Facebook & Social Media Advertising In West Babylon

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In West Babylon, having the interests and geo targeting you seek.

Of course, everything comes at a price. You do need to pay Facebook for the traffic you get. The concern becomes, will it be worth the cost?

After you connect with people In West Babylon, then what? It genuinely depends on what you would like to accomplish. Are we pushing people to your website? Are we hoping to get people In West Babylon to be fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Prior to starting your advertising campaign, we can help you to pinpoint what it is that you need to accomplish.

Remember to engage our website design agency In West Babylon to assist your business to succeed. Professional designs implemented by our website design experts will help and achieve results!

Reaching Your Prospects In West Babylon on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your site before (retargeting);
• People that are enthusiasts of your page;
• People who may have related pursuits (such as other pages on Facebook);
• Prospects who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, salary, profession, job title, location, pursuits and even more. These individuals end up part of an "audience" which may include any number of individuals. Facebook does not provide us with that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main advantage Facebook offers In West Babylon is its capacity to get to prospects that are not proactively looking for what you offer. This doesn't mean they won't be interested. It simply means they aren't proactively performing a search when they see your advertisement. However, they probably were hoping to find something similar to what you provide quite recently.

The search engines are restricted to people in fact searching. A person may be in the market for a lawyer, but if they are not doing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Local Areas

• Are you an attorney? Health care provider? Home services business? A restaurant or store?
• For any company who conducts business regionally In West Babylon Facebook is a great technique to appear in front of your target audience.
• We can concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Wednesday? We can do that.

The attractiveness of Facebook is the ability to target. You can run a very small advertising campaign that behaves in huge ways, by just targeting the correct prospects, in the right market, with the right message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (paying for advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a problem with Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing because they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a greater rate, simply because they have a need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch someone's attention. They might or might not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our NY PPC advertising agency, our local ad agency, SEO advertising agency in NY or retargeting campaign in New York
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising dollars really depends on the numbers.

Suppose search engine mouse clicks are $10 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and how the market reacts to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our website design gurus, our graphic design in Suffolk or our advertising consulting services call us today.

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an advertisement we test pictures, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our outstanding marketing campaign management is the critical component in making the most of your advertising dollars with all internet marketing, but especially with Facebook.

Our lead generation service and services of our display ads ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063