Facebook & Social Media Advertising In West Hampton Dunes

If you are hoping to find new prospects, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In West Hampton Dunes, possessing the interests and geographic targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the targeted traffic you receive. The concern becomes, is it worth it?

Once you connect with people In West Hampton Dunes, then what? It really depends on what you would like to achieve. Are we sending visitors to your site? Are we looking to get people In West Hampton Dunes to be fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your advertising campaign, we are able to help you to figure out what it is that you need to accomplish.

Remember to meet with our website design company In West Hampton Dunes to assist your business to achieve results. Quality designs designed by our website design experts help your business and secure results!

Reaching Your Prospects In West Hampton Dunes on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your site previously (retargeting);
• People that are enthusiasts of your page;
• Prospects who have very similar pursuits (including other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, income, occupation, job title, location, passions and much more. These people become part of an "audience" which may include many individuals. Facebook doesn't give us that list, but it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main benefit Facebook offers In West Hampton Dunes is its capability to appear in front of prospects that are not proactively looking for what you offer. This does not necessarily mean they won't have an interest. It just means they aren't proactively conducting a search when they see your ad. However, they most likely were seeking something similar to what you provide quite recently.

The search engines like Google are limited to people actually searching. A person may be interested in a lawyer, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Getting into Regional Market Places

• Are you an attorney? Medical professional? Home renovation business? A restaurant or merchant?
• For any organization who conducts business locally In West Hampton Dunes Facebook is an excellent way to appear in front of your audience.
• We can focus on your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Tuesdays? We can do that.

The great thing about Facebook is the capacity to target. You can run a very small campaign that functions in very big ways, by merely focusing on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad view (spending money on ads to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a disadvantage in Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching since they have a true need. They have a tendency to convert from web surfer to lead at a higher rate, simply because they have a current need that they must satisfy (finding legal help).

In contrast, an ad on Facebook may catch someone's interest. They may or may not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our Long Island pay per click advertising consultants, our local advertising agency on Long Island, search engine optimization advertising agency on LI or remarketing campaign in Nassau County
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing spend genuinely depends upon the numbers.

Suppose Google clicks are $11 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and the way the market reacts to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our LI web design company, our graphic design on LI or our advertising consulting services contact us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our outstanding campaign operations is the essential component in making the most of your advertising and marketing dollars with all online advertising, but particularly with Facebook.

Our lead gen service in Nassau County and services of our display ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063