Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In West Babylon
If you are hoping to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In West Babylon, possessing the interests and geographic targeting you want.
Of course, everything comes at a price. You must pay Facebook for the traffic you receive. The concern becomes, can it be worth it?
After you appear in front of people In West Babylon, then what? It genuinely depends on what you would like to achieve. Are we driving people to your site? Are we hoping to get people In West Babylon to become fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?
Prior to launching your advertising campaign, we can help you to identify precisely what you really need to achieve.
Remember to let our website design company In West Babylon to help your business to succeed. Strong designs created by our website design agency can help and drive results!


Reaching Your Prospects In West Babylon on Facebook
There are many approaches to appear in front of an "Audience" on Facebook:
- Concentrating on individuals who have been to your web site in the past (retargeting);
- Individuals that are enthusiasts of your page;
- Individuals who have similar pursuits (such as other pages on Facebook);
- Prospects who meet demographic factors;
- Prospects that are already your customers;
- and the list goes on...
With Facebook, we're able to target individuals - by gender, age, income, profession, job title, location, passions and much more. These people end up part of an "audience" which may consist of many individuals. Facebook does not give us that list, however it will show our ads to people on that list that we have created.
We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.
Pros of Advertising on Facebook
Pro: Facebook's Edge Over Google and Bing: No Search Required
The primary advantage Facebook offers In West Babylon is its ability to reach prospects who are not actively trying to find what you offer. This does not mean they will not be interested. It simply means they aren't proactively performing a search when they view your ad. However, they most likely were hoping to find something such as what you offer very recently.
The search engines are limited to the people in fact searching. A prospect may be in the market for legal counsel, but if they are not performing a search for one, those marketing in prospect pay per click do not reach that prospect.
Pro: Facebook is Ideal for Getting into Local Markets
- Are you a lawyer? Doctor? Home repair business? A restaurant or store?
- For any organization who does business locally In West Babylon Facebook is a great way to reach your audience.
- We can concentrate on your prospects in several ways.
- Only want to reach women 35-65 in a couple of zip codes? No problem!
- Want to have a special on Tuesdays? We can do that.
The appeal of Facebook is the capacity to target. You can operate a small campaign that functions in huge ways, by merely concentrating on the right prospects, in the right region, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per impression (spending money on advertisements to be presented, instead of paying for clicks), that tends to cost less as well.
However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a challenge with Facebook. Rather, the user is in a different mind-set.
Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing since they have a genuine need. They tend to convert from surfer to qualified prospect at a higher rate, simply because they have a current need that they must satisfy (finding legal help).
In comparison, an ad on Facebook may capture someone's attention. They might or might not be proactively searching for a lawyer, but still have the need.
For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.
If you would like to talk about the services of our LI pay per click ad agency, our local advertising company in NY, search engine optimization ad agency or retargeting agencies
please contact our offices.
So is Social Media Advertising on Facebook a Great Deal?
Whether Facebook is really a "good deal" for your marketing spend truly depends on the numbers.
Suppose Bing clicks are $10 and Facebook clicks are $1. Which one is superior? It depends.
- If 5% of Google visitors convert, that's $200+ for a new customer.
- If 1% of Facebook visitors convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!
The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and the way the marketplace responds to you. The "right answer" would be to test, adjust, and test yet again.
Just remember to have your visuals strong before launching ads like these. For info about our Nassau website design agency, our graphic design or our advertising consulting services in NY contact us today.


Facebook Strategies Need To Be Maintained and Optimized
Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an advertisement we test pictures, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.
Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our great advertising campaign operations is the essential component in making the most of your advertising and marketing spend with all internet marketing, but especially with Facebook.
Our lead generation company on Long Island and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063
Call Us to Go Over Your Advertising and Marketing In West Babylon and Facebook
Everyone's requirements are very different, there aren't any absolute answers.
Call our offices at (888) 420-0063, complete the form below or follow this link to schedule an appointment . We're very happy to go over your business and needs, and see if there is a way we can assist you to productively improve your business.