Facebook & Social Media Advertising In White Plains

If you are hoping to reach new prospects, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will give you access to people In White Plains, having the interests and geo targeting you want.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The concern becomes, will it be worth the money?

Once you reach people In White Plains, then what? It genuinely depends on what you would like to achieve. Are we driving visitors to your web site? Are we hoping to get people In White Plains to become fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Before launching your advertising campaign, we can help you to pinpoint precisely what you really need to achieve.

Remember to allow our website design agency In White Plains to assist your business to succeed. Professional designs from our website design company help you and drive results!

Reaching Your Prospects In White Plains on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Concentrating on those who have visited your website previously (retargeting);
• People who are enthusiasts of your page;
• People who may have related passions (including other pages on Facebook);
• Prospects who meet demographic criteria;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, income, profession, job title, area, passions and more. These people end up part of an "audience" which may include many people. Facebook doesn't give us that list, however it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main advantage Facebook offers In White Plains is its capacity to get to prospects who are not proactively trying to find what you offer. This does not mean they won't be interested. It just means they are not actively performing a search when they see your ad. However, they probably were seeking something similar to what you provide very recently.

The search engines are limited to people in fact searching. A person may be in the market for an attorney, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Getting to Local Market Places

• Are you an attorney? Physician? Home services business? A restaurant or retailer?
• For any business who does business regionally In White Plains Facebook is an excellent method to appear in front of your audience.
• We have the ability to focus on your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Mondays? We can do that.

The beauty of Facebook is the ability to target. You can operate a very small marketing campaign that functions in huge ways, by simply focusing on the right prospects, in the right region, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per impression (spending money on ads to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a disadvantage in Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they're searching because they have a actual need. They have a tendency to convert from surfer to lead at a greater rate, because they have a current need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture a person's interest. They may or may not be actively searching for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our pay per click ad company, our local ad agency on Long Island, SEO company on Long Island or remarketing agency in Nassau County
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising budget truly will depend on the numbers.

Suppose Bing clicks are $11 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and the way the market reacts to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our web design gurus, our graphic design or our online marketing consulting services call us today.

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an ad we test pictures, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign management is the essential component in making the most of your marketing and advertising dollars with all online advertising, but particularly with Facebook.

Our lead generation company on Long Island and services of our display advertising experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063