Facebook & Social Media Advertising In Westhampton

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing will give you access to people In Westhampton, possessing the interests and geographic targeting you want.

Of course, everything comes at a cost. You need to pay Facebook for the targeted traffic you get. The question becomes, can it be worth it?

When you appear in front of people In Westhampton, then what? It truly depends on what you want to achieve. Are we sending people to your website? Are we looking to get people In Westhampton to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Before launching your campaign, we are able to help you to determine what it is that you need to achieve.

Remember to meet with our website design company In Westhampton to serve you to succeed. Professional designs by our website design agency drive success and drive results!

Reaching Your Prospects In Westhampton on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Concentrating on people who have visited your website before (retargeting);
• Prospects who are fans of your page;
• People that have related passions (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, salary, occupation, job title, location, interests and much more. These people end up part of an "audience" which may consist of any number of people. Facebook doesn't give us that list, however it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The primary benefit Facebook offers In Westhampton is its capability to appear in front of prospects that are not actively searching for what you offer. This doesn't mean they won't have an interest. It just means they aren't actively performing a search when they see your ad. However, they probably were hoping to find something such as what you offer very recently.

The search engines are limited to people in fact searching. A person may be in the market for an attorney, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Niches

• Are you an attorney? Health care provider? Home repair business? A restaurant or retailer?
• For any organization who conducts business locally In Westhampton Facebook is an excellent method to reach your target audience.
• We are able to target your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Tuesdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a small campaign that behaves in huge ways, by just concentrating on the right prospects, in the right geography, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (paying for ads to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a downside to Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they are searching since they have a genuine need. They tend to convert from web surfer to qualified prospect at a greater rate, because they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture someone's focus. They might or might not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our Suffolk pay per click ad agency, our local advertising agency, SEO ad agency in New York or retargeting agencies in Nassau
please contact our offices.

Whether Facebook is a "great deal" for your advertising budget genuinely depends upon the numbers.

Suppose search engine mouse clicks are $10 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and how the market responds to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our NY web design agency, our graphic design services on L.I. or our advertising consulting services contact us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an ad we test pictures, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our exceptional campaign management is the essential component in making the most of your marketing and advertising spend with all internet advertising, but particularly with Facebook.

Our lead gen and services of our display ads experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063