Facebook & Social Media Advertising In Valley Stream

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing will give you access to people In Valley Stream, possessing the interests and geography you seek.

Of course, everything comes at a price. You need to pay Facebook for the visitors you get. The concern becomes, is it worth it?

Once you appear in front of people In Valley Stream, then what? It genuinely depends on what you want to achieve. Are we pushing visitors to your web site? Are we hoping to get people In Valley Stream to be fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Before launching your campaign, we are able to help you to pinpoint what it is that you need to achieve.

Remember to talk to our website design experts In Valley Stream to work with you to achieve real results. Effective designs created by our website design company help your business and secure results!

Reaching Your Prospects In Valley Stream on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have been to your website before (retargeting);
• People that are enthusiasts of your page;
• People who have similar interests (including other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, salary, occupation, job title, location, interests and much more. These individuals become part of an "audience" which may include many people. Facebook doesn't give us that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary advantage Facebook offers In Valley Stream is its capability to appear in front of prospects that are not actively trying to find what you offer. This does not mean they won't be interested. It simply means they are not actively performing a search when they see your ad. However, they probably were seeking something similar to what you provide very recently.

The search engines are restricted to people actually searching. A person may be interested in an attorney, but if they are not performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting to Local Areas

• Are you a lawyer? Physician? Home renovation company? A restaurant or store?
• For any organization who does business locally In Valley Stream Facebook is a great technique to appear in front of your audience.
• We can target your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Wednesday? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a small advertising campaign that behaves in very big ways, by just concentrating on the right prospects, in the right region, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per impression (paying for advertisements to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a problem with Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they're searching since they have a real need. They have a tendency to convert from surfer to qualified prospect at a higher rate, because they have a need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture a person's attention. They might or might not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our pay per click advertising agency, our local advertising agency in Nassau, SEO ad agency in Suffolk County or retargeting agencies in Suffolk
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising spend truly depends on the numbers.

Suppose search engine mouse clicks are $14 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our web design gurus, our graphic design experts on Long Island or our advertising consulting services call us today.

Facebook Promotions Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an advertisement we test pictures, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign operations is the essential component in making the most of your marketing dollars with all online marketing, but especially with Facebook.

Our lead gen company in Suffolk County and services of our display ads professionals in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063