Facebook & Social Media Advertising In Westhampton

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Westhampton, having the interests and geography you seek.

Of course, everything comes at a price. You do need to pay Facebook for the targeted visitors you get. The question becomes, will it be worth it?

When you reach people In Westhampton, then what? It genuinely depends on what you want to achieve. Are we sending visitors to your site? Are we looking to get people In Westhampton to be fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Before launching your campaign, we are able to help you to determine what it is that you need to accomplish.

Remember to call our website design company In Westhampton to assist your business to succeed. Professional designs created by our website design agency can help and drive results!

Reaching Your Prospects In Westhampton on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Concentrating on those who have been to your website in the past (retargeting);
• Potential customers that are fans of your page;
• Potential customers that have very similar passions (including other pages on Facebook);
• People who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, salary, career, job title, area, interests and much more. These individuals end up part of an "audience" which may consist of any number of people. Facebook does not give us that list, but it will display our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main benefit Facebook offers In Westhampton is its capacity to appear in front of prospects who are not actively searching for what you offer. This doesn't mean they won't be interested. It simply means they are not proactively performing a search when they view your ad. However, they probably were hoping to find something similar to what you offer quite recently.

The search engines like Google are restricted to individuals actually searching. A person may be interested in a lawyer, but if they aren't performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Local Market Places

• Are you a lawyer? Health care provider? Home renovation company? A restaurant or store?
• For any organization who conducts business locally In Westhampton Facebook is a superb technique to appear in front of your target audience.
• We are able to target your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Wednesday? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a small marketing campaign that behaves in very big ways, by just targeting the right prospects, in the right geo, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (spending money on advertisements to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a problem with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing since they have a actual need. They tend to convert from web surfer to prospect at a greater rate, because they have a current need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook may catch a person's interest. They may or may not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our Suffolk County pay per click ad company, our local ad agency on LI, SEO ad agency in Nassau or remarketing agency in Suffolk
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising spend truly depends on the numbers.

Suppose Bing mouse clicks are $11 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and exactly how the market responds to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our NY web design agency, our graphic design in New York or our marketing consulting services in Nassau County contact us today.

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an ad we test graphics, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great campaign management is the crucial component in making the most of your marketing dollars with all online marketing, but especially with Facebook.

Our lead generation company on Long Island and services of our display ads advertising agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063