Facebook & Social Media Advertising In West Islip

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In West Islip, possessing the interests and geography you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the traffic you receive. The question becomes, will it be worth it?

When you connect with people In West Islip, then what? It truly depends on what you want to achieve. Are we pushing people to your web site? Are we trying to get people In West Islip to become fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your campaign, we can help you to pinpoint precisely what you really need to achieve.

Remember to meet with our website design agency In West Islip to serve you to maximize results. Powerful designs implemented by our website design company drive success and secure results!

Reaching Your Prospects In West Islip on Facebook

There are many ways to reach an "Audience" on Facebook:

• Targeting those who have visited your website before (retargeting);
• Potential customers that are followers of your page;
• People that have very similar pursuits (such as other pages on Facebook);
• Individuals who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, salary, profession, job title, location, pursuits and more. These individuals become part of an "audience" which may include many people. Facebook doesn't provide us with that list, however it will display our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In West Islip is its capability to get to prospects that are not proactively looking for what you offer. This does not mean they won't be interested. It just means they are not actively performing a search when they view your ad. However, they probably were looking for something like what you offer very recently.

The search engines are limited to people in fact searching. A prospect may be in the market for an attorney, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Reaching Local Areas

• Are you a lawyer? Health care provider? Home services company? A restaurant or store?
• For any company who conducts business locally In West Islip Facebook is an excellent method to reach your target audience.
• We can target your prospects in several ways.
• Only wish to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small marketing campaign that behaves in huge ways, by just targeting the correct prospects, in the right region, with the right message.

In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad view (paying for ads to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a disadvantage in Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are browsing since they have a real need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, since they have a need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch a person's attention. They may or may not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our Suffolk County PPC ad consultants, our local ad consultants on Long Island, SEO company on Long Island or remarketing agencies on Long Island
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing spend truly depends on the numbers.

Suppose Bing clicks are $11 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and exactly how the market responds to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our website design company, our graphic design or our advertising consulting services in New York call us today.

Facebook Promotions Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an ad we test images, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign management is the essential component in making the most of your marketing spend with all internet marketing, but especially with Facebook.

Our lead generation company in Suffolk County and services of our display advertising advertising agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063