Facebook & Social Media Advertising In Westbury

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Westbury, with the interests and geography you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted traffic you get. The question becomes, is it worth the money?

When you connect with people In Westbury, then what? It genuinely depends on what you want to accomplish. Are we driving visitors to your web site? Are we looking to get people In Westbury to become fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your campaign, we can help you to identify what it is that you really need to achieve.

Remember to meet with our website design agency In Westbury to assist you to achieve real results. Powerful designs designed by our website design company can help and drive results!

Reaching Your Prospects In Westbury on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your website in the past (retargeting);
• People who are enthusiasts of your page;
• Potential customers that have similar pursuits (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, salary, profession, job title, location, hobbies and even more. These individuals end up part of an "audience" which can consist of any number of individuals. Facebook does not give us that list, however it will display our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary advantage Facebook offers In Westbury is its capability to get to prospects who are not actively searching for what you offer. This does not mean they will not be interested. It just means they are not actively conducting a search when they see your ad. However, they most likely were hoping to find something such as what you provide quite recently.

The search engines are restricted to people in fact searching. A prospect may be considering legal counsel, but if they are not performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Markets

• Are you an attorney? Medical professional? Home renovation company? A restaurant or retailer?
• For any organization who conducts business locally In Westbury Facebook is a superb method to reach your audience.
• We can concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a very small marketing campaign that functions in huge ways, by just concentrating on the right prospects, in the right market, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per impression (spending money on ads to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a downside to Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they're searching because they have a true need. They tend to convert from surfer to lead at a greater rate, since they have a need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch someone's attention. They might or might not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our LI PPC advertising company, our local advertising agency in Nassau County, SEO ad agency or retargeting companies in Nassau
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing budget really depends on the numbers.

Suppose search engine mouse clicks are $14 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Long Island website design company, our graphic design or our marketing consulting services in Suffolk County contact us today.

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an ad we test images, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our superb marketing campaign management is the crucial component in making the most of your marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation and services of our paid media advertising agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063