Facebook & Social Media Advertising In Westhampton Beach

If you are trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Westhampton Beach, with the interests and geography you want.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted traffic you get. The question becomes, is it worth it?

Once you appear in front of people In Westhampton Beach, then what? It really depends on what you would like to achieve. Are we sending people to your site? Are we looking to get people In Westhampton Beach to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Before starting your advertising campaign, we can help you to identify what it is that you really need to achieve.

Remember to engage our website design company In Westhampton Beach to work with you to achieve results. Powerful designs designed by our website design company will help and secure results!

Reaching Your Prospects In Westhampton Beach on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your site before (retargeting);
• Individuals that are followers of your page;
• Prospects who may have similar passions (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, income, occupation, job title, location, passions and more. These people end up part of an "audience" which may consist of any number of individuals. Facebook doesn't provide us with that list, but it will display our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main advantage Facebook offers In Westhampton Beach is its capability to reach prospects that are not proactively looking for what you offer. This doesn't mean they will not be interested. It just means they are not actively performing a search when they see your ad. However, they most likely were seeking something like what you offer quite recently.

The search engines are restricted to individuals in fact searching. A person may be in the market for legal counsel, but if they are not doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Regional Markets

• Are you a lawyer? Health care provider? Home renovation business? A restaurant or merchant?
• For any company who conducts business regionally In Westhampton Beach Facebook is an excellent technique to appear in front of your target audience.
• We can target your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Thursdays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a small marketing campaign that functions in very big ways, by merely focusing on the right prospects, in the right location, with the right message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per impression (paying for ads to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a problem with Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they're searching because they have a actual need. They tend to convert from web surfer to prospect at a greater rate, since they have a current need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch a person's focus. They might or might not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our pay per click ad consultants, our local advertising agency, SEO company on Long Island or retargeting agency
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing budget really depends on the numbers.

Suppose search engine mouse clicks are $12 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and exactly how the market responds to you. The "right answer" would be to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our web design company, our graphic design companies in New York or our advertising consulting services in Nassau call us today.

Facebook Promotions Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great advertising campaign management is the critical component in making the most of your advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation company in Suffolk County and services of our paid media ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063