Facebook & Social Media Advertising In White Plains

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will provide you with the means to access people In White Plains, having the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted traffic you receive. The concern becomes, can it be worth the money?

After you reach people In White Plains, then what? It really depends on what you would like to achieve. Are we pushing visitors to your website? Are we hoping to get people In White Plains to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your marketing campaign, we are able to help you to figure out precisely what you need to accomplish.

Remember to let our website design experts In White Plains to help your business to achieve real results. Great designs by our website design agency drive success and achieve results!

Reaching Your Prospects In White Plains on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Targeting individuals who have been to your site before (retargeting);
• Individuals who are fans of your page;
• Individuals who have very similar interests (which include other pages on Facebook);
• People who meet demographic considerations;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, occupation, job title, location, hobbies and even more. These individuals become part of an "audience" which may consist of any number of people. Facebook doesn't give us that list, however it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The main benefit Facebook offers In White Plains is its capability to get to prospects that are not actively looking for what you offer. This doesn't mean they will not have an interest. It simply means they are not actively conducting a search when they see your advertisement. However, they probably were looking for something similar to what you provide quite recently.

The search engines like Google are restricted to people in fact searching. A person may be considering legal counsel, but if they are not doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Getting into Local Market Places

• Are you a lawyer? Health care provider? Home services company? A restaurant or retailer?
• For any company who conducts business locally In White Plains Facebook is a superb technique to reach your audience.
• We are able to concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Mondays? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a small advertising campaign that functions in very big ways, simply by focusing on the right prospects, in the right market, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per impression (spending money on advertisements to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a problem with Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they're searching because they have a actual need. They tend to convert from web surfer to prospect at a higher rate, since they have a need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture someone's focus. They may or may not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our LI pay per click advertising agency, our local ad company in NY, search engine optimization ad agency on Long Island or retargeting agencies
please contact our offices.

Whether Facebook is a "great deal" for your advertising dollars genuinely depends upon the numbers.

Suppose Bing mouse clicks are $10 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our website design agency, our graphic design in Nassau or our advertising consulting services contact us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an ad we test graphics, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign management is the critical component in making the most of your advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation in Suffolk County and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063