Facebook & Social Media Advertising In West Hampton Dunes

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing will provide you with access to people In West Hampton Dunes, with the interests and geographic targeting you want.

Obviously, everything comes at a price. You do need to pay Facebook for the visitors you get. The question becomes, is it worth the money?

After you appear in front of people In West Hampton Dunes, then what? It genuinely depends on what you want to accomplish. Are we pushing people to your site? Are we trying to get people In West Hampton Dunes to become fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your marketing campaign, we can help you to determine what it is that you really need to achieve.

Remember to let our website design experts In West Hampton Dunes to assist you to maximize results. Powerful designs by our website design company drive success and achieve results!

Reaching Your Prospects In West Hampton Dunes on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Concentrating on people who have been to your web site previously (retargeting);
• People who are followers of your page;
• Individuals that have similar passions (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, income, occupation, job title, area, hobbies and more. These people become part of an "audience" which can include many individuals. Facebook doesn't provide us with that list, but it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Needed

The primary benefit Facebook offers In West Hampton Dunes is its capacity to reach prospects who are not actively trying to find what you offer. This does not necessarily mean they won't have an interest. It simply means they are not actively conducting a search when they see your advertisement. However, they most likely were hoping to find something like what you offer quite recently.

The search engines like Google are limited to the people in fact searching. A person may be considering legal counsel, but if they are not performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Markets

• Are you a lawyer? Doctor? Home repair company? A restaurant or store?
• For any organization who does business locally In West Hampton Dunes Facebook is a great method to reach your audience.
• We have the ability to target your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a very small advertising campaign that behaves in very big ways, by merely focusing on the correct prospects, in the right geo, with the right message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per impression (paying for ads to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a downside to Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they're browsing because they have a genuine need. They have a tendency to convert from web surfer to lead at a higher rate, because they have a need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook might catch a person's attention. They may or may not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our pay per click advertising agency, our local advertising agency in Suffolk, SEO ad agency in Suffolk County or retargeting campaign
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising budget truly will depend on the numbers.

Suppose Bing clicks are $11 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our website design agency, our graphic design in Nassau or our marketing consulting services in Nassau call us today.

Facebook Promotions Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an advertisement we test graphics, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our exceptional advertising campaign operations is the crucial component in making the most of your marketing dollars with all internet marketing, but particularly with Facebook.

Our lead generation service and services of our paid ads company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063