Facebook & Social Media Advertising In Verplanck

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Verplanck, with the interests and geo targeting you want.

Obviously, everything comes at a price. You need to pay Facebook for the targeted visitors you get. The question becomes, will it be worth it?

After you appear in front of people In Verplanck, then what? It truly depends on what you would like to achieve. Are we driving people to your website? Are we trying to get people In Verplanck to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your marketing campaign, we can help you to pinpoint what it is that you need to accomplish.

Remember to let our website design agency In Verplanck to aid your business to maximize results. Great designs designed by our website design agency help your business and secure results!

Reaching Your Prospects In Verplanck on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Focusing on people who have visited your web site in the past (retargeting);
• People that are followers of your page;
• Prospects who have very similar pursuits (including other pages on Facebook);
• Potential customers who meet demographic factors;
• People that are currently your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, income, profession, job title, location, interests and much more. These individuals become part of an "audience" which can include many people. Facebook doesn't give us that list, however it will present our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main benefit Facebook offers In Verplanck is its capability to get to prospects that are not proactively trying to find what you offer. This does not mean they won't be interested. It just means they aren't actively conducting a search when they view your ad. However, they probably were hoping to find something like what you provide very recently.

The search engines are limited to individuals actually searching. A prospect may be considering legal counsel, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Regional Areas

• Are you an attorney? Health care provider? Home services business? A restaurant or merchant?
• For any company who conducts business regionally In Verplanck Facebook is a great way to appear in front of your target audience.
• We are able to concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Thursdays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a small campaign that functions in huge ways, by just concentrating on the right prospects, in the right geography, with the right message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per impression (spending money on advertisements to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a challenge with Facebook. Rather, the user is in some other mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they are searching because they have a true need. They have a tendency to convert from surfer to prospect at a greater rate, since they have a need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture a person's attention. They may or may not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our Suffolk pay per click ad consultants, our local ad agency on LI, SEO ad agency in Suffolk or remarketing agency
please contact our offices.

Whether Facebook is really a "good deal" for your marketing budget really will depend on the numbers.

Suppose Bing clicks are $11 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and how the market responds to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our website design experts, our graphic design services or our online advertising consulting services in New York call us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an advertisement we test pictures, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign operations is the crucial component in making the most of your marketing spend with all internet marketing, but especially with Facebook.

Our lead generation in Nassau County and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063