Facebook & Social Media Advertising In West Sayville

If you're trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will give you access to people In West Sayville, with the interests and geo targeting you seek.

Of course, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The question becomes, can it be worth the money?

Once you appear in front of people In West Sayville, then what? It genuinely depends on what you would like to achieve. Are we driving people to your web site? Are we hoping to get people In West Sayville to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Prior to launching your advertising campaign, we can help you to pinpoint what it is that you really need to achieve.

Remember to call our website design experts In West Sayville to work with you to succeed. Great designs designed by our website design experts can help and drive results!

Reaching Your Prospects In West Sayville on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have been to your website before (retargeting);
• Prospects that are fans of your page;
• Individuals who may have very similar interests (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, income, profession, job title, location, interests and much more. These people become part of an "audience" which may include any number of people. Facebook does not provide us with that list, but it will present our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The main advantage Facebook offers In West Sayville is its capability to appear in front of prospects that are not actively searching for what you offer. This doesn't mean they won't be interested. It simply means they are not actively performing a search when they view your advertisement. However, they most likely were seeking something like what you offer quite recently.

The search engines are limited to individuals actually searching. A prospect may be interested in legal counsel, but if they aren't doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Regional Market Places

• Are you a lawyer? Doctor? Home services company? A restaurant or merchant?
• For any business who conducts business regionally In West Sayville Facebook is an excellent technique to reach your target audience.
• We have the ability to focus on your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Wednesday? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a very small advertising campaign that behaves in very big ways, by merely focusing on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per impression (paying for advertisements to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they're browsing since they have a true need. They tend to convert from surfer to prospect at a greater rate, because they have a need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch someone's focus. They may or may not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our Suffolk County PPC advertising agency, our local advertising agency in NY, SEO ad agency on Long Island or retargeting companies in NY
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing budget genuinely depends on the numbers.

Suppose Bing mouse clicks are $10 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and how the market reacts to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our website design consultants, our graphic design experts in Nassau County or our online marketing consulting services call us today.

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our outstanding advertising campaign management is the crucial component in making the most of your marketing dollars with all internet marketing, but especially with Facebook.

Our lead generation and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063