Facebook & Social Media Advertising In Wheatley Heights

If you're trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In Wheatley Heights, possessing the interests and geography you seek.

Needless to say, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The question becomes, can it be worth it?

Once you appear in front of people In Wheatley Heights, then what? It genuinely depends on what you would like to accomplish. Are we driving people to your web site? Are we trying to get people In Wheatley Heights to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your marketing campaign, we are able to help you to determine precisely what you need to achieve.

Remember to allow our website design agency In Wheatley Heights to assist your business to succeed. Quality designs by our website design experts will help and achieve results!

Reaching Your Prospects In Wheatley Heights on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Focusing on those who have visited your site previously (retargeting);
• People who are fans of your page;
• Potential customers who may have similar pursuits (such as other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, salary, occupation, job title, location, pursuits and more. These people become part of an "audience" which can consist of many individuals. Facebook does not provide us with that list, but it will show our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Necessary

The main advantage Facebook offers In Wheatley Heights is its capability to reach prospects that are not proactively trying to find what you offer. This does not mean they will not be interested. It simply means they are not actively conducting a search when they see your advertisement. However, they probably were looking for something like what you provide quite recently.

The search engines are limited to the people actually searching. A prospect may be in the market for a lawyer, but if they aren't performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Local Niches

• Are you a lawyer? Physician? Home renovation company? A restaurant or retailer?
• For any organization who conducts business regionally In Wheatley Heights Facebook is a great method to reach your audience.
• We can concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We can do that.

The great thing about Facebook is the ability to target. You can run a small marketing campaign that functions in huge ways, by merely targeting the right prospects, in the right geo, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad impression (spending money on advertisements to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a downside to Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching because they have a actual need. They have a tendency to convert from surfer to lead at a higher rate, because they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook may capture a person's interest. They might or might not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our LI PPC advertising consultants, our local ad agency in New York, SEO ad agency or retargeting agencies on L.I.
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing dollars really depends on the numbers.

Suppose Google clicks are $10 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our LI website design agency, our graphic design or our online advertising consulting services in Nassau call us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign management is the crucial component in making the most of your marketing and advertising spend with all online marketing, but especially with Facebook.

Our lead gen service and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063