Facebook & Social Media Advertising In West Sayville

If you are hoping to reach new prospects, Facebook must be in your playbook. Social Media and Facebook advertising will give you the means to access people In West Sayville, possessing the interests and geo targeting you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the traffic you get. The question becomes, is it worth the money?

When you reach people In West Sayville, then what? It really depends on what you would like to achieve. Are we pushing visitors to your web site? Are we hoping to get people In West Sayville to be fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Before starting your advertising campaign, we can help you to figure out precisely what you really need to accomplish.

Remember to call our website design agency In West Sayville to aid your business to achieve real results. Effective designs from our website design company will help and achieve results!

Reaching Your Prospects In West Sayville on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Focusing on those who have been to your website in the past (retargeting);
• People who are followers of your page;
• People who have similar pursuits (such as other pages on Facebook);
• People who meet demographic factors;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, profession, job title, area, interests and even more. These people end up part of an "audience" which can consist of any number of people. Facebook doesn't give us that list, however it will show our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Needed

The primary advantage Facebook offers In West Sayville is its capacity to appear in front of prospects who are not actively searching for what you offer. This does not mean they won't be interested. It simply means they are not actively performing a search when they view your advertisement. However, they probably were hoping to find something similar to what you offer quite recently.

The search engines are restricted to individuals actually searching. A prospect may be in the market for legal counsel, but if they are not doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Local Market Places

• Are you a lawyer? Medical professional? Home renovation business? A restaurant or retailer?
• For any organization who does business locally In West Sayville Facebook is a great technique to reach your audience.
• We can focus on your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Tuesdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a small campaign that behaves in very big ways, by simply concentrating on the right prospects, in the right region, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per impression (spending money on ads to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a challenge with Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they are searching since they have a genuine need. They tend to convert from surfer to prospect at a higher rate, simply because they have a current need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may catch someone's focus. They may or may not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our Nassau PPC advertising agency, our local advertising agency in Nassau, SEO professionals in Nassau or retargeting companies
please contact our offices.

Whether Facebook is really a "great deal" for your marketing budget truly depends on the numbers.

Suppose Google mouse clicks are $14 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our New York website design gurus, our graphic design services or our marketing consulting services in Nassau County call us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an advertisement we test images, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign operations is the essential component in making the most of your marketing and advertising spend with all internet advertising, but particularly with Facebook.

Our lead generation company on Long Island and services of our paid ads experts in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063