Facebook & Social Media Advertising In Wainscott

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising will provide you with the means to access people In Wainscott, having the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the targeted visitors you get. The concern becomes, is it worth the cost?

Once you reach people In Wainscott, then what? It really depends on what you would like to accomplish. Are we driving visitors to your web site? Are we hoping to get people In Wainscott to be fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Prior to launching your marketing campaign, we can help you to determine what it is that you really need to accomplish.

Remember to allow our website design experts In Wainscott to help your business to achieve results. Effective designs developed by our website design agency can help and achieve results!

Reaching Your Prospects In Wainscott on Facebook

There are many ways to reach an "Audience" on Facebook:

• Targeting people who have visited your web site in the past (retargeting);
• Potential customers that are fans of your page;
• Prospects who have very similar pursuits (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• People that are currently your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, income, occupation, job title, area, pursuits and even more. These people become part of an "audience" which can include many individuals. Facebook doesn't give us that list, however it will display our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary advantage Facebook offers In Wainscott is its capacity to reach prospects that are not actively looking for what you offer. This does not mean they will not have an interest. It simply means they are not proactively conducting a search when they view your advertisement. However, they most likely were looking for something similar to what you provide quite recently.

The search engines are restricted to individuals actually searching. A prospect may be interested in an attorney, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Markets

• Are you an attorney? Medical professional? Home renovation company? A restaurant or retailer?
• For any company who conducts business regionally In Wainscott Facebook is a great technique to reach your target audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Mondays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a very small campaign that behaves in huge ways, by just concentrating on the right prospects, in the right geo, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (paying for ads to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a problem with Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing because they have a genuine need. They have a tendency to convert from web surfer to prospect at a higher rate, since they have a current need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture a person's focus. They might or might not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our Suffolk County PPC advertising agency, our local advertising experts, SEO consultants in NY or retargeting agencies
please contact our offices.

Whether Facebook is really a "great deal" for your marketing dollars really depends on the numbers.

Suppose search engine clicks are $10 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our LI web design agency, our graphic design experts or our advertising consulting services on Long Island call us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an ad we test pictures, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our exceptional marketing campaign operations is the critical component in making the most of your marketing and advertising dollars with all internet marketing, but especially with Facebook.

Our lead generation company and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063