Facebook & Social Media Advertising In Water Mill

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing will provide you with access to people In Water Mill, with the interests and geographic targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The concern becomes, is it worth the money?

When you connect with people In Water Mill, then what? It really depends on what you want to accomplish. Are we driving visitors to your website? Are we looking to get people In Water Mill to be fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Before launching your advertising campaign, we are able to help you to determine precisely what you need to accomplish.

Remember to call our website design company In Water Mill to aid your business to succeed. Effective designs implemented by our website design company can help and secure results!

Reaching Your Prospects In Water Mill on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your site before (retargeting);
• Prospects that are fans of your page;
• People that have related passions (which include other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, income, occupation, job title, location, pursuits and more. These individuals become part of an "audience" which may include any number of individuals. Facebook does not provide us with that list, but it will present our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main benefit Facebook offers In Water Mill is its capability to appear in front of prospects who are not actively trying to find what you offer. This doesn't mean they will not have an interest. It simply means they aren't proactively conducting a search when they view your advertisement. However, they most likely were looking for something similar to what you provide quite recently.

The search engines like Google are limited to the people in fact searching. A person may be in the market for legal counsel, but if they are not performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Reaching Local Niches

• Are you an attorney? Health care provider? Home services business? A restaurant or store?
• For any business who does business regionally In Water Mill Facebook is a great technique to reach your audience.
• We have the ability to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Thursdays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a very small campaign that behaves in very big ways, by simply targeting the correct prospects, in the right geo, with the right message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a downside to Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are browsing since they have a real need. They tend to convert from web surfer to qualified prospect at a higher rate, since they have a current need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch someone's attention. They might or might not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about below.

If you would like to discuss the services of our NY PPC advertising company, our local ad professionals on Long Island, SEO professionals or remarketing agency on Long Island
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing budget really depends upon the numbers.

Suppose search engine mouse clicks are $11 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and the way the market reacts to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Long Island website design professionals, our graphic design experts in NY or our advertising consulting services on L.I. call us today.

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an ad we test pictures, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our exceptional advertising campaign operations is the critical component in making the most of your marketing spend with all internet marketing, but especially with Facebook.

Our lead generation service in NY and services of our display advertising professionals in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063