Facebook & Social Media Advertising In Wainscott

If you're trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Wainscott, possessing the interests and geography you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted traffic you receive. The question becomes, is it worth the cost?

After you appear in front of people In Wainscott, then what? It truly depends on what you want to achieve. Are we sending people to your website? Are we looking to get people In Wainscott to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your advertising campaign, we are able to help you to determine precisely what you really need to accomplish.

Remember to allow our website design experts In Wainscott to serve you to achieve real results. Excellent designs by our website design agency help you and drive results!

Reaching Your Prospects In Wainscott on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have been to your website before (retargeting);
• Prospects that are fans of your page;
• Individuals who may have similar interests (which include other pages on Facebook);
• People who meet demographic factors;
• People that are already your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, salary, career, job title, area, passions and more. These individuals end up part of an "audience" which can consist of many people. Facebook does not give us that list, but it will display our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main advantage Facebook offers In Wainscott is its ability to appear in front of prospects that are not actively trying to find what you offer. This does not necessarily mean they won't have an interest. It just means they are not actively performing a search when they view your advertisement. However, they most likely were looking for something such as what you offer quite recently.

The search engines are restricted to the people in fact searching. A person may be considering legal counsel, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Getting into Regional Markets

• Are you an attorney? Health care provider? Home repair business? A restaurant or merchant?
• For any business who conducts business regionally In Wainscott Facebook is an excellent method to appear in front of your audience.
• We can target your prospects in numerous ways.
• Only wish to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Thursdays? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a small marketing campaign that behaves in very big ways, simply by concentrating on the right prospects, in the right area, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per impression (paying for advertisements to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a downside to Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they are browsing since they have a genuine need. They tend to convert from web surfer to qualified prospect at a higher rate, simply because they have a need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may capture a person's interest. They might or might not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our Suffolk County PPC ad consultants, our local ad company, SEO ad agency on Long Island or retargeting companies
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing spend really depends upon the numbers.

Suppose Google clicks are $12 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your campaign, your offer, and how the market responds to you. The "right answer" is to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our Long Island website design consultants, our graphic design experts in Suffolk County or our advertising consulting services in Suffolk call us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our great advertising campaign operations is the crucial component in making the most of your advertising and marketing dollars with all internet marketing, but particularly with Facebook.

Our lead generation in Suffolk and services of our display ads experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063