Facebook & Social Media Advertising In West Islip

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In West Islip, with the interests and geographic targeting you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the targeted visitors you get. The question becomes, is it worth the money?

After you appear in front of people In West Islip, then what? It genuinely depends on what you would like to accomplish. Are we sending visitors to your site? Are we trying to get people In West Islip to become fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Before starting your marketing campaign, we are able to help you to determine what it is that you need to achieve.

Remember to reach out to our website design agency In West Islip to work with you to maximize results. Strong designs developed by our website design company help you and achieve results!

Reaching Your Prospects In West Islip on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Focusing on those who have been to your website in the past (retargeting);
• Prospects that are enthusiasts of your page;
• Individuals that have very similar pursuits (which include other pages on Facebook);
• People who meet demographic criteria;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, income, career, job title, area, interests and more. These individuals end up part of an "audience" which may include many individuals. Facebook does not provide us with that list, but it will show our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary benefit Facebook offers In West Islip is its capability to reach prospects who are not actively searching for what you offer. This doesn't mean they will not be interested. It simply means they are not actively conducting a search when they see your advertisement. However, they probably were seeking something such as what you provide quite recently.

The search engines are limited to the people actually searching. A person may be considering an attorney, but if they aren't doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Local Areas

• Are you an attorney? Medical professional? Home renovation business? A restaurant or retailer?
• For any company who conducts business locally In West Islip Facebook is an excellent way to reach your audience.
• We can target your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Thursdays? We can do that.

The beauty of Facebook is the ability to target. You can run a small marketing campaign that behaves in huge ways, by merely targeting the right prospects, in the right market, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a disadvantage in Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are searching because they have a actual need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, since they have a current need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook might catch someone's attention. They may or may not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to talk about the services of our Long Island PPC advertising agency, our local ad company on Long Island, SEO consultants or retargeting campaign in NY
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing spend genuinely will depend on the numbers.

Suppose Google clicks are $10 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your campaign, your offer, and how the market reacts to you. The "right answer" would be to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our LI website design gurus, our graphic design or our advertising consulting services call us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an advertisement we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our superb marketing campaign management is the critical component in making the most of your advertising and marketing spend with all internet marketing, but especially with Facebook.

Our lead generation company and services of our display advertising professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063