Facebook & Social Media Advertising In West Hampton Dunes

If you're trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing will give you access to people In West Hampton Dunes, with the interests and geographic targeting you seek.

Of course, everything comes at a cost. You must pay Facebook for the targeted traffic you receive. The concern becomes, will it be worth it?

After you connect with people In West Hampton Dunes, then what? It really depends on what you want to achieve. Are we driving visitors to your site? Are we hoping to get people In West Hampton Dunes to become fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your campaign, we can help you to determine precisely what you really need to accomplish.

Remember to engage our website design agency In West Hampton Dunes to assist you to achieve results. Exceptional designs designed by our website design agency drive success and drive results!

Reaching Your Prospects In West Hampton Dunes on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your website before (retargeting);
• Potential customers who are followers of your page;
• Prospects who may have related passions (such as other pages on Facebook);
• People who meet demographic factors;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, salary, profession, job title, location, passions and more. These people end up part of an "audience" which can consist of many individuals. Facebook doesn't give us that list, however it will display our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary benefit Facebook offers In West Hampton Dunes is its capability to get to prospects that are not actively looking for what you offer. This does not necessarily mean they will not be interested. It just means they are not proactively conducting a search when they view your advertisement. However, they probably were hoping to find something similar to what you provide very recently.

The search engines like Google are restricted to the people in fact searching. A prospect may be considering a lawyer, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting to Regional Areas

• Are you a lawyer? Health care provider? Home repair business? A restaurant or merchant?
• For any organization who does business regionally In West Hampton Dunes Facebook is an excellent way to reach your target audience.
• We are able to concentrate on your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special on Wednesday? We can do that.

The great thing about Facebook is the capacity to target. You can operate a small advertising campaign that functions in huge ways, by simply concentrating on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (spending money on ads to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a challenge with Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are searching because they have a actual need. They have a tendency to convert from surfer to qualified prospect at a higher rate, simply because they have a current need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture a person's focus. They may or may not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our PPC advertising agency, our local advertising agency in Nassau County, SEO company or retargeting agency
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising budget genuinely depends on the numbers.

Suppose Bing mouse clicks are $10 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and exactly how the market reacts to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk County website design agency, our graphic design in Nassau or our marketing consulting services call us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an ad we test pictures, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our great campaign management is the crucial component in making the most of your advertising spend with all internet marketing, but especially with Facebook.

Our lead gen on LI and services of our display ads professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063