Facebook & Social Media Advertising In Village Of The Branch

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Village Of The Branch, with the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the targeted visitors you get. The question becomes, will it be worth the cost?

After you connect with people In Village Of The Branch, then what? It genuinely depends on what you would like to achieve. Are we sending visitors to your web site? Are we looking to get people In Village Of The Branch to be fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your marketing campaign, we are able to help you to pinpoint what it is that you really need to achieve.

Remember to engage our website design experts In Village Of The Branch to aid your business to succeed. Exceptional designs developed by our website design company can help and drive results!

Reaching Your Prospects In Village Of The Branch on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Concentrating on those who have been to your website previously (retargeting);
• Prospects that are followers of your page;
• Individuals who may have related pursuits (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, income, occupation, job title, location, passions and more. These people become part of an "audience" which may consist of many people. Facebook doesn't provide us with that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The primary benefit Facebook offers In Village Of The Branch is its ability to appear in front of prospects that are not actively trying to find what you offer. This does not mean they will not be interested. It simply means they are not proactively performing a search when they view your ad. However, they most likely were seeking something similar to what you offer very recently.

The search engines are limited to people in fact searching. A person may be considering legal counsel, but if they are not doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Regional Areas

• Are you a lawyer? Doctor? Home renovation company? A restaurant or merchant?
• For any company who conducts business locally In Village Of The Branch Facebook is an excellent way to reach your target audience.
• We are able to concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Wednesday? We can do that.

The great thing about Facebook is the capacity to target. You can run a small campaign that behaves in very big ways, simply by focusing on the right prospects, in the right region, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per ad impression (spending money on advertisements to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a disadvantage in Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're browsing because they have a genuine need. They tend to convert from web surfer to qualified prospect at a higher rate, simply because they have a need that they must fulfill (finding legal help).

In comparison, an ad on Facebook may catch a person's attention. They might or might not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our Nassau pay per click ad company, our local ad agency, SEO ad agency or retargeting companies in New York
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing dollars really will depend on the numbers.

Suppose Google clicks are $11 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your campaign, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau County web site design company, our graphic design experts or our advertising consulting services in Suffolk contact us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an ad we test pictures, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign operations is the crucial component in making the most of your advertising and marketing spend with all internet advertising, but especially with Facebook.

Our lead gen company in New York and services of our paid ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063