Facebook & Social Media Advertising In Westhampton Beach

If you're trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will provide you with access to people In Westhampton Beach, with the interests and geography you seek.

Of course, everything comes at a price. You do need to pay Facebook for the targeted visitors you get. The concern becomes, will it be worth the cost?

Once you appear in front of people In Westhampton Beach, then what? It really depends on what you want to accomplish. Are we driving visitors to your website? Are we trying to get people In Westhampton Beach to become fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Prior to launching your campaign, we are able to help you to figure out what it is that you need to accomplish.

Remember to engage our website design agency In Westhampton Beach to assist your business to achieve real results. Strong designs created by our website design company help you and achieve results!

Reaching Your Prospects In Westhampton Beach on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your website before (retargeting);
• Prospects who are enthusiasts of your page;
• People who have very similar pursuits (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, salary, occupation, job title, location, pursuits and more. These individuals become part of an "audience" which can consist of many individuals. Facebook does not provide us with that list, but it will show our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Needed

The primary advantage Facebook offers In Westhampton Beach is its capability to reach prospects that are not actively looking for what you offer. This does not mean they will not have an interest. It simply means they are not proactively conducting a search when they view your advertisement. However, they probably were looking for something such as what you provide very recently.

The search engines like Google are restricted to people in fact searching. A person may be considering an attorney, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting to Local Areas

• Are you an attorney? Physician? Home services company? A restaurant or store?
• For any organization who conducts business locally In Westhampton Beach Facebook is a great way to appear in front of your audience.
• We can target your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Wednesday? We can do that.

The great thing about Facebook is the capacity to target. You can run a small marketing campaign that behaves in huge ways, by simply concentrating on the right prospects, in the right geo, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (paying for ads to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a problem with Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing since they have a true need. They have a tendency to convert from web surfer to lead at a greater rate, because they have a current need that they must fulfill (finding legal help).

In contrast, an ad on Facebook might catch a person's attention. They may or may not be actively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our pay per click ad consultants, our local advertising agency in New York, search engine optimization ad agency or remarketing companies
please contact our offices.

Whether Facebook is really a "great deal" for your marketing spend genuinely depends upon the numbers.

Suppose Bing clicks are $11 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and how the market responds to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau web site design company, our graphic design companies in New York or our advertising consulting services in Suffolk County contact us today.

Facebook Promotions Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an ad we test images, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign operations is the critical component in making the most of your advertising and marketing spend with all online marketing, but particularly with Facebook.

Our lead gen company on LI and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063