Facebook & Social Media Advertising In Westhampton

If you're trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In Westhampton, with the interests and geography you want.

Needless to say, everything comes at a cost. You must pay Facebook for the visitors you receive. The concern becomes, is it worth the money?

Once you appear in front of people In Westhampton, then what? It genuinely depends on what you want to accomplish. Are we pushing people to your web site? Are we hoping to get people In Westhampton to be fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your marketing campaign, we are able to help you to identify precisely what you really need to accomplish.

Remember to meet with our website design experts In Westhampton to serve you to maximize results. Exceptional designs implemented by our website design company can help and drive results!

Reaching Your Prospects In Westhampton on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Focusing on those who have visited your site previously (retargeting);
• Prospects who are enthusiasts of your page;
• Individuals who have related pursuits (such as other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, salary, career, job title, area, passions and more. These people end up part of an "audience" which may consist of many people. Facebook does not provide us with that list, however it will show our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The main advantage Facebook offers In Westhampton is its capability to reach prospects who are not proactively looking for what you offer. This doesn't mean they will not be interested. It simply means they aren't actively performing a search when they view your ad. However, they most likely were hoping to find something like what you offer very recently.

The search engines are limited to individuals actually searching. A prospect may be in the market for a lawyer, but if they are not doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Getting into Local Niches

• Are you an attorney? Physician? Home repair business? A restaurant or merchant?
• For any business who does business locally In Westhampton Facebook is a superb technique to appear in front of your audience.
• We are able to focus on your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Tuesdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a small campaign that functions in very big ways, by simply focusing on the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a downside to Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing since they have a true need. They have a tendency to convert from surfer to qualified prospect at a higher rate, since they have a current need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook may catch a person's focus. They might or might not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to talk about the services of our pay per click ad consultants, our local advertising professionals, search engine optimization experts in NY or remarketing companies in Suffolk County
please contact our offices.

Whether Facebook is really a "good deal" for your advertising dollars truly will depend on the numbers.

Suppose search engine clicks are $14 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our web design company, our graphic design experts or our advertising consulting services contact us today.

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign management is the essential component in making the most of your marketing and advertising dollars with all online marketing, but particularly with Facebook.

Our lead generation and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063