Facebook & Social Media Advertising In Westbury

If you are trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook advertising will provide you with access to people In Westbury, with the interests and geography you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted traffic you receive. The concern becomes, is it worth the money?

Once you connect with people In Westbury, then what? It really depends on what you would like to accomplish. Are we sending people to your website? Are we hoping to get people In Westbury to be fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Prior to starting your advertising campaign, we are able to help you to pinpoint what it is that you really need to achieve.

Remember to reach out to our website design experts In Westbury to work with your business to succeed. Powerful designs by our website design agency help your business and secure results!

Reaching Your Prospects In Westbury on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Concentrating on those who have visited your site previously (retargeting);
• Potential customers who are fans of your page;
• Potential customers who may have very similar pursuits (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• People that are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, income, profession, job title, area, hobbies and even more. These individuals end up part of an "audience" which can consist of any number of individuals. Facebook doesn't give us that list, but it will display our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main advantage Facebook offers In Westbury is its capacity to reach prospects who are not proactively searching for what you offer. This does not necessarily mean they won't be interested. It just means they aren't proactively conducting a search when they view your advertisement. However, they most likely were looking for something such as what you offer quite recently.

The search engines are restricted to the people actually searching. A person may be considering a lawyer, but if they aren't performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Regional Markets

• Are you a lawyer? Health care provider? Home repair business? A restaurant or store?
• For any company who conducts business locally In Westbury Facebook is an excellent technique to reach your audience.
• We can concentrate on your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Mondays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a very small advertising campaign that functions in very big ways, by merely targeting the right prospects, in the right geography, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a problem with Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing because they have a actual need. They tend to convert from surfer to prospect at a greater rate, simply because they have a current need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch a person's attention. They may or may not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our pay per click advertising agency, our local ad company in NY, SEO experts or remarketing agencies on L.I.
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing dollars genuinely depends upon the numbers.

Suppose Google mouse clicks are $11 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and how the market reacts to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk website design agency, our graphic design in NY or our online advertising consulting services call us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our exceptional advertising campaign operations is the critical component in making the most of your advertising and marketing spend with all internet marketing, but especially with Facebook.

Our lead generation company on LI and services of our display advertising company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063