Facebook & Social Media Advertising In Westchester County

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will give you access to people In Westchester County, possessing the interests and geo targeting you want.

Needless to say, everything comes at a cost. You must pay Facebook for the traffic you get. The question becomes, can it be worth the cost?

After you connect with people In Westchester County, then what? It genuinely depends on what you want to accomplish. Are we sending visitors to your web site? Are we looking to get people In Westchester County to be fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your campaign, we can help you to determine what it is that you really need to accomplish.

Remember to reach out to our website design company In Westchester County to serve your business to achieve results. Effective designs designed by our website design company help your business and achieve results!

Reaching Your Prospects In Westchester County on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have been to your web site previously (retargeting);
• Individuals that are fans of your page;
• Prospects who have very similar interests (such as other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, salary, career, job title, location, passions and more. These people end up part of an "audience" which may include many people. Facebook does not provide us with that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main benefit Facebook offers In Westchester County is its ability to reach prospects who are not actively trying to find what you offer. This does not mean they won't be interested. It simply means they aren't actively performing a search when they see your advertisement. However, they most likely were hoping to find something like what you provide very recently.

The search engines are limited to the people actually searching. A person may be interested in legal counsel, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Local Markets

• Are you a lawyer? Physician? Home renovation business? A restaurant or merchant?
• For any organization who does business regionally In Westchester County Facebook is a superb technique to appear in front of your audience.
• We have the ability to target your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Thursdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a very small campaign that functions in huge ways, simply by concentrating on the correct prospects, in the right area, with the right message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (spending money on ads to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a disadvantage in Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they're searching because they have a true need. They tend to convert from web surfer to qualified prospect at a greater rate, because they have a current need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook may catch someone's focus. They might or might not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our LI PPC advertising consultants, our local ad company, SEO ad agency or remarketing agencies in Nassau County
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing budget really depends upon the numbers.

Suppose Bing mouse clicks are $12 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and how the marketplace responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our LI website design gurus, our graphic design experts in Suffolk County or our advertising consulting services contact us today.

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb campaign operations is the essential component in making the most of your marketing dollars with all online marketing, but especially with Facebook.

Our lead generation in Nassau and services of our display advertising advertising agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063