Facebook & Social Media Advertising In West Hempstead

If you are trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will provide you with the means to access people In West Hempstead, with the interests and geographic targeting you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, will it be worth the money?

After you appear in front of people In West Hempstead, then what? It really depends on what you would like to achieve. Are we pushing visitors to your website? Are we hoping to get people In West Hempstead to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before launching your marketing campaign, we can help you to identify precisely what you really need to achieve.

Remember to meet with our website design agency In West Hempstead to help your business to achieve real results. Exceptional designs by our website design agency help you and secure results!

Reaching Your Prospects In West Hempstead on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your web site before (retargeting);
• Potential customers who are enthusiasts of your page;
• Prospects who have related passions (such as other pages on Facebook);
• Prospects who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, income, profession, job title, area, interests and more. These individuals end up part of an "audience" which can consist of many individuals. Facebook doesn't give us that list, but it will show our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The primary advantage Facebook offers In West Hempstead is its capacity to reach prospects that are not actively searching for what you offer. This doesn't mean they will not have an interest. It simply means they aren't actively conducting a search when they see your ad. However, they most likely were hoping to find something such as what you provide very recently.

The search engines like Google are limited to individuals actually searching. A prospect may be interested in legal counsel, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Areas

• Are you a lawyer? Health care provider? Home repair business? A restaurant or merchant?
• For any organization who conducts business regionally In West Hempstead Facebook is a great method to appear in front of your audience.
• We can target your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Thursdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small marketing campaign that functions in very big ways, by simply targeting the correct prospects, in the right market, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per impression (paying for ads to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a downside to Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they are searching because they have a genuine need. They have a tendency to convert from surfer to prospect at a higher rate, because they have a current need that they must satisfy (finding legal help).

In comparison, an ad on Facebook may capture someone's attention. They may or may not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our Nassau County pay per click ad consultants, our local ad agency, search engine optimization experts in New York or retargeting companies
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising dollars truly depends upon the numbers.

Suppose search engine clicks are $12 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and the way the market reacts to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our website design gurus, our graphic design or our advertising consulting services in Suffolk contact us today.

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an advertisement we test images, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our outstanding advertising campaign operations is the critical component in making the most of your advertising spend with all online advertising, but especially with Facebook.

Our lead generation company in Suffolk County and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063