Facebook & Social Media Advertising In West Bay Shore

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing will give you access to people In West Bay Shore, with the interests and geo targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the targeted visitors you get. The question becomes, is it worth it?

Once you reach people In West Bay Shore, then what? It genuinely depends on what you would like to accomplish. Are we sending people to your website? Are we trying to get people In West Bay Shore to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your campaign, we are able to help you to figure out what it is that you need to accomplish.

Remember to allow our website design experts In West Bay Shore to aid your business to maximize results. Powerful designs created by our website design experts will help and drive results!

Reaching Your Prospects In West Bay Shore on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Targeting those who have been to your web site previously (retargeting);
• Individuals who are fans of your page;
• Individuals who have similar passions (which include other pages on Facebook);
• People who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, income, profession, job title, location, hobbies and much more. These people end up part of an "audience" which can include any number of individuals. Facebook doesn't give us that list, but it will present our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main advantage Facebook offers In West Bay Shore is its capacity to appear in front of prospects who are not proactively trying to find what you offer. This doesn't mean they won't be interested. It simply means they are not actively performing a search when they view your advertisement. However, they most likely were seeking something like what you offer quite recently.

The search engines are restricted to people in fact searching. A person may be considering an attorney, but if they aren't performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Regional Areas

• Are you a lawyer? Doctor? Home services company? A restaurant or merchant?
• For any business who conducts business regionally In West Bay Shore Facebook is a great technique to appear in front of your target audience.
• We can focus on your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Wednesday? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a very small advertising campaign that behaves in very big ways, by simply concentrating on the correct prospects, in the right geography, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad view (spending money on ads to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a challenge with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching since they have a genuine need. They tend to convert from web surfer to prospect at a greater rate, simply because they have a current need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture someone's attention. They might or might not be actively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our PPC advertising agency, our local advertising company in Suffolk, SEO ad agency or retargeting companies on LI
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising dollars truly depends on the numbers.

Suppose Google clicks are $11 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your strategy, your offer, and how the marketplace responds to you. The "correct answer" is to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our Nassau County web design gurus, our graphic design in Suffolk County or our advertising consulting services contact us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our great advertising campaign operations is the crucial component in making the most of your advertising and marketing spend with all online advertising, but particularly with Facebook.

Our lead generation company and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063