Facebook & Social Media Advertising In Water Mill

If you are hoping to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will give you the means to access people In Water Mill, possessing the interests and geography you seek.

Obviously, everything comes at a cost. You must pay Facebook for the visitors you receive. The question becomes, is it worth the cost?

Once you appear in front of people In Water Mill, then what? It truly depends on what you want to accomplish. Are we driving people to your site? Are we looking to get people In Water Mill to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your advertising campaign, we can help you to figure out what it is that you really need to achieve.

Remember to let our website design company In Water Mill to assist you to maximize results. Professional designs implemented by our website design agency drive success and secure results!

Reaching Your Prospects In Water Mill on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Focusing on those who have been to your web site in the past (retargeting);
• People who are followers of your page;
• People that have similar interests (such as other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, income, profession, job title, location, passions and even more. These people become part of an "audience" which may consist of many individuals. Facebook does not provide us with that list, but it will display our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Required

The primary advantage Facebook offers In Water Mill is its capability to appear in front of prospects who are not actively looking for what you offer. This doesn't mean they won't be interested. It simply means they are not actively performing a search when they see your ad. However, they most likely were seeking something such as what you provide quite recently.

The search engines are limited to individuals in fact searching. A person may be in the market for legal counsel, but if they aren't performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Regional Market Places

• Are you a lawyer? Health care provider? Home repair company? A restaurant or merchant?
• For any business who does business locally In Water Mill Facebook is a great technique to reach your target audience.
• We are able to concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Mondays? We can do that.

The appeal of Facebook is the ability to target. You can operate a very small campaign that functions in huge ways, by just concentrating on the correct prospects, in the right geography, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a problem with Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing because they have a real need. They tend to convert from surfer to prospect at a higher rate, because they have a need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture someone's focus. They might or might not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our PPC ad consultants, our local advertising experts, SEO ad agency in Suffolk County or retargeting companies in Nassau County
please contact our offices.

Whether Facebook is really a "good deal" for your advertising budget genuinely depends upon the numbers.

Suppose search engine mouse clicks are $12 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and how the market reacts to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk website design agency, our graphic design companies on L.I. or our online advertising consulting services on LI contact us today.

Facebook Promotions Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an ad we test pictures, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign management is the critical component in making the most of your advertising and marketing dollars with all online advertising, but particularly with Facebook.

Our lead generation company and services of our paid ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063