Facebook & Social Media Advertising In West Islip

If you're trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will give you the means to access people In West Islip, having the interests and geo targeting you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the visitors you get. The question becomes, will it be worth it?

After you connect with people In West Islip, then what? It genuinely depends on what you want to accomplish. Are we pushing visitors to your site? Are we trying to get people In West Islip to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your advertising campaign, we can help you to determine what it is that you need to accomplish.

Remember to speak with our website design company In West Islip to serve you to maximize results. Professional designs created by our website design company help your business and drive results!

Reaching Your Prospects In West Islip on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Concentrating on those who have been to your web site in the past (retargeting);
• Prospects that are enthusiasts of your page;
• Potential customers that have similar passions (including other pages on Facebook);
• Individuals who meet demographic criteria;
• People that are currently your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, income, occupation, job title, location, passions and even more. These people end up part of an "audience" which may consist of any number of people. Facebook doesn't give us that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary benefit Facebook offers In West Islip is its ability to reach prospects that are not proactively trying to find what you offer. This does not mean they will not have an interest. It just means they aren't proactively conducting a search when they see your ad. However, they most likely were looking for something similar to what you provide very recently.

The search engines are limited to people actually searching. A person may be interested in legal counsel, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Regional Market Places

• Are you a lawyer? Medical professional? Home services business? A restaurant or merchant?
• For any company who conducts business locally In West Islip Facebook is an excellent way to appear in front of your target audience.
• We are able to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Mondays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a very small campaign that functions in huge ways, by merely targeting the correct prospects, in the right location, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad impression (paying for ads to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a downside to Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they are browsing since they have a true need. They tend to convert from web surfer to prospect at a greater rate, because they have a need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook might capture someone's attention. They might or might not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our pay per click ad agency, our local advertising agency in New York, SEO ad agency on Long Island or remarketing campaign in NY
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing dollars truly depends upon the numbers.

Suppose Google mouse clicks are $10 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and how the marketplace responds to you. The "right answer" is to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our Nassau website design company, our graphic design services in Suffolk County or our advertising consulting services contact us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an ad we test graphics, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our great campaign operations is the crucial component in making the most of your advertising and marketing dollars with all internet marketing, but particularly with Facebook.

Our lead gen and services of our display ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063