Facebook & Social Media Advertising In West Bay Shore

If you're trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In West Bay Shore, having the interests and geography you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the traffic you get. The question becomes, can it be worth the cost?

After you appear in front of people In West Bay Shore, then what? It genuinely depends on what you would like to achieve. Are we pushing people to your web site? Are we looking to get people In West Bay Shore to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Before starting your advertising campaign, we are able to help you to pinpoint what it is that you need to accomplish.

Remember to speak with our website design agency In West Bay Shore to work with you to achieve real results. Exceptional designs by our website design agency drive success and achieve results!

Reaching Your Prospects In West Bay Shore on Facebook

There are many methods to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your site in the past (retargeting);
• Individuals who are followers of your page;
• Potential customers that have related passions (including other pages on Facebook);
• Prospects who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, income, profession, job title, location, hobbies and much more. These individuals end up part of an "audience" which can include any number of individuals. Facebook doesn't provide us with that list, however it will present our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The primary benefit Facebook offers In West Bay Shore is its capability to get to prospects that are not proactively trying to find what you offer. This doesn't mean they will not have an interest. It just means they are not proactively conducting a search when they view your advertisement. However, they most likely were hoping to find something such as what you provide very recently.

The search engines are restricted to people actually searching. A person may be interested in a lawyer, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Market Places

• Are you an attorney? Medical professional? Home repair business? A restaurant or retailer?
• For any company who does business regionally In West Bay Shore Facebook is an excellent way to reach your audience.
• We can concentrate on your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Tuesdays? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a small advertising campaign that functions in very big ways, by just concentrating on the right prospects, in the right area, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a problem with Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching because they have a real need. They tend to convert from web surfer to prospect at a higher rate, since they have a need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture a person's interest. They might or might not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our PPC ad consultants, our local ad agency in Suffolk, search engine optimization ad agency or remarketing agencies
please contact our offices.

Whether Facebook is really a "good deal" for your advertising budget genuinely will depend on the numbers.

Suppose search engine clicks are $12 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and how the marketplace responds to you. The "correct answer" is to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our web design experts, our graphic design experts in NY or our marketing consulting services in Nassau contact us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an advertisement we test graphics, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our exceptional marketing campaign management is the critical component in making the most of your marketing and advertising spend with all online marketing, but especially with Facebook.

Our lead generation company in NY and services of our display ads consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063