Facebook & Social Media Advertising In Wheatley Heights

If you're trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Wheatley Heights, with the interests and geo targeting you want.

Of course, everything comes at a cost. You must pay Facebook for the visitors you receive. The concern becomes, can it be worth the money?

When you connect with people In Wheatley Heights, then what? It genuinely depends on what you want to accomplish. Are we pushing visitors to your site? Are we trying to get people In Wheatley Heights to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your campaign, we are able to help you to determine what it is that you need to accomplish.

Remember to allow our website design experts In Wheatley Heights to serve you to achieve results. Powerful designs created by our website design experts drive success and secure results!

Reaching Your Prospects In Wheatley Heights on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Targeting people who have been to your site before (retargeting);
• People that are enthusiasts of your page;
• Prospects who may have very similar passions (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, salary, profession, job title, area, hobbies and much more. These people become part of an "audience" which can include any number of individuals. Facebook does not give us that list, however it will show our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main benefit Facebook offers In Wheatley Heights is its ability to appear in front of prospects who are not actively looking for what you offer. This doesn't mean they will not have an interest. It just means they aren't actively conducting a search when they view your advertisement. However, they most likely were looking for something like what you provide quite recently.

The search engines like Google are restricted to the people actually searching. A prospect may be interested in a lawyer, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Regional Niches

• Are you a lawyer? Physician? Home services company? A restaurant or store?
• For any business who does business regionally In Wheatley Heights Facebook is an excellent way to reach your target audience.
• We can focus on your prospects in many ways.
• Only need to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a small advertising campaign that functions in huge ways, by just concentrating on the right prospects, in the right market, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a problem with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they're searching because they have a real need. They have a tendency to convert from web surfer to prospect at a greater rate, because they have a need that they must fulfill (finding legal help).

In contrast, an ad on Facebook might catch someone's interest. They may or may not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our Nassau County pay per click ad agency, our local advertising agency, SEO ad agency or remarketing agency
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising spend truly will depend on the numbers.

Suppose Bing clicks are $14 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your strategy, your offer, and how the marketplace responds to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our web design gurus, our graphic design or our advertising consulting services on Long Island call us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign operations is the crucial component in making the most of your marketing spend with all internet marketing, but especially with Facebook.

Our lead generation in Nassau and services of our display ads ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063