Facebook & Social Media Advertising In Wainscott

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will provide you with the means to access people In Wainscott, having the interests and geographic targeting you want.

Obviously, everything comes at a price. You must pay Facebook for the targeted traffic you get. The concern becomes, can it be worth the cost?

After you reach people In Wainscott, then what? It truly depends on what you would like to achieve. Are we sending visitors to your web site? Are we looking to get people In Wainscott to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your campaign, we can help you to pinpoint precisely what you really need to accomplish.

Remember to meet with our website design experts In Wainscott to assist you to achieve results. Exceptional designs by our website design agency help your business and drive results!

Reaching Your Prospects In Wainscott on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your website previously (retargeting);
• People that are fans of your page;
• Individuals that have similar pursuits (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, career, job title, location, passions and much more. These people become part of an "audience" which may include many individuals. Facebook doesn't give us that list, however it will display our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Necessary

The primary benefit Facebook offers In Wainscott is its capacity to reach prospects who are not proactively searching for what you offer. This does not necessarily mean they won't be interested. It simply means they are not actively conducting a search when they see your advertisement. However, they most likely were hoping to find something like what you provide very recently.

The search engines like Google are limited to the people in fact searching. A person may be in the market for an attorney, but if they aren't performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Getting to Local Niches

• Are you an attorney? Medical professional? Home services company? A restaurant or retailer?
• For any organization who conducts business regionally In Wainscott Facebook is a superb technique to reach your audience.
• We are able to focus on your prospects in several ways.
• Only wish to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special on Mondays? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a very small campaign that functions in very big ways, by simply focusing on the right prospects, in the right area, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a downside to Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they're searching because they have a real need. They have a tendency to convert from web surfer to lead at a greater rate, simply because they have a need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might capture someone's attention. They might or might not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our PPC advertising company, our local ad agency in Suffolk County, SEO experts or remarketing agency
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising spend really depends on the numbers.

Suppose Bing clicks are $14 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and exactly how the marketplace responds to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our website design agency, our graphic design experts on Long Island or our marketing consulting services call us today.

Facebook Promotions Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an ad we test pictures, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our great marketing campaign operations is the critical component in making the most of your marketing spend with all internet marketing, but especially with Facebook.

Our lead gen in New York and services of our display ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063