Facebook & Social Media Advertising In Viola

If you are trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Viola, having the interests and geography you seek.

Of course, everything comes at a price. You need to pay Facebook for the targeted traffic you get. The concern becomes, will it be worth the money?

When you connect with people In Viola, then what? It really depends on what you would like to achieve. Are we driving visitors to your site? Are we hoping to get people In Viola to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your campaign, we can help you to figure out what it is that you really need to achieve.

Remember to meet with our website design agency In Viola to assist you to achieve real results. Quality designs from our website design agency help your business and secure results!

Reaching Your Prospects In Viola on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your website previously (retargeting);
• Potential customers that are followers of your page;
• Individuals that have very similar pursuits (such as other pages on Facebook);
• Individuals who meet demographic factors;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, salary, occupation, job title, location, hobbies and more. These individuals become part of an "audience" which may consist of many individuals. Facebook does not provide us with that list, but it will show our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main benefit Facebook offers In Viola is its capacity to appear in front of prospects that are not actively trying to find what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't actively performing a search when they view your advertisement. However, they probably were seeking something such as what you offer quite recently.

The search engines like Google are restricted to individuals in fact searching. A prospect may be in the market for legal counsel, but if they aren't performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Local Markets

• Are you an attorney? Physician? Home services company? A restaurant or merchant?
• For any company who conducts business regionally In Viola Facebook is a superb technique to appear in front of your target audience.
• We are able to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We can do that.

The appeal of Facebook is the capacity to target. You can operate a very small marketing campaign that functions in huge ways, simply by targeting the right prospects, in the right geography, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a disadvantage in Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they are searching because they have a true need. They have a tendency to convert from web surfer to prospect at a higher rate, since they have a current need that they must satisfy (finding legal help).

In comparison, an ad on Facebook may capture a person's focus. They may or may not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our LI pay per click ad agency, our local ad agency on Long Island, SEO ad agency or retargeting agencies
please contact our offices.

Whether Facebook is a "good deal" for your advertising dollars genuinely will depend on the numbers.

Suppose search engine mouse clicks are $11 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and the way the market reacts to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our web design consultants, our graphic design services in Nassau or our online marketing consulting services contact us today.

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our great advertising campaign operations is the crucial component in making the most of your advertising and marketing spend with all online marketing, but particularly with Facebook.

Our lead generation on L.I. and services of our paid ads advertising agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063