Facebook & Social Media Advertising In West NYack

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will give you the means to access people In West NYack, having the interests and geographic targeting you seek.

Obviously, everything comes at a price. You need to pay Facebook for the targeted visitors you get. The question becomes, will it be worth it?

After you appear in front of people In West NYack, then what? It genuinely depends on what you would like to achieve. Are we sending people to your website? Are we hoping to get people In West NYack to be fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Before launching your marketing campaign, we are able to help you to identify what it is that you really need to achieve.

Remember to call our website design agency In West NYack to serve your business to maximize results. Great designs from our website design agency drive success and drive results!

Reaching Your Prospects In West NYack on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Targeting those who have been to your website in the past (retargeting);
• Individuals that are fans of your page;
• Prospects who have related pursuits (which include other pages on Facebook);
• People who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, salary, career, job title, location, hobbies and much more. These people end up part of an "audience" which may consist of any number of individuals. Facebook doesn't provide us with that list, but it will display our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The primary advantage Facebook offers In West NYack is its capacity to get to prospects that are not proactively trying to find what you offer. This does not mean they will not be interested. It simply means they are not actively conducting a search when they view your ad. However, they probably were seeking something such as what you provide very recently.

The search engines like Google are limited to the people in fact searching. A prospect may be in the market for legal counsel, but if they are not performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Local Markets

• Are you an attorney? Doctor? Home repair company? A restaurant or retailer?
• For any company who conducts business regionally In West NYack Facebook is a great method to reach your target audience.
• We can target your prospects in numerous ways.
• Only wish to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Mondays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a small advertising campaign that behaves in huge ways, simply by targeting the right prospects, in the right location, with the right message.

In general, Facebook marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (spending money on ads to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a challenge with Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are browsing because they have a actual need. They tend to convert from surfer to prospect at a higher rate, since they have a need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture someone's interest. They might or might not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our Suffolk pay per click advertising company, our local ad consultants, SEO advertising agency in Suffolk County or remarketing campaign
please contact our offices.

Whether Facebook is really a "good deal" for your marketing dollars truly will depend on the numbers.

Suppose search engine clicks are $12 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and the way the market reacts to you. The "right answer" would be to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our website design experts, our graphic design in Suffolk County or our marketing consulting services contact us today.

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an ad we test pictures, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great advertising campaign management is the critical component in making the most of your advertising spend with all online advertising, but particularly with Facebook.

Our lead gen service in Suffolk and services of our paid media ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063