Facebook & Social Media Advertising In Wainscott

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will provide you with the means to access people In Wainscott, with the interests and geography you want.

Of course, everything comes at a price. You must pay Facebook for the targeted visitors you get. The question becomes, will it be worth the cost?

When you connect with people In Wainscott, then what? It truly depends on what you would like to accomplish. Are we driving people to your web site? Are we looking to get people In Wainscott to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Before launching your campaign, we are able to help you to identify precisely what you need to accomplish.

Remember to call our website design agency In Wainscott to assist your business to achieve real results. Exceptional designs implemented by our website design agency help your business and secure results!

Reaching Your Prospects In Wainscott on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Concentrating on those who have visited your website previously (retargeting);
• People that are enthusiasts of your page;
• Prospects that have very similar pursuits (which include other pages on Facebook);
• People who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, salary, career, job title, location, interests and much more. These individuals become part of an "audience" which may consist of many people. Facebook doesn't provide us with that list, however it will present our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main advantage Facebook offers In Wainscott is its capability to reach prospects who are not actively looking for what you offer. This does not necessarily mean they will not be interested. It just means they aren't actively performing a search when they see your ad. However, they probably were hoping to find something like what you offer quite recently.

The search engines like Google are limited to individuals in fact searching. A prospect may be interested in an attorney, but if they aren't doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Areas

• Are you a lawyer? Doctor? Home renovation business? A restaurant or merchant?
• For any business who does business regionally In Wainscott Facebook is a great way to appear in front of your target audience.
• We are able to concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Wednesday? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a very small marketing campaign that functions in very big ways, simply by focusing on the right prospects, in the right geo, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a downside to Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they're browsing since they have a genuine need. They tend to convert from web surfer to qualified prospect at a greater rate, simply because they have a current need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture someone's focus. They might or might not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our Nassau County PPC advertising company, our local ad company, search engine optimization ad agency in New York or retargeting agency
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing budget genuinely will depend on the numbers.

Suppose Bing clicks are $11 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our website design agency, our graphic design or our marketing consulting services contact us today.

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an advertisement we test pictures, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign operations is the essential component in making the most of your advertising and marketing spend with all online marketing, but particularly with Facebook.

Our lead gen in Nassau and services of our display advertising ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063