Facebook & Social Media Advertising In Valley Stream

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing and advertising will give you access to people In Valley Stream, having the interests and geographic targeting you seek.

Of course, everything comes at a price. You must pay Facebook for the visitors you receive. The concern becomes, can it be worth it?

Once you connect with people In Valley Stream, then what? It genuinely depends on what you would like to accomplish. Are we pushing people to your web site? Are we hoping to get people In Valley Stream to become fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Before launching your advertising campaign, we are able to help you to identify precisely what you need to accomplish.

Remember to talk to our website design company In Valley Stream to serve your business to achieve results. Great designs created by our website design experts help your business and secure results!

Reaching Your Prospects In Valley Stream on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your website previously (retargeting);
• Prospects who are enthusiasts of your page;
• Potential customers who may have similar pursuits (such as other pages on Facebook);
• Potential customers who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, salary, profession, job title, area, interests and more. These individuals end up part of an "audience" which can consist of any number of individuals. Facebook doesn't provide us with that list, but it will show our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary advantage Facebook offers In Valley Stream is its capability to reach prospects that are not proactively searching for what you offer. This does not necessarily mean they will not have an interest. It simply means they are not proactively conducting a search when they see your advertisement. However, they probably were hoping to find something such as what you provide quite recently.

The search engines like Google are limited to individuals in fact searching. A prospect may be interested in a lawyer, but if they aren't performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Getting to Regional Niches

• Are you a lawyer? Medical professional? Home renovation business? A restaurant or merchant?
• For any organization who conducts business locally In Valley Stream Facebook is a great technique to reach your audience.
• We are able to concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Mondays? We can do that.

The beauty of Facebook is the ability to target. You can run a small campaign that functions in huge ways, by just focusing on the right prospects, in the right location, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per impression (paying for ads to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a challenge with Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are searching because they have a genuine need. They tend to convert from web surfer to prospect at a greater rate, simply because they have a current need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture a person's interest. They may or may not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our Suffolk County PPC advertising agency, our local advertising agency, SEO experts or remarketing agencies
please contact our offices.

Whether Facebook is a "great deal" for your advertising dollars really depends upon the numbers.

Suppose search engine mouse clicks are $12 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Long Island website design agency, our graphic design or our marketing consulting services on Long Island call us today.

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an ad we test pictures, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign management is the essential component in making the most of your marketing spend with all online marketing, but particularly with Facebook.

Our lead generation company on Long Island and services of our paid media ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063