Facebook & Social Media Advertising In Water Mill

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising will give you the means to access people In Water Mill, having the interests and geography you seek.

Of course, everything comes at a cost. You must pay Facebook for the targeted visitors you get. The concern becomes, will it be worth the money?

After you connect with people In Water Mill, then what? It truly depends on what you want to achieve. Are we sending people to your site? Are we hoping to get people In Water Mill to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your marketing campaign, we are able to help you to pinpoint precisely what you need to accomplish.

Remember to speak with our website design experts In Water Mill to aid you to succeed. Professional designs created by our website design company can help and secure results!

Reaching Your Prospects In Water Mill on Facebook

There are many methods to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your site previously (retargeting);
• Prospects who are enthusiasts of your page;
• Individuals who may have very similar pursuits (including other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, income, occupation, job title, location, passions and even more. These people end up part of an "audience" which can consist of many people. Facebook doesn't provide us with that list, however it will present our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The main benefit Facebook offers In Water Mill is its capability to reach prospects who are not proactively searching for what you offer. This does not mean they will not be interested. It just means they aren't actively performing a search when they view your ad. However, they probably were looking for something similar to what you provide very recently.

The search engines are limited to people in fact searching. A prospect may be interested in legal counsel, but if they aren't performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Regional Areas

• Are you an attorney? Health care provider? Home renovation business? A restaurant or store?
• For any business who conducts business locally In Water Mill Facebook is a superb technique to appear in front of your target audience.
• We can target your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Mondays? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a very small marketing campaign that functions in very big ways, by merely targeting the correct prospects, in the right geography, with the right message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad view (paying for ads to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a problem with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing because they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a higher rate, since they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might catch a person's focus. They may or may not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our Suffolk County PPC ad agency, our local advertising agency in New York, SEO ad agency in New York or retargeting companies in Suffolk County
please contact our offices.

Whether Facebook is really a "good deal" for your marketing dollars truly depends on the numbers.

Suppose Google mouse clicks are $11 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and exactly how the market reacts to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau County website design gurus, our graphic design services in Nassau or our marketing consulting services contact us today.

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an ad we test graphics, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our great campaign management is the essential component in making the most of your marketing spend with all internet marketing, but especially with Facebook.

Our lead gen service in Nassau and services of our display advertising ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063