Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In West Babylon If you're trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In West Babylon, with the interests and geo targeting you want. Of course, everything comes at a cost. You must pay Facebook for the traffic you get. The question becomes, will it be worth the cost? Once you connect with people In West Babylon, then what? It really depends on what you would like to accomplish. Are we driving visitors to your web site? Are we trying to get people In West Babylon to be fans of your page to create "authority" status and brand recognition? Are we going for registrations? Before launching your advertising campaign, we can help you to figure out precisely what you really need to achieve. Remember to engage our website design experts In West Babylon to help your business to achieve real results. Strong designs by our website design company drive success and achieve results! Reaching Your Prospects In West Babylon on Facebook There are a variety of approaches to appear in front of an "Audience" on Facebook: Concentrating on people who have visited your web site before (retargeting); Prospects that are followers of your page; People who may have similar passions (such as other pages on Facebook); Potential customers who meet demographic factors; Prospects that are currently your customers; and the list goes on... With Facebook, we will target people - by gender, age, income, occupation, job title, area, pursuits and much more. These people end up part of an "audience" which can include any number of individuals. Facebook does not give us that list, however it will show our ads to individuals on that list that we have created. We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects. Pros of Advertising on Social Media Pro: Facebook's Edge Over Search Engines: No Search Necessary The primary advantage Facebook offers In West Babylon is its ability to reach prospects that are not actively trying to find what you offer. This doesn't mean they will not be interested. It simply means they aren't proactively performing a search when they see your advertisement. However, they most likely were seeking something like what you offer very recently. The search engines like Google are restricted to the people actually searching. A person may be in the market for legal counsel, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect. Pro: Facebook is Perfect for Getting to Local Areas Are you a lawyer? Physician? Home services business? A restaurant or merchant? For any company who does business locally In West Babylon Facebook is an excellent method to reach your audience. We are able to target your prospects in numerous ways. Only want to reach women 35-65 in a few zip codes? No worries! Want to have a special offer on Mondays? We are able to do that. The appeal of Facebook is the capacity to target. You can operate a very small advertising campaign that functions in huge ways, by just focusing on the right prospects, in the right geo, with the right message. Facebook Costs are Lower, but So are Conversion Rates... In general, Facebook marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per impression (spending money on advertisements to be shown, rather than paying for clicks), that tends to cost less as well. However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a challenge with Facebook. Rather, the person is in a different mind-set. Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're searching because they have a genuine need. They tend to convert from web surfer to prospect at a higher rate, simply because they have a current need that they must satisfy (finding legal help). In contrast, an advertisement on Facebook may catch someone's focus. They may or may not be actively shopping for a lawyer, but still have the need. For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below. If you would like to discuss the services of our New York pay per click ad consultants, our local advertising company in Suffolk, SEO ad agency in Suffolk or retargeting companies in Suffolk please contact our offices. So is Facebook a Good Deal? Whether Facebook is a "good deal" for your marketing and advertising spend truly depends on the numbers. Suppose Google mouse clicks are $14 and Facebook actions are $1. Which of these is better? It depends. If 5% of Google visitors convert, that's $200+ for a new customer. If 1% of Facebook actions convert, that's $100 for a new customer - great! But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch! The point is... there is no "right answer." It all depends on your campaign, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, modify, and test all over again. Just remember to have your visuals strong before launching ads like these. For info about our website design agency, our graphic design in New York or our marketing consulting services contact us today. Facebook Campaigns Have To Be Maintained and Optimized Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences. Some modifications can yield 2x-10x results, but until we test, you won't know. Our superb marketing campaign management is the critical component in making the most of your advertising spend with all internet marketing, but particularly with Facebook. Our lead gen service and services of our paid ads experts in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Talk About Your Marketing In West Babylon and Facebook Everybody's needs are different, there are no absolute solutions. Call our offices at (888) 420-0063, fill out the form below or follow this link to schedule a free consultation . We're happy to go over your business and requires, and see if there is a way we are able to help you successfully increase your business. 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