Facebook & Social Media Advertising In Wheatley Heights

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Wheatley Heights, having the interests and geography you seek.

Of course, everything comes at a price. You need to pay Facebook for the traffic you receive. The concern becomes, is it worth the money?

When you appear in front of people In Wheatley Heights, then what? It truly depends on what you want to accomplish. Are we sending visitors to your website? Are we hoping to get people In Wheatley Heights to be fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Before launching your campaign, we can help you to pinpoint what it is that you need to accomplish.

Remember to let our website design company In Wheatley Heights to serve your business to achieve real results. Powerful designs developed by our website design agency help you and achieve results!

Reaching Your Prospects In Wheatley Heights on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Focusing on those who have visited your website in the past (retargeting);
• People that are enthusiasts of your page;
• Potential customers who may have very similar interests (such as other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, income, career, job title, area, pursuits and much more. These individuals become part of an "audience" which may consist of any number of individuals. Facebook does not provide us with that list, but it will display our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary benefit Facebook offers In Wheatley Heights is its ability to appear in front of prospects who are not actively looking for what you offer. This doesn't mean they will not have an interest. It just means they aren't proactively conducting a search when they view your ad. However, they probably were looking for something such as what you provide quite recently.

The search engines like Google are limited to individuals actually searching. A person may be interested in a lawyer, but if they are not doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Getting into Local Areas

• Are you an attorney? Medical professional? Home repair company? A restaurant or merchant?
• For any organization who does business regionally In Wheatley Heights Facebook is an excellent method to reach your target audience.
• We are able to focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Thursdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a small advertising campaign that behaves in huge ways, by merely concentrating on the right prospects, in the right area, with the right message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they are browsing since they have a true need. They tend to convert from surfer to prospect at a higher rate, since they have a need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook may capture a person's focus. They might or might not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn below.

If you would like to discuss the services of our LI PPC ad consultants, our local ad company in Suffolk, search engine optimization consultants in Suffolk or retargeting companies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing spend really depends on the numbers.

Suppose search engine clicks are $10 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Nassau County web site design agency, our graphic design experts or our advertising consulting services contact us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an ad we test images, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our outstanding advertising campaign operations is the critical component in making the most of your marketing spend with all internet marketing, but especially with Facebook.

Our lead gen company and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063