Facebook & Social Media Advertising In West Bay Shore

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In West Bay Shore, having the interests and geographic targeting you want.

Obviously, everything comes at a price. You do need to pay Facebook for the visitors you get. The concern becomes, is it worth the money?

After you appear in front of people In West Bay Shore, then what? It genuinely depends on what you want to achieve. Are we sending visitors to your web site? Are we looking to get people In West Bay Shore to be fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Before launching your marketing campaign, we are able to help you to determine precisely what you really need to accomplish.

Remember to reach out to our website design agency In West Bay Shore to assist your business to maximize results. Quality designs implemented by our website design agency drive success and achieve results!

Reaching Your Prospects In West Bay Shore on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your website before (retargeting);
• Prospects who are fans of your page;
• Prospects who have similar pursuits (including other pages on Facebook);
• Prospects who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, career, job title, location, interests and much more. These individuals end up part of an "audience" which can include many people. Facebook doesn't provide us with that list, but it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main benefit Facebook offers In West Bay Shore is its capacity to appear in front of prospects that are not actively searching for what you offer. This doesn't mean they won't be interested. It simply means they are not actively conducting a search when they view your advertisement. However, they most likely were looking for something like what you provide quite recently.

The search engines like Google are restricted to people in fact searching. A prospect may be in the market for legal counsel, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Regional Market Places

• Are you an attorney? Physician? Home services business? A restaurant or retailer?
• For any organization who does business locally In West Bay Shore Facebook is a great method to reach your audience.
• We can concentrate on your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Thursdays? We can do that.

The great thing about Facebook is the ability to target. You can run a small advertising campaign that functions in very big ways, by merely targeting the correct prospects, in the right market, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (spending money on advertisements to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a challenge with Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are browsing because they have a true need. They have a tendency to convert from surfer to lead at a higher rate, simply because they have a need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook may capture a person's attention. They may or may not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our NY PPC advertising agency, our local advertising company, SEO ad agency in Suffolk County or retargeting agencies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing spend really will depend on the numbers.

Suppose search engine mouse clicks are $12 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and exactly how the marketplace reacts to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our website design company, our graphic design or our advertising consulting services in Nassau contact us today.

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an ad we test pictures, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb campaign management is the essential component in making the most of your advertising and marketing dollars with all internet marketing, but especially with Facebook.

Our lead generation service and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063