Facebook & Social Media Advertising In West Hills

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In West Hills, having the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You do need to pay Facebook for the traffic you receive. The concern becomes, can it be worth the money?

Once you connect with people In West Hills, then what? It really depends on what you would like to achieve. Are we sending people to your website? Are we hoping to get people In West Hills to be fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your marketing campaign, we are able to help you to determine what it is that you need to achieve.

Remember to reach out to our website design company In West Hills to serve your business to achieve real results. Strong designs by our website design agency can help and achieve results!

Reaching Your Prospects In West Hills on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Targeting people who have been to your web site previously (retargeting);
• Individuals who are enthusiasts of your page;
• Prospects who have similar interests (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, salary, occupation, job title, area, pursuits and more. These people end up part of an "audience" which may consist of any number of individuals. Facebook doesn't give us that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary benefit Facebook offers In West Hills is its capability to appear in front of prospects who are not proactively searching for what you offer. This does not mean they won't have an interest. It simply means they aren't proactively conducting a search when they view your advertisement. However, they most likely were seeking something similar to what you offer quite recently.

The search engines are limited to individuals in fact searching. A prospect may be in the market for an attorney, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Local Market Places

• Are you a lawyer? Doctor? Home repair business? A restaurant or retailer?
• For any company who conducts business regionally In West Hills Facebook is a great method to reach your target audience.
• We are able to focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Tuesdays? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a very small advertising campaign that behaves in huge ways, by simply focusing on the correct prospects, in the right geography, with the right message.

In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (paying for advertisements to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a downside to Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they're searching because they have a actual need. They tend to convert from surfer to qualified prospect at a higher rate, since they have a need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook might catch someone's interest. They might or might not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our Suffolk pay per click advertising company, our local ad company on LI, SEO ad agency in Suffolk County or retargeting agencies in New York
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising spend truly depends upon the numbers.

Suppose Bing mouse clicks are $10 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and how the marketplace responds to you. The "correct answer" is to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our NY web design gurus, our graphic design or our advertising consulting services on L.I. contact us today.

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an ad we test graphics, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our exceptional campaign management is the critical component in making the most of your advertising dollars with all online advertising, but especially with Facebook.

Our lead generation and services of our display advertising ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063