Facebook & Social Media Advertising In West Islip

If you are trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In West Islip, possessing the interests and geography you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the visitors you get. The concern becomes, will it be worth it?

After you connect with people In West Islip, then what? It truly depends on what you want to accomplish. Are we sending people to your web site? Are we looking to get people In West Islip to be fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Before launching your campaign, we are able to help you to determine what it is that you need to achieve.

Remember to meet with our website design experts In West Islip to work with you to succeed. Great designs by our website design experts help your business and drive results!

Reaching Your Prospects In West Islip on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Focusing on people who have been to your web site previously (retargeting);
• People that are followers of your page;
• Potential customers who have related passions (such as other pages on Facebook);
• People who meet demographic factors;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, salary, career, job title, area, hobbies and much more. These people end up part of an "audience" which may consist of any number of individuals. Facebook doesn't provide us with that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary benefit Facebook offers In West Islip is its ability to get to prospects that are not actively searching for what you offer. This does not mean they won't have an interest. It simply means they are not actively conducting a search when they see your advertisement. However, they most likely were seeking something such as what you offer very recently.

The search engines are limited to the people actually searching. A prospect may be interested in an attorney, but if they are not performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Regional Markets

• Are you a lawyer? Health care provider? Home repair business? A restaurant or merchant?
• For any business who conducts business locally In West Islip Facebook is a superb technique to appear in front of your audience.
• We have the ability to target your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Thursdays? We can do that.

The beauty of Facebook is the capacity to target. You can run a very small campaign that functions in huge ways, by just concentrating on the correct prospects, in the right area, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per impression (paying for ads to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a problem with Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing since they have a true need. They tend to convert from web surfer to lead at a greater rate, simply because they have a current need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture a person's attention. They may or may not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our Suffolk County PPC advertising company, our local advertising experts, SEO ad agency or remarketing campaign
please contact our offices.

Whether Facebook is a "great deal" for your marketing dollars truly depends upon the numbers.

Suppose Google mouse clicks are $10 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our New York web site design gurus, our graphic design or our online advertising consulting services in NY contact us today.

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an ad we test pictures, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great campaign operations is the critical component in making the most of your advertising and marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation service in Suffolk County and services of our paid ads company in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063