Facebook & Social Media Advertising In Westhampton Beach

If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising will give you access to people In Westhampton Beach, having the interests and geography you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted traffic you receive. The concern becomes, will it be worth it?

After you connect with people In Westhampton Beach, then what? It truly depends on what you want to achieve. Are we pushing people to your website? Are we hoping to get people In Westhampton Beach to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before starting your advertising campaign, we are able to help you to pinpoint precisely what you really need to accomplish.

Remember to speak with our website design agency In Westhampton Beach to aid your business to maximize results. Great designs developed by our website design company help you and secure results!

Reaching Your Prospects In Westhampton Beach on Facebook

There are many ways to reach an "Audience" on Facebook:

• Targeting people who have been to your site previously (retargeting);
• Prospects that are fans of your page;
• Individuals who have similar pursuits (such as other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, salary, occupation, job title, location, passions and much more. These individuals become part of an "audience" which may include many people. Facebook does not provide us with that list, however it will show our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main advantage Facebook offers In Westhampton Beach is its capacity to get to prospects that are not proactively looking for what you offer. This does not mean they won't be interested. It just means they are not actively performing a search when they view your advertisement. However, they most likely were looking for something similar to what you offer very recently.

The search engines like Google are restricted to the people in fact searching. A prospect may be interested in a lawyer, but if they are not performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Getting into Regional Niches

• Are you a lawyer? Health care provider? Home renovation company? A restaurant or store?
• For any organization who does business locally In Westhampton Beach Facebook is a superb technique to appear in front of your audience.
• We are able to target your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Wednesday? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a very small marketing campaign that functions in very big ways, by merely targeting the right prospects, in the right location, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad view (spending money on ads to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a challenge with Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching because they have a actual need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, since they have a current need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook may capture a person's attention. They may or may not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our LI PPC advertising agency, our local advertising agency on LI, search engine optimization professionals in Suffolk County or remarketing companies on Long Island
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising budget genuinely depends on the numbers.

Suppose Google clicks are $10 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your strategy, your offer, and the way the market responds to you. The "right answer" is to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our NY website design agency, our graphic design experts in Suffolk or our marketing consulting services call us today.

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign management is the essential component in making the most of your advertising and marketing spend with all internet marketing, but especially with Facebook.

Our lead generation company in New York and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063