Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In West Islip
If you are trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In West Islip, possessing the interests and geography you seek.
Obviously, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The concern becomes, is it worth it?
Once you connect with people In West Islip, then what? It truly depends on what you would like to accomplish. Are we sending visitors to your website? Are we trying to get people In West Islip to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?
Before starting your marketing campaign, we are able to help you to pinpoint precisely what you need to accomplish.
Remember to allow our website design company In West Islip to assist you to maximize results. Great designs implemented by our website design experts help you and secure results!
Reaching Your Prospects In West Islip on Facebook
There are many ways to appear in front of an "Audience" on Facebook:
- Concentrating on people who have been to your web site previously (retargeting);
- Prospects who are enthusiasts of your page;
- Prospects who have similar pursuits (such as other pages on Facebook);
- Individuals who meet demographic criteria;
- Prospects who are already your customers;
- and the list goes on...
With Facebook, we are able to target people - by gender, age, income, career, job title, area, hobbies and even more. These individuals end up part of an "audience" which can consist of any number of individuals. Facebook doesn't give us that list, however it will display our ads to individuals on that list that we have created.
We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.
Pros of Advertising on Facebook
Pro: Facebook's Advantage Over Google and Bing: No Search Required
The primary benefit Facebook offers In West Islip is its capability to get to prospects that are not proactively looking for what you offer. This does not mean they won't be interested. It just means they aren't proactively conducting a search when they view your advertisement. However, they probably were looking for something such as what you offer quite recently.
The search engines like Google are restricted to individuals actually searching. A prospect may be interested in a lawyer, but if they aren't doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.
Pro: Facebook is Ideal for Getting into Regional Areas
- Are you an attorney? Health care provider? Home renovation business? A restaurant or store?
- For any business who does business locally In West Islip Facebook is an excellent technique to appear in front of your target audience.
- We can concentrate on your prospects in numerous ways.
- Only need to reach women 35-65 in 3 zip codes? Not a problem!
- Want to have a special offer on Wednesday? We can do that.
The beauty of Facebook is the ability to target. You can run a small campaign that behaves in very big ways, by merely focusing on the correct prospects, in the right market, with the right message.
Facebook Pricing is Lower, but So are Conversion Rates...
In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per ad view (paying for ads to be presented, instead of paying for clicks), that is likely to come in less expensive as well.
However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a downside to Facebook. Rather, the user is in a different frame of mind.
Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing because they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a higher rate, because they have a need that they have to satisfy (finding legal help).
In comparison, an ad on Facebook may catch someone's interest. They might or might not be proactively looking for an attorney, but still have the need.
For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.
If you would like to discuss the services of our New York PPC ad agency, our local ad agency in Nassau, SEO professionals in NY or retargeting companies in Nassau County
please contact our offices.
So is Social Media Advertising on Facebook a Great Deal?
Whether Facebook is a "great deal" for your advertising spend really depends upon the numbers.
Suppose search engine clicks are $10 and Facebook actions are $1. Which of these is better? It depends.
- If 5% of Google visitors convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!
The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and exactly how the market responds to you. The "correct answer" is to test, adjust, and test yet again.
Just remember to have your visuals strong before launching ads like these. For info about our Suffolk County website design experts, our graphic design services in NY or our online advertising consulting services in NY contact us today.
Facebook Strategies Need To Be Managed and Improved
Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an ad we test graphics, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.
Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign management is the critical component in making the most of your advertising and marketing dollars with all internet advertising, but particularly with Facebook.
Our lead generation in Suffolk County and services of our paid media ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063
Call Us to Go Over Your Advertising In West Islip and Facebook
Everybody's requirements are different, there aren't any all purpose answers.
Call our offices at (888) 420-0063, fill in the form below or follow this link to schedule a call . We're happy to discuss your business and needs, and see if there is a way we can help you successfully increase your business.