Facebook & Social Media Advertising In Viola

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will provide you with the means to access people In Viola, possessing the interests and geography you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth it?

When you appear in front of people In Viola, then what? It really depends on what you would like to achieve. Are we driving people to your site? Are we looking to get people In Viola to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your advertising campaign, we are able to help you to figure out precisely what you need to accomplish.

Remember to meet with our website design agency In Viola to aid your business to succeed. Excellent designs designed by our website design experts drive success and drive results!

Reaching Your Prospects In Viola on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your website before (retargeting);
• People that are fans of your page;
• People that have related interests (which include other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, salary, occupation, job title, location, pursuits and much more. These individuals end up part of an "audience" which can include many individuals. Facebook doesn't provide us with that list, but it will display our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Needed

The main advantage Facebook offers In Viola is its ability to get to prospects who are not actively looking for what you offer. This does not mean they will not be interested. It just means they are not proactively performing a search when they see your advertisement. However, they most likely were looking for something like what you offer quite recently.

The search engines are restricted to the people actually searching. A prospect may be in the market for a lawyer, but if they are not performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Regional Areas

• Are you an attorney? Medical professional? Home services business? A restaurant or store?
• For any company who does business regionally In Viola Facebook is an excellent technique to appear in front of your target audience.
• We can concentrate on your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Tuesdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a small campaign that behaves in huge ways, by just targeting the correct prospects, in the right geography, with the right message.

In general, Facebook marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are searching since they have a true need. They tend to convert from web surfer to prospect at a greater rate, simply because they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might catch someone's interest. They might or might not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our PPC ad consultants, our local advertising agency in Suffolk, SEO advertising agency or retargeting agencies in Nassau
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising budget really depends on the numbers.

Suppose Bing clicks are $12 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and how the market responds to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our web site design agency, our graphic design companies or our online advertising consulting services call us today.

Facebook Promotions Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an advertisement we test images, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign management is the critical component in making the most of your marketing and advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation on LI and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063