figure out what it is that you need to accomplish.

Remember to engage our website design agency In Valley Cottage to aid your business to maximize results. Quality designs developed by our website design agency help your business and achieve results!

Reaching Your Prospects In Valley Cottage on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Targeting individuals who have been to your site in the past (retargeting);
• Prospects who are followers of your page;
• Individuals who may have similar passions (including other pages on Facebook);
• Individuals who meet demographic factors;
• People that are already your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, salary, occupation, job title, location, passions and much more. These people become part of an "audience" which can include many people. Facebook doesn't provide us with that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary benefit Facebook offers In Valley Cottage is its capability to reach prospects who are not actively searching for what you offer. This does not mean they won't be interested. It simply means they are not proactively performing a search when they view your ad. However, they probably were hoping to find something like what you provide very recently.

The search engines are limited to the people actually searching. A prospect may be in the market for an attorney, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Regional Markets

• Are you an attorney? Health care provider? Home repair company? A restaurant or retailer?
• For any company who conducts business locally In Valley Cottage Facebook is an excellent method to appear in front of your target audience.
• We have the ability to focus on your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Mondays? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a very small advertising campaign that behaves in very big ways, simply by focusing on the right prospects, in the right area, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per impression (spending money on ads to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a challenge with Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are searching since they have a actual need. They tend to convert from web surfer to qualified prospect at a greater rate, since they have a need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture someone's attention. They might or might not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our NY pay per click advertising company, our local advertising consultants, SEO ad agency in NY or retargeting agency in Nassau County
please contact our offices.

Whether Facebook is a "good deal" for your advertising budget really depends upon the numbers.

Suppose Google mouse clicks are $14 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your strategy, your offer, and exactly how the marketplace reacts to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our LI web site design experts, our graphic design or our advertising consulting services call us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an advertisement we test pictures, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional advertising campaign management is the crucial component in making the most of your advertising spend with all online advertising, but particularly with Facebook.

Our lead generation company in NY and services of our display advertising ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063