Facebook & Social Media Advertising In Wading River

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising will provide you with access to people In Wading River, with the interests and geography you seek.

Of course, everything comes at a cost. You need to pay Facebook for the traffic you receive. The question becomes, is it worth the money?

Once you appear in front of people In Wading River, then what? It truly depends on what you want to achieve. Are we pushing visitors to your web site? Are we looking to get people In Wading River to become fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your campaign, we can help you to identify precisely what you really need to achieve.

Remember to reach out to our website design experts In Wading River to aid you to maximize results. Powerful designs from our website design company drive success and secure results!

Reaching Your Prospects In Wading River on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have been to your site previously (retargeting);
• People who are followers of your page;
• People that have related passions (which include other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, income, profession, job title, area, hobbies and much more. These people end up part of an "audience" which may include any number of individuals. Facebook does not give us that list, however it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary advantage Facebook offers In Wading River is its ability to appear in front of prospects that are not actively looking for what you offer. This doesn't mean they won't be interested. It just means they aren't actively performing a search when they see your ad. However, they most likely were looking for something similar to what you provide quite recently.

The search engines are limited to people actually searching. A prospect may be interested in a lawyer, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Reaching Local Areas

• Are you an attorney? Physician? Home repair company? A restaurant or merchant?
• For any company who conducts business locally In Wading River Facebook is an excellent technique to reach your audience.
• We are able to target your prospects in numerous ways.
• Only need to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Thursdays? We can do that.

The attractiveness of Facebook is the ability to target. You can run a very small marketing campaign that behaves in huge ways, by simply focusing on the correct prospects, in the right geography, with the right message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a disadvantage in Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing because they have a true need. They tend to convert from web surfer to qualified prospect at a higher rate, because they have a need that they must satisfy (finding legal help).

In contrast, an ad on Facebook may capture a person's interest. They might or might not be actively searching for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our Nassau PPC ad agency, our local advertising company, SEO ad agency in Suffolk or retargeting agencies in NY
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising dollars really will depend on the numbers.

Suppose search engine clicks are $14 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your strategy, your offer, and exactly how the market responds to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our web site design consultants, our graphic design experts or our online advertising consulting services in Nassau County contact us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an advertisement we test pictures, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our great advertising campaign management is the essential component in making the most of your marketing and advertising spend with all internet advertising, but especially with Facebook.

Our lead generation service in NY and services of our paid ads experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063