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Facebook & Social Media Advertising In West Islip

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In West Islip

If you are trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook advertising will provide you with the means to access people In West Islip, having the interests and geography you want.

Of course, everything comes at a price. You need to pay Facebook for the visitors you receive. The concern becomes, will it be worth the money?

When you reach people In West Islip, then what? It genuinely depends on what you want to achieve. Are we driving visitors to your site? Are we trying to get people In West Islip to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Before launching your advertising campaign, we are able to help you to identify what it is that you need to accomplish.

Remember to allow our website design company In West Islip to assist your business to achieve results. Effective designs implemented by our website design experts help your business and achieve results!

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target your audience In West Islip with Facebook

Reaching Your Prospects In West Islip on Facebook

There are many approaches to reach an "Audience" on Facebook:

  • Targeting those who have been to your web site previously (retargeting);
  • Potential customers that are followers of your page;
  • Individuals that have related passions (which include other pages on Facebook);
  • Potential customers who meet demographic considerations;
  • Individuals that are currently your customers;
  • and the list goes on...

With Facebook, we're able to target people - by gender, age, salary, profession, job title, area, hobbies and much more. These people become part of an "audience" which may consist of any number of individuals. Facebook doesn't provide us with that list, but it will show our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The main benefit Facebook offers In West Islip is its capacity to get to prospects that are not proactively looking for what you offer. This does not mean they will not have an interest. It simply means they aren't proactively conducting a search when they see your advertisement. However, they most likely were seeking something such as what you offer quite recently.

The search engines are limited to individuals in fact searching. A prospect may be interested in a lawyer, but if they are not performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Market Places

  • Are you a lawyer? Physician? Home repair company? A restaurant or retailer?
  • For any organization who conducts business locally In West Islip Facebook is a superb method to appear in front of your audience.
  • We have the ability to focus on your prospects in many ways.
  • Only wish to reach women 35-65 in a few zip codes? No problem!
  • Want to have a special on Mondays? We can do that.

The appeal of Facebook is the capacity to target. You can operate a small marketing campaign that functions in very big ways, by just concentrating on the correct prospects, in the right location, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad view (paying for advertisements to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a problem with Facebook. Rather, the user is in some other mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are searching because they have a actual need. They tend to convert from surfer to prospect at a higher rate, simply because they have a current need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture a person's attention. They may or may not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our pay per click advertising agency, our local ad agency, SEO ad agency in NY or retargeting agencies
please contact our offices.

So is Social Media Advertising on Facebook a Great Deal?

Whether Facebook is a "great deal" for your marketing dollars truly depends upon the numbers.

Suppose Google mouse clicks are $12 and Facebook visitors are $1. Which is better? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and the way the market reacts to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Nassau County web design gurus, our graphic design companies in Nassau County or our marketing consulting services in Suffolk County call us today.

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social media marketing with facebook In West Islip

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an ad we test graphics, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our outstanding campaign operations is the critical component in making the most of your advertising spend with all internet advertising, but especially with Facebook.

Our lead generation service in Nassau and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063