Facebook & Social Media Advertising In Village Of The Branch

If you're trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will provide you with access to people In Village Of The Branch, possessing the interests and geo targeting you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the visitors you get. The concern becomes, can it be worth the money?

After you connect with people In Village Of The Branch, then what? It truly depends on what you would like to achieve. Are we sending visitors to your website? Are we looking to get people In Village Of The Branch to become fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Before starting your advertising campaign, we can help you to figure out what it is that you really need to achieve.

Remember to talk to our website design agency In Village Of The Branch to aid your business to achieve real results. Great designs designed by our website design company help you and achieve results!

Reaching Your Prospects In Village Of The Branch on Facebook

There are many methods to reach an "Audience" on Facebook:

• Focusing on people who have visited your site previously (retargeting);
• Potential customers who are followers of your page;
• Prospects who have very similar interests (including other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, income, profession, job title, area, hobbies and much more. These people become part of an "audience" which can include any number of individuals. Facebook doesn't provide us with that list, however it will present our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary advantage Facebook offers In Village Of The Branch is its capability to reach prospects that are not actively looking for what you offer. This doesn't mean they won't be interested. It simply means they are not proactively conducting a search when they see your advertisement. However, they probably were hoping to find something similar to what you provide very recently.

The search engines like Google are limited to individuals in fact searching. A person may be in the market for an attorney, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Getting into Regional Areas

• Are you a lawyer? Doctor? Home repair company? A restaurant or store?
• For any business who does business locally In Village Of The Branch Facebook is a great way to reach your target audience.
• We have the ability to focus on your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Thursdays? We can do that.

The attractiveness of Facebook is the ability to target. You can run a small campaign that functions in very big ways, by just focusing on the right prospects, in the right location, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (spending money on ads to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a challenge with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching since they have a real need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, simply because they have a current need that they must satisfy (finding legal help).

In contrast, an ad on Facebook might capture someone's attention. They may or may not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our PPC advertising agency, our local advertising agency in Suffolk County, SEO advertising agency on LI or remarketing companies
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising budget genuinely depends on the numbers.

Suppose Bing mouse clicks are $11 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and exactly how the market reacts to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk web design consultants, our graphic design companies or our advertising consulting services call us today.

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign operations is the critical component in making the most of your advertising and marketing dollars with all online advertising, but particularly with Facebook.

Our lead gen service in Nassau and services of our display advertising ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063