Facebook & Social Media Advertising In Wading River

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing will give you access to people In Wading River, with the interests and geo targeting you want.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted traffic you receive. The question becomes, will it be worth it?

After you connect with people In Wading River, then what? It genuinely depends on what you would like to accomplish. Are we driving visitors to your website? Are we trying to get people In Wading River to become fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your campaign, we can help you to pinpoint what it is that you really need to accomplish.

Remember to meet with our website design experts In Wading River to work with you to maximize results. Great designs implemented by our website design agency can help and achieve results!

Reaching Your Prospects In Wading River on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Focusing on people who have visited your site in the past (retargeting);
• Prospects who are fans of your page;
• Potential customers who have similar passions (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, income, profession, job title, location, hobbies and much more. These individuals end up part of an "audience" which can consist of many people. Facebook doesn't provide us with that list, but it will display our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The main advantage Facebook offers In Wading River is its capability to appear in front of prospects that are not actively searching for what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't proactively performing a search when they see your advertisement. However, they probably were seeking something like what you provide quite recently.

The search engines like Google are restricted to the people in fact searching. A person may be considering legal counsel, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Markets

• Are you a lawyer? Doctor? Home services company? A restaurant or retailer?
• For any company who does business regionally In Wading River Facebook is a superb method to reach your audience.
• We are able to concentrate on your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Wednesday? We are able to do that.

The appeal of Facebook is the ability to target. You can run a small campaign that functions in very big ways, by simply concentrating on the right prospects, in the right region, with the right message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad view (paying for advertisements to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a challenge with Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're searching because they have a real need. They tend to convert from surfer to prospect at a higher rate, since they have a current need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook may catch someone's focus. They might or might not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our Nassau PPC ad agency, our local ad agency, SEO advertising agency in Nassau or remarketing campaign in Nassau County
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising dollars really depends upon the numbers.

Suppose Google mouse clicks are $11 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and the way the market reacts to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our LI web design professionals, our graphic design services in Suffolk County or our marketing consulting services in NY call us today.

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an advertisement we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our superb advertising campaign operations is the crucial component in making the most of your advertising spend with all online advertising, but particularly with Facebook.

Our lead gen company on L.I. and services of our display ads advertising agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063