Facebook & Social Media Advertising In Verplanck

If you are trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Verplanck, having the interests and geographic targeting you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted traffic you receive. The concern becomes, is it worth it?

After you reach people In Verplanck, then what? It truly depends on what you would like to accomplish. Are we sending visitors to your web site? Are we looking to get people In Verplanck to be fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Prior to starting your campaign, we can help you to determine what it is that you really need to accomplish.

Remember to talk to our website design company In Verplanck to work with you to succeed. Great designs from our website design agency will help and secure results!

Reaching Your Prospects In Verplanck on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your web site previously (retargeting);
• Individuals that are enthusiasts of your page;
• People who may have related passions (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, occupation, job title, location, hobbies and even more. These people end up part of an "audience" which may include any number of individuals. Facebook doesn't provide us with that list, but it will display our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main benefit Facebook offers In Verplanck is its ability to appear in front of prospects who are not actively searching for what you offer. This does not necessarily mean they won't be interested. It simply means they are not proactively performing a search when they view your advertisement. However, they probably were hoping to find something like what you offer very recently.

The search engines like Google are limited to people actually searching. A prospect may be in the market for a lawyer, but if they aren't doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Local Niches

• Are you an attorney? Medical professional? Home services business? A restaurant or store?
• For any company who does business locally In Verplanck Facebook is a superb technique to appear in front of your target audience.
• We have the ability to concentrate on your prospects in many ways.
• Only need to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Wednesday? We can do that.

The beauty of Facebook is the ability to target. You can operate a very small campaign that behaves in huge ways, simply by focusing on the right prospects, in the right geography, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a challenge with Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing because they have a real need. They have a tendency to convert from surfer to lead at a higher rate, since they have a need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook may catch someone's focus. They may or may not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our New York PPC ad company, our local ad company in Suffolk County, SEO ad agency or remarketing agencies in Suffolk
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising dollars genuinely depends on the numbers.

Suppose Google mouse clicks are $14 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and how the marketplace reacts to you. The "right answer" is to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk County website design professionals, our graphic design services on LI or our online marketing consulting services in New York call us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an advertisement we test images, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our superb campaign operations is the critical component in making the most of your advertising dollars with all online advertising, but especially with Facebook.

Our lead generation on Long Island and services of our display advertising advertising agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063