Facebook & Social Media Advertising In Wading River

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing will provide you with the means to access people In Wading River, having the interests and geography you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the traffic you receive. The concern becomes, can it be worth the money?

Once you connect with people In Wading River, then what? It genuinely depends on what you would like to achieve. Are we pushing people to your website? Are we trying to get people In Wading River to be fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Before starting your campaign, we are able to help you to figure out what it is that you really need to achieve.

Remember to talk to our website design agency In Wading River to aid your business to achieve results. Excellent designs created by our website design experts help your business and achieve results!

Reaching Your Prospects In Wading River on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Targeting individuals who have visited your web site in the past (retargeting);
• Prospects that are fans of your page;
• People who have similar pursuits (including other pages on Facebook);
• Potential customers who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, salary, career, job title, location, hobbies and much more. These people end up part of an "audience" which may consist of many individuals. Facebook does not provide us with that list, but it will present our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The main benefit Facebook offers In Wading River is its capacity to reach prospects that are not proactively searching for what you offer. This doesn't mean they will not have an interest. It just means they are not actively performing a search when they see your ad. However, they most likely were seeking something similar to what you offer quite recently.

The search engines are restricted to individuals in fact searching. A person may be interested in a lawyer, but if they are not doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Local Markets

• Are you a lawyer? Health care provider? Home services company? A restaurant or merchant?
• For any organization who does business locally In Wading River Facebook is an excellent way to reach your audience.
• We have the ability to concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Mondays? We can do that.

The beauty of Facebook is the ability to target. You can run a small advertising campaign that functions in huge ways, by just targeting the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (paying for ads to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a problem with Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching because they have a actual need. They have a tendency to convert from surfer to lead at a greater rate, because they have a need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook may catch someone's attention. They might or might not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our New York PPC ad consultants, our local advertising company on Long Island, SEO ad agency on Long Island or remarketing companies in Nassau County
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing budget really depends on the numbers.

Suppose search engine mouse clicks are $10 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and the way the market responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our web site design gurus, our graphic design in New York or our marketing consulting services in New York call us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our exceptional campaign operations is the crucial component in making the most of your advertising spend with all internet marketing, but particularly with Facebook.

Our lead generation on Long Island and services of our display ads advertising agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063