Facebook & Social Media Advertising In Williston Park

If you're trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will give you access to people In Williston Park, having the interests and geographic targeting you seek.

Of course, everything comes at a price. You must pay Facebook for the targeted visitors you get. The concern becomes, is it worth it?

After you reach people In Williston Park, then what? It truly depends on what you want to accomplish. Are we driving visitors to your website? Are we looking to get people In Williston Park to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Prior to starting your marketing campaign, we can help you to identify what it is that you really need to accomplish.

Remember to reach out to our website design company In Williston Park to serve you to achieve results. Effective designs implemented by our website design agency help you and secure results!

Reaching Your Prospects In Williston Park on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your web site in the past (retargeting);
• People that are enthusiasts of your page;
• Potential customers who may have related interests (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, income, profession, job title, area, passions and much more. These individuals end up part of an "audience" which may consist of any number of people. Facebook doesn't give us that list, however it will present our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The primary advantage Facebook offers In Williston Park is its ability to reach prospects that are not proactively searching for what you offer. This does not mean they won't be interested. It simply means they are not actively conducting a search when they see your ad. However, they most likely were looking for something similar to what you offer quite recently.

The search engines like Google are restricted to individuals in fact searching. A person may be in the market for legal counsel, but if they aren't doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting to Regional Market Places

• Are you an attorney? Medical professional? Home services company? A restaurant or store?
• For any company who conducts business regionally In Williston Park Facebook is a superb method to reach your target audience.
• We have the ability to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Tuesdays? We can do that.

The beauty of Facebook is the ability to target. You can operate a small campaign that behaves in very big ways, simply by concentrating on the right prospects, in the right area, with the right message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (spending money on advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a problem with Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they're browsing because they have a actual need. They have a tendency to convert from surfer to lead at a higher rate, simply because they have a current need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture a person's focus. They might or might not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our Suffolk County PPC advertising company, our local advertising experts, SEO ad agency or retargeting companies in NY
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing budget genuinely depends upon the numbers.

Suppose search engine mouse clicks are $14 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and the way the market reacts to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Nassau website design agency, our graphic design experts or our marketing consulting services call us today.

Facebook Campaigns Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an ad we test images, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our superb marketing campaign management is the crucial component in making the most of your advertising dollars with all internet advertising, but especially with Facebook.

Our lead generation in Nassau County and services of our display ads company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063