Facebook & Social Media Advertising In White Plains

If you are trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In White Plains, possessing the interests and geographic targeting you want.

Of course, everything comes at a cost. You need to pay Facebook for the targeted visitors you get. The question becomes, can it be worth the money?

When you appear in front of people In White Plains, then what? It really depends on what you would like to achieve. Are we pushing visitors to your site? Are we hoping to get people In White Plains to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Before launching your campaign, we can help you to figure out precisely what you need to achieve.

Remember to engage our website design experts In White Plains to aid your business to succeed. Great designs created by our website design company drive success and secure results!

Reaching Your Prospects In White Plains on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Focusing on people who have been to your site before (retargeting);
• Prospects who are enthusiasts of your page;
• Prospects who may have similar passions (including other pages on Facebook);
• People who meet demographic factors;
• People who are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, income, profession, job title, area, interests and even more. These people become part of an "audience" which may consist of any number of people. Facebook does not provide us with that list, however it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The primary benefit Facebook offers In White Plains is its ability to appear in front of prospects who are not actively looking for what you offer. This does not mean they won't be interested. It just means they aren't actively performing a search when they see your ad. However, they most likely were seeking something such as what you offer very recently.

The search engines like Google are restricted to the people actually searching. A person may be in the market for a lawyer, but if they are not doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Regional Markets

• Are you a lawyer? Doctor? Home services company? A restaurant or store?
• For any organization who does business locally In White Plains Facebook is a great technique to appear in front of your target audience.
• We have the ability to concentrate on your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Thursdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small marketing campaign that functions in huge ways, simply by focusing on the correct prospects, in the right geography, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad view (paying for ads to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing because they have a genuine need. They tend to convert from surfer to prospect at a greater rate, since they have a need that they must satisfy (finding legal help).

In comparison, an ad on Facebook may capture someone's attention. They may or may not be actively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our NY PPC ad agency, our local advertising professionals, SEO ad agency in New York or retargeting campaign on L.I.
please contact our offices.

Whether Facebook is a "good deal" for your advertising dollars really depends upon the numbers.

Suppose search engine clicks are $12 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your strategy, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our website design agency, our graphic design in Suffolk or our advertising consulting services call us today.

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an advertisement we test pictures, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional advertising campaign management is the critical component in making the most of your advertising and marketing spend with all online marketing, but especially with Facebook.

Our lead generation in New York and services of our paid media advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063