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Facebook & Social Media Advertising In Valley Cottage

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Valley Cottage

If you're trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will provide you with access to people In Valley Cottage, having the interests and geo targeting you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the visitors you receive. The concern becomes, is it worth the cost?

Once you reach people In Valley Cottage, then what? It truly depends on what you want to achieve. Are we driving visitors to your site? Are we hoping to get people In Valley Cottage to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Before launching your campaign, we are able to help you to identify precisely what you really need to achieve.

Remember to speak with our website design agency In Valley Cottage to work with you to achieve real results. Excellent designs from our website design experts help you and drive results!

Valley Cottage lead generation on social media
target your audience In Valley Cottage with Facebook

Reaching Your Prospects In Valley Cottage on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

  • Focusing on people who have been to your site previously (retargeting);
  • Prospects that are fans of your page;
  • Individuals that have related pursuits (which include other pages on Facebook);
  • People who meet demographic considerations;
  • Prospects who are already your customers;
  • and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, income, career, job title, area, passions and more. These individuals end up part of an "audience" which may include any number of individuals. Facebook doesn't give us that list, however it will present our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary benefit Facebook offers In Valley Cottage is its capability to reach prospects who are not actively searching for what you offer. This doesn't mean they will not have an interest. It simply means they are not proactively performing a search when they view your advertisement. However, they most likely were seeking something such as what you provide quite recently.

The search engines are limited to people in fact searching. A person may be considering a lawyer, but if they are not doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Regional Market Places

  • Are you an attorney? Health care provider? Home repair company? A restaurant or store?
  • For any business who does business locally In Valley Cottage Facebook is an excellent way to reach your target audience.
  • We are able to target your prospects in several ways.
  • Only need to reach women 35-65 in 3 zip codes? Not a problem!
  • Want to have a special on Thursdays? We can do that.

The beauty of Facebook is the capacity to target. You can run a small advertising campaign that behaves in huge ways, by just focusing on the right prospects, in the right location, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad view (paying for ads to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a problem with Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing because they have a genuine need. They have a tendency to convert from web surfer to lead at a higher rate, since they have a need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture someone's focus. They may or may not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our Nassau pay per click ad consultants, our local ad agency in NY, search engine optimization experts or retargeting campaign
please contact our offices.

So is Social Media Advertising on Facebook a Good Deal?

Whether Facebook is really a "great deal" for your marketing budget genuinely will depend on the numbers.

Suppose search engine mouse clicks are $10 and Facebook clicks are $1. Which is better? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and exactly how the market reacts to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our website design experts, our graphic design or our online marketing consulting services in New York contact us today.

facebook marketing strategy
social media marketing with facebook In Valley Cottage

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an advertisement we test images, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our exceptional marketing campaign management is the critical component in making the most of your advertising spend with all online advertising, but particularly with Facebook.

Our lead generation in Nassau County and services of our paid ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063