Facebook & Social Media Advertising In Viola

If you're trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Viola, with the interests and geography you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the visitors you receive. The question becomes, can it be worth the money?

After you connect with people In Viola, then what? It genuinely depends on what you would like to achieve. Are we pushing people to your site? Are we trying to get people In Viola to be fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your campaign, we are able to help you to pinpoint precisely what you need to achieve.

Remember to reach out to our website design experts In Viola to work with you to succeed. Exceptional designs designed by our website design experts can help and achieve results!

Reaching Your Prospects In Viola on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Targeting those who have been to your web site before (retargeting);
• Prospects that are enthusiasts of your page;
• Individuals that have related interests (which include other pages on Facebook);
• People who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, income, profession, job title, location, interests and even more. These people end up part of an "audience" which can include any number of people. Facebook doesn't provide us with that list, however it will present our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Necessary

The main benefit Facebook offers In Viola is its capacity to appear in front of prospects who are not proactively looking for what you offer. This does not mean they will not be interested. It just means they are not proactively conducting a search when they view your ad. However, they probably were hoping to find something like what you provide very recently.

The search engines like Google are restricted to people in fact searching. A prospect may be in the market for legal counsel, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Regional Market Places

• Are you an attorney? Physician? Home renovation company? A restaurant or retailer?
• For any company who does business regionally In Viola Facebook is an excellent technique to appear in front of your audience.
• We are able to target your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Tuesdays? We can do that.

The appeal of Facebook is the capacity to target. You can operate a small campaign that behaves in huge ways, by simply targeting the correct prospects, in the right market, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a problem with Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they are searching because they have a actual need. They tend to convert from web surfer to qualified prospect at a greater rate, because they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may catch a person's attention. They may or may not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our PPC advertising agency, our local advertising agency in Nassau County, SEO ad agency or remarketing agency
please contact our offices.

Whether Facebook is really a "good deal" for your advertising budget truly depends upon the numbers.

Suppose Bing clicks are $11 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and how the marketplace responds to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our website design consultants, our graphic design services in Suffolk or our marketing consulting services contact us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign operations is the crucial component in making the most of your advertising dollars with all online marketing, but especially with Facebook.

Our lead generation service in NY and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063