Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In West Sayville
If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing and advertising will give you access to people In West Sayville, possessing the interests and geo targeting you want.
Of course, everything comes at a price. You must pay Facebook for the visitors you receive. The question becomes, can it be worth it?
Once you connect with people In West Sayville, then what? It really depends on what you want to accomplish. Are we sending visitors to your web site? Are we trying to get people In West Sayville to become fans of your page to build "authority" status and brand recognition? Are we going for registrations?
Before launching your marketing campaign, we can help you to determine precisely what you need to achieve.
Remember to reach out to our website design experts In West Sayville to aid you to succeed. Powerful designs created by our website design experts can help and secure results!
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Reaching Your Prospects In West Sayville on Facebook
There are a variety of approaches to appear in front of an "Audience" on Facebook:
- Concentrating on individuals who have been to your site before (retargeting);
- People that are followers of your page;
- Individuals who have related passions (including other pages on Facebook);
- Individuals who meet demographic criteria;
- People that are already your customers;
- and the list goes on...
With Facebook, we're able to target individuals - by gender, age, income, occupation, job title, area, interests and more. These people become part of an "audience" which may consist of any number of individuals. Facebook does not give us that list, however it will show our ads to people on that list that we have created.
We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.
Pros of Advertising on Social Media and Facebook
Pro: Facebook's Advantage Over Google: No Search Required
The primary advantage Facebook offers In West Sayville is its capacity to reach prospects who are not proactively looking for what you offer. This doesn't mean they won't be interested. It simply means they aren't actively performing a search when they view your advertisement. However, they probably were looking for something similar to what you provide quite recently.
The search engines are restricted to people in fact searching. A prospect may be in the market for legal counsel, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.
Pro: Facebook is Perfect for Getting to Regional Areas
- Are you a lawyer? Health care provider? Home services business? A restaurant or retailer?
- For any organization who does business regionally In West Sayville Facebook is an excellent method to appear in front of your target audience.
- We are able to target your prospects in numerous ways.
- Only want to reach women 35-65 in a few zip codes? No worries!
- Want to have a special on Mondays? We can do that.
The appeal of Facebook is the capacity to target. You can run a very small campaign that functions in very big ways, by merely targeting the right prospects, in the right location, with the appropriate message.
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Facebook Pricing is Lower, but So are Conversion Rates...
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In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per impression (paying for ads to be shown, instead of paying for clicks), that tends to cost less too.
However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a challenge with Facebook. Rather, an individual is in a different frame of mind.
Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing because they have a true need. They tend to convert from surfer to lead at a greater rate, since they have a need that they need to fulfill (finding legal help).
In comparison, an ad on Facebook may capture a person's focus. They may or may not be actively searching for an attorney, but still have the need.
For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.
If you would like to talk about the services of our pay per click ad company, our local ad company in Suffolk, SEO advertising agency or retargeting companies
please contact our offices.
So is Social Media Advertising a Good Deal?
Whether Facebook is a "good deal" for your marketing spend truly depends on the numbers.
Suppose search engine mouse clicks are $12 and Facebook actions are $1. Which one is best? It depends.
- If 5% of Google visitors convert, that's $200+ for a new customer.
- If 1% of Facebook visitors convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!
The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" would be to test, adjust, and test again.
Just remember to have your visuals strong before running ads like these. For info about our web site design professionals, our graphic design or our online marketing consulting services in Suffolk contact us today.
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Facebook Promotions Need To Be Maintained and Optimized
Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.
Some modifications can yield 2x-10x results, but until we test, you won't know. Our outstanding marketing campaign operations is the crucial component in making the most of your marketing spend with all internet marketing, but particularly with Facebook.
Our lead generation on Long Island and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063
Call Us to Discuss Your Advertising and Marketing In West Sayville and Facebook
Everyone's requirements are very different, there aren't any absolute answers.
Call our offices at (888) 420-0063, fill in the form below or follow this link to schedule a consultation . We're very happy to go over your business and requires, and see if there is a way we are able to assist you to effectively increase your business.