Facebook & Social Media Advertising In Wantagh

If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you access to people In Wantagh, having the interests and geography you seek.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted visitors you get. The question becomes, can it be worth the cost?

After you reach people In Wantagh, then what? It really depends on what you would like to achieve. Are we pushing people to your web site? Are we trying to get people In Wantagh to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your marketing campaign, we can help you to figure out what it is that you need to accomplish.

Remember to allow our website design company In Wantagh to assist you to achieve real results. Strong designs created by our website design company drive success and secure results!

Reaching Your Prospects In Wantagh on Facebook

There are many methods to reach an "Audience" on Facebook:

• Focusing on those who have been to your site in the past (retargeting);
• Prospects who are fans of your page;
• Prospects that have very similar interests (such as other pages on Facebook);
• People who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, occupation, job title, area, pursuits and even more. These people become part of an "audience" which may include any number of individuals. Facebook does not provide us with that list, however it will present our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The primary benefit Facebook offers In Wantagh is its ability to get to prospects who are not actively looking for what you offer. This doesn't mean they will not be interested. It just means they aren't actively performing a search when they see your ad. However, they most likely were hoping to find something like what you provide quite recently.

The search engines are restricted to the people actually searching. A person may be interested in an attorney, but if they are not performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Getting into Regional Niches

• Are you an attorney? Physician? Home renovation business? A restaurant or retailer?
• For any business who conducts business regionally In Wantagh Facebook is an excellent technique to reach your audience.
• We are able to concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Wednesday? We can do that.

The great thing about Facebook is the ability to target. You can run a very small campaign that behaves in huge ways, by merely targeting the correct prospects, in the right location, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (paying for ads to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a disadvantage in Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they're browsing because they have a actual need. They tend to convert from surfer to lead at a greater rate, since they have a current need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture someone's focus. They may or may not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our pay per click ad agency, our local ad agency, SEO ad agency or remarketing campaign in Nassau
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising budget really depends on the numbers.

Suppose Bing clicks are $10 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and how the marketplace reacts to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk web design agency, our graphic design experts or our marketing consulting services in Nassau contact us today.

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our great marketing campaign management is the essential component in making the most of your advertising and marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation in Suffolk County and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063