Facebook & Social Media Advertising In West Haverstraw

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In West Haverstraw, possessing the interests and geo targeting you seek.

Of course, everything comes at a cost. You need to pay Facebook for the traffic you get. The question becomes, will it be worth the money?

After you connect with people In West Haverstraw, then what? It truly depends on what you want to accomplish. Are we sending visitors to your site? Are we looking to get people In West Haverstraw to be fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Before starting your marketing campaign, we are able to help you to pinpoint what it is that you really need to achieve.

Remember to allow our website design agency In West Haverstraw to assist you to succeed. Excellent designs designed by our website design experts drive success and secure results!

Reaching Your Prospects In West Haverstraw on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Focusing on those who have been to your site before (retargeting);
• People that are enthusiasts of your page;
• Prospects who have related interests (including other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, career, job title, area, pursuits and even more. These individuals become part of an "audience" which can include any number of individuals. Facebook does not give us that list, however it will display our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Required

The main advantage Facebook offers In West Haverstraw is its capacity to appear in front of prospects that are not proactively trying to find what you offer. This does not necessarily mean they will not be interested. It simply means they are not actively conducting a search when they view your advertisement. However, they probably were seeking something like what you offer quite recently.

The search engines are restricted to the people actually searching. A prospect may be in the market for legal counsel, but if they are not doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Getting to Local Markets

• Are you an attorney? Health care provider? Home services business? A restaurant or retailer?
• For any business who does business regionally In West Haverstraw Facebook is a superb way to reach your target audience.
• We can focus on your prospects in many ways.
• Only wish to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We can do that.

The great thing about Facebook is the ability to target. You can run a very small campaign that behaves in huge ways, by just targeting the correct prospects, in the right geography, with the right message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per impression (spending money on advertisements to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a challenge with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they're searching because they have a actual need. They tend to convert from web surfer to qualified prospect at a higher rate, since they have a need that they must fulfill (finding legal help).

In comparison, an ad on Facebook might capture someone's focus. They might or might not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our Nassau pay per click advertising agency, our local ad agency in Suffolk County, search engine optimization experts or retargeting companies
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing spend really depends upon the numbers.

Suppose Google mouse clicks are $14 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and exactly how the market responds to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our website design professionals, our graphic design on Long Island or our advertising consulting services in Suffolk contact us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an ad we test pictures, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great advertising campaign management is the crucial component in making the most of your advertising and marketing dollars with all internet marketing, but particularly with Facebook.

Our lead generation company in Suffolk and services of our display ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063