Facebook & Social Media Advertising In Water Mill

If you are hoping to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Water Mill, having the interests and geography you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the visitors you receive. The question becomes, can it be worth it?

Once you appear in front of people In Water Mill, then what? It really depends on what you want to accomplish. Are we driving visitors to your web site? Are we trying to get people In Water Mill to become fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Before launching your advertising campaign, we can help you to pinpoint what it is that you need to accomplish.

Remember to engage our website design company In Water Mill to serve your business to succeed. Quality designs designed by our website design experts help you and drive results!

Reaching Your Prospects In Water Mill on Facebook

There are many methods to reach an "Audience" on Facebook:

• Focusing on those who have visited your website before (retargeting);
• Prospects who are followers of your page;
• Prospects who have very similar interests (such as other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, salary, profession, job title, location, hobbies and even more. These individuals end up part of an "audience" which can consist of many people. Facebook doesn't provide us with that list, but it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Required

The main benefit Facebook offers In Water Mill is its capability to reach prospects who are not actively looking for what you offer. This does not necessarily mean they will not be interested. It simply means they aren't proactively performing a search when they see your ad. However, they probably were seeking something like what you provide very recently.

The search engines like Google are restricted to the people in fact searching. A person may be interested in an attorney, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Local Niches

• Are you an attorney? Doctor? Home repair business? A restaurant or store?
• For any business who conducts business locally In Water Mill Facebook is an excellent way to appear in front of your target audience.
• We have the ability to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Wednesday? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a small marketing campaign that behaves in very big ways, by merely targeting the correct prospects, in the right geo, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (spending money on advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a problem with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they're searching since they have a true need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, simply because they have a need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch a person's attention. They may or may not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our New York pay per click advertising consultants, our local advertising consultants, SEO ad agency in Suffolk or remarketing companies in Nassau
please contact our offices.

Whether Facebook is really a "good deal" for your marketing dollars really depends on the numbers.

Suppose search engine clicks are $11 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our web design company, our graphic design in Nassau County or our marketing consulting services contact us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an advertisement we test images, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our exceptional advertising campaign management is the crucial component in making the most of your advertising spend with all online marketing, but particularly with Facebook.

Our lead gen service in Nassau and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063