Facebook & Social Media Advertising In Wesley Hills

If you're trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing will give you access to people In Wesley Hills, having the interests and geographic targeting you want.

Of course, everything comes at a price. You do need to pay Facebook for the targeted traffic you get. The question becomes, will it be worth the money?

After you appear in front of people In Wesley Hills, then what? It really depends on what you would like to achieve. Are we sending people to your website? Are we hoping to get people In Wesley Hills to become fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your marketing campaign, we can help you to figure out what it is that you really need to achieve.

Remember to meet with our website design experts In Wesley Hills to serve you to achieve real results. Strong designs created by our website design agency will help and secure results!

Reaching Your Prospects In Wesley Hills on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Concentrating on those who have been to your web site previously (retargeting);
• Individuals who are fans of your page;
• Individuals who may have related pursuits (such as other pages on Facebook);
• Prospects who meet demographic criteria;
• People that are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, income, career, job title, area, interests and more. These individuals become part of an "audience" which can include many people. Facebook does not provide us with that list, but it will display our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Required

The main benefit Facebook offers In Wesley Hills is its ability to appear in front of prospects that are not actively trying to find what you offer. This does not mean they will not have an interest. It just means they aren't actively conducting a search when they view your ad. However, they most likely were seeking something similar to what you provide very recently.

The search engines like Google are limited to individuals actually searching. A person may be in the market for legal counsel, but if they are not performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Local Market Places

• Are you a lawyer? Medical professional? Home repair company? A restaurant or merchant?
• For any company who does business regionally In Wesley Hills Facebook is an excellent way to appear in front of your target audience.
• We can target your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special on Thursdays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a very small marketing campaign that functions in huge ways, by just targeting the correct prospects, in the right location, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad view (spending money on advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a downside to Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they're searching because they have a real need. They tend to convert from web surfer to prospect at a higher rate, because they have a current need that they must fulfill (finding legal help).

In contrast, an ad on Facebook might catch a person's focus. They might or might not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our Nassau pay per click ad consultants, our local advertising agency on Long Island, SEO ad agency or remarketing campaign in NY
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing spend really will depend on the numbers.

Suppose Google clicks are $12 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and how the marketplace reacts to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Suffolk website design gurus, our graphic design experts or our marketing consulting services contact us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb advertising campaign operations is the crucial component in making the most of your marketing and advertising spend with all internet marketing, but especially with Facebook.

Our lead generation in NY and services of our display advertising professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063