Facebook & Social Media Advertising In West Babylon

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In West Babylon, having the interests and geo targeting you seek.

Of course, everything comes at a price. You need to pay Facebook for the targeted traffic you get. The concern becomes, will it be worth the money?

When you appear in front of people In West Babylon, then what? It genuinely depends on what you would like to achieve. Are we sending visitors to your web site? Are we looking to get people In West Babylon to become fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your advertising campaign, we are able to help you to pinpoint what it is that you really need to accomplish.

Remember to let our website design agency In West Babylon to help you to maximize results. Great designs created by our website design experts help you and secure results!

Reaching Your Prospects In West Babylon on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Targeting those who have been to your website previously (retargeting);
• Prospects that are fans of your page;
• Potential customers who have related pursuits (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• People that are currently your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, salary, occupation, job title, location, hobbies and much more. These individuals become part of an "audience" which can include many people. Facebook does not provide us with that list, but it will display our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary benefit Facebook offers In West Babylon is its capacity to appear in front of prospects that are not proactively looking for what you offer. This does not mean they will not have an interest. It simply means they aren't actively performing a search when they view your advertisement. However, they most likely were seeking something similar to what you provide quite recently.

The search engines like Google are restricted to individuals actually searching. A person may be considering a lawyer, but if they are not performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Niches

• Are you an attorney? Medical professional? Home renovation business? A restaurant or merchant?
• For any company who does business regionally In West Babylon Facebook is a great method to reach your audience.
• We have the ability to concentrate on your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Mondays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a very small advertising campaign that functions in very big ways, by simply targeting the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per impression (paying for ads to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a downside to Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are browsing since they have a actual need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, since they have a need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook might catch a person's interest. They may or may not be actively searching for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our PPC advertising consultants, our local advertising consultants, search engine optimization ad agency in Suffolk or retargeting agencies in Nassau County
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising dollars truly will depend on the numbers.

Suppose Google mouse clicks are $11 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and the way the market reacts to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our website design agency, our graphic design or our marketing consulting services contact us today.

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an advertisement we test images, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great advertising campaign management is the crucial component in making the most of your advertising and marketing spend with all online advertising, but especially with Facebook.

Our lead gen service and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063