Facebook & Social Media Advertising In Village Of The Branch

If you are hoping to find new prospects, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Village Of The Branch, possessing the interests and geography you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the targeted traffic you receive. The concern becomes, is it worth the cost?

When you appear in front of people In Village Of The Branch, then what? It truly depends on what you want to achieve. Are we driving visitors to your website? Are we looking to get people In Village Of The Branch to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Before launching your marketing campaign, we can help you to pinpoint precisely what you need to achieve.

Remember to reach out to our website design agency In Village Of The Branch to assist you to succeed. Effective designs by our website design company will help and achieve results!

Reaching Your Prospects In Village Of The Branch on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Targeting people who have visited your web site previously (retargeting);
• Individuals that are fans of your page;
• Potential customers who have similar interests (including other pages on Facebook);
• Prospects who meet demographic criteria;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, salary, profession, job title, area, pursuits and even more. These individuals end up part of an "audience" which can consist of any number of people. Facebook doesn't provide us with that list, however it will display our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The primary benefit Facebook offers In Village Of The Branch is its capability to get to prospects that are not actively looking for what you offer. This does not mean they won't have an interest. It just means they are not actively conducting a search when they see your ad. However, they probably were looking for something such as what you provide very recently.

The search engines are restricted to the people in fact searching. A prospect may be interested in a lawyer, but if they are not doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Local Markets

• Are you an attorney? Doctor? Home renovation company? A restaurant or store?
• For any company who does business locally In Village Of The Branch Facebook is a superb method to reach your audience.
• We are able to concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Wednesday? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a very small campaign that behaves in huge ways, simply by concentrating on the correct prospects, in the right market, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per impression (paying for ads to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a problem with Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they are searching since they have a genuine need. They have a tendency to convert from web surfer to prospect at a greater rate, since they have a current need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch someone's interest. They might or might not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our pay per click ad agency, our local ad agency in Nassau County, SEO advertising agency on LI or retargeting agencies
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing budget truly depends upon the numbers.

Suppose Google clicks are $14 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our New York web design agency, our graphic design in New York or our advertising consulting services in New York contact us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an ad we test pictures, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our outstanding advertising campaign operations is the critical component in making the most of your advertising and marketing spend with all online marketing, but particularly with Facebook.

Our lead generation company in Suffolk and services of our paid media ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063