Facebook & Social Media Advertising In Westhampton

If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Westhampton, possessing the interests and geography you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the traffic you get. The question becomes, can it be worth the cost?

When you appear in front of people In Westhampton, then what? It truly depends on what you want to accomplish. Are we driving people to your web site? Are we trying to get people In Westhampton to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Before launching your marketing campaign, we can help you to figure out precisely what you need to achieve.

Remember to call our website design company In Westhampton to assist your business to achieve real results. Great designs implemented by our website design company help you and secure results!

Reaching Your Prospects In Westhampton on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have been to your website in the past (retargeting);
• Prospects who are enthusiasts of your page;
• Potential customers that have very similar pursuits (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, income, profession, job title, area, hobbies and more. These people end up part of an "audience" which may include many individuals. Facebook doesn't provide us with that list, however it will present our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary benefit Facebook offers In Westhampton is its ability to appear in front of prospects that are not proactively trying to find what you offer. This doesn't mean they will not have an interest. It just means they aren't proactively performing a search when they view your ad. However, they most likely were seeking something such as what you offer very recently.

The search engines like Google are limited to individuals actually searching. A prospect may be considering an attorney, but if they are not performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Local Markets

• Are you a lawyer? Doctor? Home renovation business? A restaurant or store?
• For any organization who conducts business regionally In Westhampton Facebook is a great way to reach your target audience.
• We are able to target your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special offer on Thursdays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a very small campaign that functions in very big ways, by merely concentrating on the correct prospects, in the right market, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad view (spending money on advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a challenge with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching because they have a real need. They tend to convert from web surfer to lead at a higher rate, since they have a current need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch someone's interest. They may or may not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our Nassau County pay per click advertising agency, our local ad agency in Nassau County, search engine optimization ad agency in NY or remarketing companies
please contact our offices.

Whether Facebook is a "good deal" for your marketing budget genuinely depends upon the numbers.

Suppose search engine clicks are $11 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and the way the market reacts to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our NY web design gurus, our graphic design experts in Nassau or our advertising consulting services on LI contact us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an ad we test images, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign operations is the crucial component in making the most of your marketing dollars with all online advertising, but particularly with Facebook.

Our lead gen company on LI and services of our display advertising advertising agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063