Facebook & Social Media Advertising In Williston Park

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you access to people In Williston Park, having the interests and geo targeting you seek.

Of course, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The question becomes, will it be worth the cost?

After you reach people In Williston Park, then what? It really depends on what you would like to achieve. Are we sending people to your website? Are we trying to get people In Williston Park to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Before launching your marketing campaign, we are able to help you to identify precisely what you need to accomplish.

Remember to call our website design company In Williston Park to assist you to succeed. Effective designs implemented by our website design company help your business and drive results!

Reaching Your Prospects In Williston Park on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Concentrating on those who have visited your web site before (retargeting);
• People who are enthusiasts of your page;
• Individuals who have very similar pursuits (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, income, profession, job title, location, interests and more. These people end up part of an "audience" which can consist of any number of people. Facebook does not give us that list, but it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary benefit Facebook offers In Williston Park is its capability to appear in front of prospects who are not actively looking for what you offer. This does not necessarily mean they will not have an interest. It just means they aren't actively conducting a search when they view your advertisement. However, they most likely were looking for something such as what you offer quite recently.

The search engines like Google are restricted to individuals in fact searching. A prospect may be interested in legal counsel, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Regional Market Places

• Are you an attorney? Medical professional? Home renovation business? A restaurant or retailer?
• For any company who conducts business regionally In Williston Park Facebook is a great technique to reach your target audience.
• We are able to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Wednesday? We are able to do that.

The beauty of Facebook is the ability to target. You can run a small advertising campaign that behaves in huge ways, by merely targeting the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (paying for advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a challenge with Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they're browsing because they have a actual need. They have a tendency to convert from web surfer to lead at a higher rate, simply because they have a need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture a person's interest. They might or might not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our Nassau County PPC ad agency, our local advertising agency on Long Island, search engine optimization experts or retargeting agency in Nassau
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising spend really depends upon the numbers.

Suppose Bing mouse clicks are $12 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your campaign, your offer, and the way the market reacts to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our LI web design experts, our graphic design experts in Nassau County or our marketing consulting services in NY call us today.

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an advertisement we test images, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign management is the critical component in making the most of your marketing and advertising spend with all internet advertising, but particularly with Facebook.

Our lead generation service in New York and services of our display advertising experts in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063