Facebook & Social Media Advertising In West Sayville

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In West Sayville, having the interests and geography you want.

Of course, everything comes at a price. You do need to pay Facebook for the visitors you get. The concern becomes, will it be worth it?

Once you connect with people In West Sayville, then what? It genuinely depends on what you would like to accomplish. Are we sending people to your website? Are we trying to get people In West Sayville to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Prior to starting your marketing campaign, we are able to help you to figure out precisely what you really need to achieve.

Remember to let our website design company In West Sayville to help you to succeed. Excellent designs implemented by our website design experts help your business and achieve results!

Reaching Your Prospects In West Sayville on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Concentrating on people who have been to your website previously (retargeting);
• Prospects that are enthusiasts of your page;
• People who have related pursuits (such as other pages on Facebook);
• Prospects who meet demographic criteria;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, profession, job title, area, hobbies and even more. These individuals end up part of an "audience" which may include many individuals. Facebook doesn't give us that list, however it will show our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary advantage Facebook offers In West Sayville is its ability to appear in front of prospects that are not actively trying to find what you offer. This doesn't mean they won't be interested. It simply means they are not actively performing a search when they view your advertisement. However, they most likely were seeking something like what you offer quite recently.

The search engines like Google are limited to people actually searching. A person may be considering an attorney, but if they aren't performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Regional Areas

• Are you a lawyer? Physician? Home renovation company? A restaurant or store?
• For any company who conducts business locally In West Sayville Facebook is a superb method to appear in front of your target audience.
• We can concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Thursdays? We can do that.

The appeal of Facebook is the capacity to target. You can run a small marketing campaign that functions in very big ways, by just focusing on the correct prospects, in the right geo, with the right message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (paying for ads to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a downside to Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching since they have a genuine need. They tend to convert from surfer to lead at a higher rate, since they have a need that they must fulfill (finding legal help).

In comparison, an ad on Facebook may catch someone's focus. They may or may not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our Long Island pay per click ad agency, our local ad agency, SEO ad agency in NY or retargeting companies
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising spend really depends on the numbers.

Suppose Bing clicks are $11 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our LI web design consultants, our graphic design in Suffolk or our advertising consulting services contact us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an advertisement we test images, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our outstanding campaign operations is the critical component in making the most of your marketing and advertising dollars with all online marketing, but especially with Facebook.

Our lead gen in New York and services of our display advertising consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063