Facebook & Social Media Advertising In Wantagh

If you are hoping to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In Wantagh, having the interests and geo targeting you seek.

Obviously, everything comes at a cost. You must pay Facebook for the targeted visitors you get. The concern becomes, will it be worth the money?

When you reach people In Wantagh, then what? It genuinely depends on what you want to accomplish. Are we pushing visitors to your web site? Are we hoping to get people In Wantagh to be fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Before starting your advertising campaign, we are able to help you to identify precisely what you need to accomplish.

Remember to talk to our website design experts In Wantagh to serve you to succeed. Powerful designs created by our website design experts drive success and drive results!

Reaching Your Prospects In Wantagh on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Targeting individuals who have visited your site before (retargeting);
• Potential customers who are followers of your page;
• Prospects that have very similar passions (such as other pages on Facebook);
• Prospects who meet demographic factors;
• People who are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, salary, profession, job title, area, hobbies and even more. These individuals end up part of an "audience" which may include many individuals. Facebook doesn't provide us with that list, however it will display our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary advantage Facebook offers In Wantagh is its capacity to reach prospects who are not proactively trying to find what you offer. This does not necessarily mean they won't be interested. It just means they aren't actively performing a search when they see your ad. However, they probably were looking for something such as what you provide quite recently.

The search engines are limited to individuals in fact searching. A prospect may be considering an attorney, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Regional Niches

• Are you a lawyer? Physician? Home repair company? A restaurant or merchant?
• For any organization who conducts business regionally In Wantagh Facebook is a great method to reach your target audience.
• We can concentrate on your prospects in many ways.
• Only need to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Tuesdays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a small campaign that behaves in very big ways, by merely focusing on the correct prospects, in the right area, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per impression (paying for ads to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a challenge with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they're browsing because they have a genuine need. They tend to convert from web surfer to qualified prospect at a greater rate, simply because they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might capture a person's interest. They may or may not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our PPC ad agency, our local ad professionals in NY, search engine optimization experts or remarketing agency
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising budget really depends on the numbers.

Suppose search engine mouse clicks are $12 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our LI website design gurus, our graphic design in NY or our marketing consulting services call us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an advertisement we test pictures, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign management is the crucial component in making the most of your advertising and marketing spend with all online advertising, but particularly with Facebook.

Our lead generation service on L.I. and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063