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Facebook & Social Media Advertising In Wantagh

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Wantagh

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will give you access to people In Wantagh, possessing the interests and geography you seek.

Obviously, everything comes at a price. You need to pay Facebook for the targeted traffic you receive. The concern becomes, will it be worth it?

Once you reach people In Wantagh, then what? It really depends on what you would like to accomplish. Are we driving people to your web site? Are we looking to get people In Wantagh to become fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Before launching your campaign, we can help you to identify precisely what you really need to achieve.

Remember to speak with our website design agency In Wantagh to aid you to achieve real results. Quality designs designed by our website design company help you and achieve results!

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target your audience In Wantagh with Facebook

Reaching Your Prospects In Wantagh on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

  • Focusing on people who have visited your website before (retargeting);
  • Prospects that are fans of your page;
  • Potential customers who have related interests (which include other pages on Facebook);
  • Individuals who meet demographic factors;
  • People that are currently your customers;
  • and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, salary, career, job title, location, passions and even more. These people become part of an "audience" which can include any number of people. Facebook doesn't give us that list, but it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Necessary

The main benefit Facebook offers In Wantagh is its capacity to reach prospects that are not actively trying to find what you offer. This does not necessarily mean they will not have an interest. It simply means they are not actively conducting a search when they view your advertisement. However, they most likely were looking for something such as what you offer quite recently.

The search engines like Google are restricted to individuals in fact searching. A person may be interested in a lawyer, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Local Markets

  • Are you an attorney? Doctor? Home renovation company? A restaurant or merchant?
  • For any company who conducts business regionally In Wantagh Facebook is a superb technique to appear in front of your target audience.
  • We have the ability to focus on your prospects in many ways.
  • Only wish to reach women 35-65 in three zip codes? Not a problem!
  • Want to have a special on Thursdays? We can do that.

The appeal of Facebook is the ability to target. You can run a very small campaign that functions in huge ways, by just targeting the right prospects, in the right geography, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per impression (paying for ads to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a challenge with Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they're browsing since they have a genuine need. They tend to convert from web surfer to prospect at a greater rate, simply because they have a current need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook might capture someone's attention. They might or might not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our PPC ad agency, our local ad company, SEO ad agency in Nassau or remarketing agency in New York
please contact our offices.

So is Social Media Advertising on Facebook a Good Deal?

Whether Facebook is a "good deal" for your marketing spend truly depends on the numbers.

Suppose Bing mouse clicks are $12 and Facebook visitors are $1. Which of these is best? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and how the market responds to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our website design agency, our graphic design in NY or our marketing consulting services contact us today.

facebook marketing strategy
social media marketing with facebook In Wantagh

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an advertisement we test graphics, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our great marketing campaign operations is the critical component in making the most of your marketing and advertising dollars with all online advertising, but particularly with Facebook.

Our lead generation service and services of our display advertising ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063