Facebook & Social Media Advertising In West Hampton Dunes

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In West Hampton Dunes, possessing the interests and geo targeting you want.

Obviously, everything comes at a price. You must pay Facebook for the traffic you receive. The question becomes, can it be worth it?

Once you appear in front of people In West Hampton Dunes, then what? It genuinely depends on what you would like to accomplish. Are we driving visitors to your site? Are we trying to get people In West Hampton Dunes to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your campaign, we can help you to determine what it is that you need to achieve.

Remember to allow our website design company In West Hampton Dunes to help you to achieve results. Powerful designs implemented by our website design agency can help and drive results!

Reaching Your Prospects In West Hampton Dunes on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Concentrating on people who have visited your website before (retargeting);
• Individuals that are fans of your page;
• Individuals who may have very similar pursuits (including other pages on Facebook);
• People who meet demographic considerations;
• People that are already your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, profession, job title, location, pursuits and more. These individuals become part of an "audience" which can include many people. Facebook doesn't provide us with that list, however it will display our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The primary advantage Facebook offers In West Hampton Dunes is its capability to get to prospects who are not actively looking for what you offer. This does not mean they won't be interested. It just means they are not proactively performing a search when they view your advertisement. However, they most likely were seeking something like what you provide very recently.

The search engines like Google are restricted to individuals in fact searching. A person may be in the market for a lawyer, but if they are not doing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Market Places

• Are you an attorney? Doctor? Home services business? A restaurant or store?
• For any business who does business regionally In West Hampton Dunes Facebook is a great technique to reach your audience.
• We are able to target your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Thursdays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a very small campaign that behaves in huge ways, simply by focusing on the correct prospects, in the right location, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad view (spending money on advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a challenge with Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching since they have a real need. They have a tendency to convert from surfer to lead at a higher rate, simply because they have a need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook might catch a person's interest. They might or might not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our New York pay per click ad agency, our local advertising agency, search engine optimization ad agency or retargeting agency
please contact our offices.

Whether Facebook is really a "great deal" for your advertising spend really depends on the numbers.

Suppose Google mouse clicks are $10 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and how the marketplace responds to you. The "correct answer" is to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our website design gurus, our graphic design services on Long Island or our advertising consulting services contact us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an ad we test graphics, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our great campaign management is the critical component in making the most of your marketing dollars with all internet marketing, but especially with Facebook.

Our lead gen company in Nassau County and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063