Facebook & Social Media Advertising In West Hempstead

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will provide you with the means to access people In West Hempstead, having the interests and geography you want.

Obviously, everything comes at a cost. You must pay Facebook for the visitors you receive. The concern becomes, can it be worth the cost?

Once you reach people In West Hempstead, then what? It genuinely depends on what you would like to achieve. Are we driving visitors to your web site? Are we hoping to get people In West Hempstead to become fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Before starting your campaign, we can help you to identify precisely what you really need to achieve.

Remember to speak with our website design experts In West Hempstead to assist you to achieve results. Effective designs created by our website design company drive success and secure results!

Reaching Your Prospects In West Hempstead on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Targeting individuals who have been to your web site previously (retargeting);
• Individuals that are followers of your page;
• Potential customers that have similar interests (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, income, career, job title, location, passions and more. These individuals become part of an "audience" which may consist of many individuals. Facebook doesn't provide us with that list, however it will present our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The main advantage Facebook offers In West Hempstead is its ability to reach prospects that are not proactively trying to find what you offer. This does not mean they will not have an interest. It just means they are not actively conducting a search when they see your advertisement. However, they most likely were seeking something similar to what you provide very recently.

The search engines like Google are restricted to people in fact searching. A person may be in the market for an attorney, but if they are not performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Local Markets

• Are you a lawyer? Physician? Home services business? A restaurant or merchant?
• For any business who conducts business regionally In West Hempstead Facebook is an excellent technique to reach your audience.
• We are able to target your prospects in numerous ways.
• Only want to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Wednesday? We can do that.

The appeal of Facebook is the ability to target. You can run a very small campaign that functions in huge ways, by merely targeting the correct prospects, in the right geo, with the right message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad impression (paying for ads to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a downside to Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing since they have a real need. They have a tendency to convert from surfer to lead at a greater rate, since they have a need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook might catch a person's attention. They might or might not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our Long Island PPC advertising company, our local ad experts in Nassau, search engine optimization advertising agency or remarketing campaign on L.I.
please contact our offices.

Whether Facebook is really a "great deal" for your advertising dollars really will depend on the numbers.

Suppose Bing mouse clicks are $12 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and exactly how the market reacts to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our LI web design professionals, our graphic design experts or our advertising consulting services contact us today.

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an advertisement we test images, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign operations is the critical component in making the most of your marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation company in Nassau County and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063