Facebook & Social Media Advertising In West NYack

If you are trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing will give you the means to access people In West NYack, having the interests and geography you want.

Of course, everything comes at a cost. You must pay Facebook for the visitors you get. The concern becomes, is it worth the money?

When you connect with people In West NYack, then what? It genuinely depends on what you would like to achieve. Are we driving people to your site? Are we looking to get people In West NYack to be fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Before launching your marketing campaign, we can help you to identify what it is that you need to achieve.

Remember to reach out to our website design experts In West NYack to assist your business to succeed. Powerful designs created by our website design experts will help and achieve results!

Reaching Your Prospects In West NYack on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Targeting those who have visited your web site before (retargeting);
• Prospects that are enthusiasts of your page;
• Individuals that have similar pursuits (including other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, career, job title, location, passions and more. These people become part of an "audience" which can consist of many individuals. Facebook does not provide us with that list, however it will present our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The main advantage Facebook offers In West NYack is its ability to get to prospects that are not actively trying to find what you offer. This doesn't mean they will not have an interest. It just means they are not proactively performing a search when they view your advertisement. However, they most likely were seeking something like what you offer very recently.

The search engines are restricted to the people actually searching. A prospect may be interested in a lawyer, but if they are not doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Market Places

• Are you a lawyer? Medical professional? Home repair business? A restaurant or store?
• For any business who conducts business locally In West NYack Facebook is a superb way to reach your target audience.
• We are able to concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? No worries!
• Want to have a special on Mondays? We can do that.

The beauty of Facebook is the ability to target. You can operate a small advertising campaign that functions in huge ways, by simply targeting the correct prospects, in the right region, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (spending money on ads to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a problem with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching since they have a actual need. They tend to convert from web surfer to lead at a higher rate, since they have a current need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture a person's interest. They might or might not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our pay per click ad agency, our local ad company on Long Island, SEO ad agency on LI or retargeting campaign on LI
please contact our offices.

Whether Facebook is really a "good deal" for your advertising spend really depends upon the numbers.

Suppose Bing mouse clicks are $14 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and how the market responds to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our LI web design experts, our graphic design or our marketing consulting services call us today.

Facebook Strategies Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an advertisement we test graphics, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our superb advertising campaign management is the critical component in making the most of your advertising spend with all online advertising, but especially with Facebook.

Our lead generation company in Nassau County and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063