Facebook & Social Media Advertising In Wading River

If you're trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Wading River, possessing the interests and geography you seek.

Of course, everything comes at a price. You need to pay Facebook for the visitors you get. The concern becomes, can it be worth the money?

When you connect with people In Wading River, then what? It truly depends on what you would like to achieve. Are we sending visitors to your site? Are we looking to get people In Wading River to become fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Before launching your advertising campaign, we can help you to figure out precisely what you need to accomplish.

Remember to engage our website design agency In Wading River to aid your business to succeed. Strong designs from our website design experts help your business and drive results!

Reaching Your Prospects In Wading River on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your web site in the past (retargeting);
• Prospects that are enthusiasts of your page;
• People that have related pursuits (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, salary, profession, job title, area, hobbies and more. These individuals become part of an "audience" which can include any number of individuals. Facebook does not provide us with that list, however it will present our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The main advantage Facebook offers In Wading River is its capacity to get to prospects that are not proactively searching for what you offer. This does not necessarily mean they will not be interested. It simply means they are not actively conducting a search when they see your ad. However, they most likely were looking for something similar to what you provide quite recently.

The search engines are limited to individuals in fact searching. A person may be considering an attorney, but if they aren't doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Regional Markets

• Are you an attorney? Physician? Home services business? A restaurant or merchant?
• For any company who conducts business locally In Wading River Facebook is a great way to appear in front of your target audience.
• We can focus on your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Tuesdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a very small marketing campaign that behaves in very big ways, by simply focusing on the right prospects, in the right geography, with the right message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad view (paying for ads to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a challenge with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they're searching because they have a genuine need. They tend to convert from surfer to prospect at a greater rate, simply because they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook may capture someone's focus. They might or might not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our pay per click ad agency, our local ad company, SEO ad agency in Nassau County or retargeting agencies on L.I.
please contact our offices.

Whether Facebook is really a "good deal" for your advertising budget genuinely will depend on the numbers.

Suppose Google clicks are $11 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your campaign, your offer, and exactly how the marketplace responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Long Island web design agency, our graphic design experts in NY or our advertising consulting services call us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our great campaign operations is the crucial component in making the most of your marketing spend with all internet marketing, but particularly with Facebook.

Our lead generation and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063