Facebook & Social Media Advertising In Westbury

If you're trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Westbury, possessing the interests and geography you want.

Obviously, everything comes at a price. You must pay Facebook for the targeted traffic you get. The concern becomes, is it worth it?

When you appear in front of people In Westbury, then what? It genuinely depends on what you would like to accomplish. Are we driving people to your website? Are we looking to get people In Westbury to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Before starting your campaign, we can help you to identify precisely what you need to achieve.

Remember to meet with our website design company In Westbury to aid your business to achieve real results. Excellent designs designed by our website design experts help your business and achieve results!

Reaching Your Prospects In Westbury on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have been to your website before (retargeting);
• Individuals that are enthusiasts of your page;
• Potential customers that have similar interests (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, salary, profession, job title, location, passions and much more. These people become part of an "audience" which may include many people. Facebook does not give us that list, but it will display our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Required

The main advantage Facebook offers In Westbury is its capability to get to prospects who are not proactively searching for what you offer. This doesn't mean they will not have an interest. It simply means they aren't proactively performing a search when they view your advertisement. However, they probably were looking for something similar to what you offer quite recently.

The search engines are restricted to the people in fact searching. A person may be considering a lawyer, but if they aren't doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Local Niches

• Are you a lawyer? Doctor? Home services business? A restaurant or retailer?
• For any business who conducts business regionally In Westbury Facebook is a superb method to reach your target audience.
• We are able to focus on your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Mondays? We can do that.

The appeal of Facebook is the ability to target. You can operate a very small campaign that functions in huge ways, by merely targeting the correct prospects, in the right location, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per impression (spending money on advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a challenge with Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they are searching because they have a real need. They tend to convert from surfer to lead at a greater rate, since they have a need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might capture someone's focus. They may or may not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our Nassau County pay per click ad consultants, our local advertising agency in NY, SEO company or remarketing campaign in Suffolk County
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing spend genuinely depends upon the numbers.

Suppose Google clicks are $14 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and how the marketplace responds to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our website design gurus, our graphic design or our marketing consulting services contact us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an advertisement we test graphics, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign operations is the critical component in making the most of your marketing and advertising spend with all internet advertising, but particularly with Facebook.

Our lead gen in Suffolk County and services of our display advertising ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063