Facebook & Social Media Advertising In West Hills

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising will give you access to people In West Hills, with the interests and geographic targeting you want.

Obviously, everything comes at a cost. You must pay Facebook for the targeted traffic you receive. The concern becomes, can it be worth the cost?

After you connect with people In West Hills, then what? It genuinely depends on what you would like to achieve. Are we pushing people to your site? Are we trying to get people In West Hills to become fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Before starting your advertising campaign, we are able to help you to identify precisely what you really need to accomplish.

Remember to meet with our website design agency In West Hills to assist your business to achieve results. Great designs from our website design agency drive success and achieve results!

Reaching Your Prospects In West Hills on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your web site before (retargeting);
• People who are enthusiasts of your page;
• People that have related passions (such as other pages on Facebook);
• Individuals who meet demographic factors;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, salary, occupation, job title, area, interests and more. These individuals become part of an "audience" which may include any number of people. Facebook does not give us that list, but it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The primary benefit Facebook offers In West Hills is its ability to reach prospects that are not actively searching for what you offer. This does not mean they will not be interested. It simply means they are not actively conducting a search when they view your advertisement. However, they most likely were hoping to find something such as what you offer very recently.

The search engines like Google are restricted to the people in fact searching. A person may be considering legal counsel, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Regional Market Places

• Are you an attorney? Doctor? Home renovation company? A restaurant or store?
• For any business who does business locally In West Hills Facebook is a great method to reach your audience.
• We have the ability to focus on your prospects in many ways.
• Only need to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a very small advertising campaign that functions in very big ways, simply by focusing on the right prospects, in the right area, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (spending money on ads to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they're searching because they have a real need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, since they have a need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook might catch someone's attention. They might or might not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our PPC ad agency, our local ad company, SEO experts or remarketing agencies in New York
please contact our offices.

Whether Facebook is a "great deal" for your advertising budget genuinely depends on the numbers.

Suppose Google mouse clicks are $10 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and how the market responds to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau website design gurus, our graphic design services in Suffolk County or our advertising consulting services call us today.

Facebook Campaigns Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an advertisement we test images, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our outstanding marketing campaign management is the crucial component in making the most of your advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation and services of our display advertising professionals in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063