Facebook & Social Media Advertising In West NYack

If you're trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In West NYack, possessing the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You must pay Facebook for the traffic you receive. The concern becomes, can it be worth the money?

After you appear in front of people In West NYack, then what? It truly depends on what you would like to achieve. Are we pushing people to your web site? Are we trying to get people In West NYack to be fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Before starting your advertising campaign, we can help you to figure out what it is that you need to achieve.

Remember to talk to our website design company In West NYack to aid your business to succeed. Strong designs designed by our website design experts can help and secure results!

Reaching Your Prospects In West NYack on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Focusing on people who have visited your web site previously (retargeting);
• Individuals who are fans of your page;
• Prospects who may have very similar passions (such as other pages on Facebook);
• People who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, occupation, job title, area, interests and more. These individuals end up part of an "audience" which can include many people. Facebook doesn't give us that list, however it will present our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In West NYack is its capability to reach prospects who are not proactively searching for what you offer. This does not necessarily mean they won't be interested. It just means they aren't proactively performing a search when they view your advertisement. However, they probably were hoping to find something such as what you provide very recently.

The search engines like Google are limited to individuals actually searching. A person may be in the market for a lawyer, but if they aren't doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Regional Areas

• Are you a lawyer? Medical professional? Home repair company? A restaurant or retailer?
• For any organization who does business locally In West NYack Facebook is an excellent technique to appear in front of your audience.
• We have the ability to focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Mondays? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a very small advertising campaign that functions in very big ways, by just targeting the right prospects, in the right geo, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (spending money on advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a downside to Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they're searching since they have a real need. They have a tendency to convert from web surfer to lead at a greater rate, because they have a current need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture someone's interest. They may or may not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our New York PPC advertising agency, our local ad company in New York, search engine optimization ad agency or remarketing agencies
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising budget truly depends upon the numbers.

Suppose Bing clicks are $12 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and the way the market reacts to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our website design agency, our graphic design experts in Suffolk or our online advertising consulting services in Nassau County call us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an advertisement we test pictures, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great advertising campaign operations is the critical component in making the most of your advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation service and services of our display advertising ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063