Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Village Of The Branch
If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising will give you access to people In Village Of The Branch, possessing the interests and geographic targeting you want.
Obviously, everything comes at a price. You do need to pay Facebook for the targeted traffic you get. The question becomes, is it worth the cost?
Once you reach people In Village Of The Branch, then what? It really depends on what you would like to achieve. Are we sending visitors to your web site? Are we hoping to get people In Village Of The Branch to become fans of your page to generate "authority" status and brand reputation? Are we going for registrations?
Prior to starting your advertising campaign, we are able to help you to identify what it is that you need to accomplish.
Remember to reach out to our website design agency In Village Of The Branch to assist your business to maximize results. Great designs implemented by our website design company can help and secure results!
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Reaching Your Prospects In Village Of The Branch on Facebook
There are lots of ways to appear in front of an "Audience" on Facebook:
- Focusing on individuals who have visited your site before (retargeting);
- Prospects that are fans of your page;
- People that have related pursuits (which include other pages on Facebook);
- People who meet demographic considerations;
- People that are already your customers;
- and the list goes on...
With Facebook, we can easily target individuals - by gender, age, salary, profession, job title, area, passions and more. These individuals become part of an "audience" which may include many people. Facebook does not give us that list, but it will show our ads to people on that list that we have created.
We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.
Pros of Advertising on Facebook
Pro: Facebook's Advantage Over Search Engines: No Search Required
The primary advantage Facebook offers In Village Of The Branch is its capacity to reach prospects that are not actively searching for what you offer. This does not mean they will not be interested. It simply means they are not proactively conducting a search when they see your advertisement. However, they probably were seeking something like what you provide very recently.
The search engines like Google are restricted to people in fact searching. A person may be interested in an attorney, but if they are not performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.
Pro: Facebook is Fantastic for Getting into Regional Niches
- Are you a lawyer? Health care provider? Home services business? A restaurant or store?
- For any company who does business locally In Village Of The Branch Facebook is a superb technique to appear in front of your target audience.
- We have the ability to concentrate on your prospects in many ways.
- Only want to reach women 35-65 in three zip codes? No problem!
- Want to have a special offer on Mondays? We are able to do that.
The attractiveness of Facebook is the ability to target. You can run a small campaign that behaves in huge ways, by just concentrating on the right prospects, in the right region, with the right message.
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Facebook Costs are Lower, but So are Conversion Rates...
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In general, Facebook advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad impression (spending money on advertisements to be shown, instead of paying for clicks), that is likely to cost less as well.
However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a challenge with Facebook. Rather, the person is in some other mind-set.
Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are searching because they have a genuine need. They have a tendency to convert from web surfer to lead at a greater rate, because they have a need that they need to satisfy (finding legal help).
In contrast, an ad on Facebook may capture someone's interest. They might or might not be proactively looking for a lawyer, but still have the need.
For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.
If you would like to talk about the services of our Nassau pay per click ad agency, our local advertising agency in NY, SEO company on Long Island or remarketing campaign in Nassau County
please contact our offices.
So is Social Media Advertising on Facebook a Good Deal?
Whether Facebook is a "good deal" for your advertising spend genuinely will depend on the numbers.
Suppose Bing mouse clicks are $14 and Facebook actions are $1. Which of these is best? It depends.
- If 5% of Google actions convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!
The point is... there isn't any "right answer." It will depend on your campaign, your offer, and the way the marketplace responds to you. The "right answer" would be to test, modify, and test all over again.
Just remember to have your design strong before running ads like these. For info about our Suffolk web site design agency, our graphic design on LI or our advertising consulting services in Nassau contact us today.
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Facebook Strategies Must Be Maintained and Improved
Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an ad we test pictures, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.
Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our outstanding marketing campaign management is the critical component in making the most of your advertising and marketing dollars with all internet marketing, but especially with Facebook.
Our lead generation company and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063
Call Us to Discuss Your Advertising and Marketing In Village Of The Branch and Facebook
Everyone's requirements are very different, there are no blanket answers.
Call our offices at (888) 420-0063, fill in the form below or follow this link to schedule a consultation . We're happy to talk about your business and requires, and see if there is a way we can help you effectively grow your business.